Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

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Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
Annuale (Lingue e letterature straniere) Sep 28, 2020 May 29, 2021
I semestre (Lingue e letterature straniere) Sep 28, 2020 Jan 9, 2021
II semestre (Lingue e letterature straniere) Feb 15, 2021 May 29, 2021
Exam sessions
Session From To
ESAMI LINGUE - sessione invernale Jan 11, 2021 Feb 13, 2021
ESAMI LINGUE - sessione estiva May 31, 2021 Jul 24, 2021
ESAMI LINGUE - sessione autunnale Aug 30, 2021 Sep 25, 2021
Degree sessions
Session From To
LAUREE LINGUE - sessione autunnale (a.a. 2019/20) Nov 2, 2020 Nov 7, 2020
LAUREE LINGUE - sessione straordinaria (a.a. 2019/20) Apr 7, 2021 Apr 13, 2021
LAUREE LINGUE - sessione estiva (a.a. 2020/21) Jul 5, 2021 Jul 10, 2021
Holidays
Period From To
Festa di Ognissanti Nov 1, 2020 Nov 1, 2020
Festa dell'Immacolata Dec 8, 2020 Dec 8, 2020
Festa della liberazione Apr 25, 2021 Apr 25, 2021
Festa del lavoro May 1, 2021 May 1, 2021
Festa del Santo Patrono May 21, 2021 May 21, 2021
Festa della Repubblica Jun 2, 2021 Jun 2, 2021

Exam calendar

Exam dates and rounds are managed by the relevant Foreign Languages and Literatures Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

A B C D F G H K M O P R S T U V Z
stefano aloe, May 28, 2013

Aloe Stefano

symbol email stefano.aloe@univr.it symbol phone-number +39 045802 8409
EA, February 10, 2022

Andreoli Enrico

symbol email enrico.andreoli@univr.it symbol phone-number +39 045 8425329
Daniele Artoni, November 30, 2020

Artoni Daniele

symbol email daniele.artoni@univr.it symbol phone-number +39 045802 8465
Professore a contratto, March 12, 2021

Bellini Marta

symbol email marta.bellini@univr.it symbol phone-number 0455116176
foto, September 12, 2019

Benedettini Riccardo

symbol email riccardo.benedettini@univr.it symbol phone-number +39 045 802 8413
foto, January 11, 2023

Bertollo Sabrina

symbol email sabrina.bertollo@univr.it symbol phone-number +39 045802 8753
BielawskiMaciej

Bielawski Maciej

Foto Bisetto Barbara, September 6, 2022

Bisetto Barbara

symbol email barbara.bisetto@univr.it symbol phone-number +39 045802 8597
foto, September 11, 2017

Bognolo Anna

symbol email anna.bognolo@univr.it symbol phone-number +39 045802 8327
foto Univr, June 22, 2022

Bonadonna Maria Francesca

symbol email mariafrancesca.bonadonna@univr.it symbol phone-number +39 045802 8663
Foto Badge-min, November 4, 2021

Botta Enrico

symbol email enrico.botta@univr.it symbol phone-number +39 045802 8694
BragajaLuca

Bragaja Luca

foto, January 10, 2018

Bullado Emanuela

symbol email emanuela.bullado@univr.it symbol phone-number 045 8028548
shufa, April 20, 2020

Caccin Daniele

symbol email daniele.caccin@univr.it
Lisanna, February 5, 2021

Calvi Lisanna

symbol email lisanna.calvi@univr.it symbol phone-number 0458028673
Sibilla's_picture, February 3, 2013

Cantarini Sibilla

symbol email sibilla.cantarini@univr.it symbol phone-number +39 045802 8199
andrea caprara, October 13, 2018

Caprara Andrea

symbol email andrea.caprara@univr.it symbol phone-number 39 045 8425319
Carlotto, January 11, 2021

Carlotto Ilaria

symbol email ilaria.carlotto@univr.it symbol phone-number 045 802 8264
Paola Castellani, March 15, 2004

Castellani Paola

symbol email paola.castellani@univr.it symbol phone-number 045 802 8127
foto, August 4, 2021

Cavalieri Silvia

symbol email silvia.cavalieri@univr.it symbol phone-number +39 045802 8729
foto colombo, April 18, 2013

Colombo Laura Maria

symbol email laura.colombo@univr.it symbol phone-number + 39 045802 8322
CoppoElena

Coppo Elena

Piero Costa León, November 15, 2020

Costa León Piero Renato

symbol email piero.costaleon@univr.it
FOTO, April 11, 2018

Dalla Rosa Elisa

symbol email elisa.dallarosa@univr.it
Foto, September 16, 2021

De Beni Matteo

symbol email matteo.debeni@univr.it symbol phone-number +39 045 802 8540
Edoardo Demo, August 22, 2016

Demo Edoardo

symbol email edoardo.demo@univr.it symbol phone-number 045 802 8782 (VR) 0444.393930 (VI)
Foto, November 9, 2021

Di Maio Davide

symbol email davide.dimaio@univr.it symbol phone-number +39 045802 8678
VF_2021, September 9, 2021

Franceschi Valeria

symbol email valeria.franceschi@univr.it symbol phone-number +39 045802 8729
Foto, March 29, 2022

Frassi Paolo

symbol email paolo.frassi@univr.it symbol phone-number +39 045802 8408
Foto, July 18, 2014

Gallo Antonella

symbol email antonella.gallo@univr.it symbol phone-number +39 045802 8467
foto, November 27, 2015

Giumelli Riccardo

symbol email giumelliriccardo@gmail.com symbol phone-number 3209103703
FOTO GIUST, October 2, 2019

Giust Anna

symbol email anna.giust@univr.it symbol phone-number +39 045 802 8465
AAA, July 7, 2017

Hartle Sharon

symbol email sharon.hartle@univr.it symbol phone-number +39 045802 8259
Foto, May 12, 2021

Hourani Martin Dunia

symbol email dunia.houranimartin@univr.it symbol phone-number +39 045802 8105
HuangWenwen

Huang Wenwen

symbol email wenwen.huang@univr.it
KoflerPeter Erwin

Kofler Peter Erwin

symbol email peter.kofler@univr.it symbol phone-number +39 045802 8313
Mannoni Michele foto, November 11, 2021

Mannoni Michele

symbol email michele.mannoni@univr.it symbol phone-number +39 045802 8597
Marsilio Claudio, September 22, 2021

Marsilio Claudio

symbol email claudio.marsilio@univr.it symbol phone-number 045 8028641
foto, July 19, 2014

Miotti Renzo

symbol email renzo.miotti@univr.it symbol phone-number +39 045802 8571
pad1, September 6, 2017

Padovan Andrea

symbol email andrea.padovan@univr.it symbol phone-number +39 045 802 8753
Foto, August 3, 2021

Palermo Francesco

symbol email francesco.palermo@univr.it symbol phone-number +39 045 8425378
Sara Paolini, February 2, 2022

Paolini Sara

symbol email sara.paolini@univr.it
foto, February 21, 2014

Pelloni Gabriella

symbol email gabriella.pelloni@univr.it symbol phone-number +39 045802 8328
foto, September 12, 2014

Perazzolo Paola

symbol email paola.perazzolo@univr.it symbol phone-number +39 045802 8412
immagine, July 22, 2020

Pes Annalisa

symbol email annalisa.pes@univr.it symbol phone-number 0458028318
Stefan, November 27, 2020

Rabanus Stefan

symbol email stefan.rabanus@univr.it symbol phone-number +39 045802 8490
foto_Ragni, February 15, 2022

Ragni Cristiano

symbol email cristiano.ragni@univr.it symbol phone-number +39 045802 8410
RangoElena

Rango Elena

symbol email elena.rango@univr.it
foto, October 9, 2019

Riolfo Gianluca

symbol email gianluca.riolfo@univr.it symbol phone-number 0464/480337
RoncenFrancesco

Roncen Francesco

chiara, February 27, 2007

Rossato Chiara

symbol email chiara.rossato@univr.it symbol phone-number 045 802 8620
image, April 20, 2023

Salgaro Massimo

symbol email massimo.salgaro@univr.it symbol phone-number +39 045802 8312
., September 22, 2020

Salvade' Anna Maria

symbol email annamaria.salvade@univr.it symbol phone-number +39 045 8028110
Foto, April 7, 2016

Salvi Luca

symbol email luca.salvi@univr.it symbol phone-number +39 045802 8468
foto Sartor, July 4, 2021

Sartor Elisa

symbol email elisa.sartor@univr.it symbol phone-number +39 045802 8598
foto, January 25, 2022

Sassi Carla

symbol email carla.sassi@univr.it
foto, May 14, 2018

Savi Paola

symbol email paola.savi@univr.it symbol phone-number +390458028243
Foto, January 23, 2019

Schiffermuller Isolde

symbol email ischifferm@univr.it symbol phone-number +39 045802 8478
Immagine profilo, October 2, 2020

Sideri Cecilia

symbol email cecilia.sideri@univr.it
fs, September 15, 2011

Simeoni Francesca

symbol email francesca.simeoni@univr.it symbol phone-number + 39 045 802 8160
Foto Stanzani, March 13, 2007

Stanzani Sandro

symbol email sandro.stanzani@univr.it symbol phone-number +39 0458028649
Foto, March 14, 2021

Stelzer Emanuel

symbol email emanuel.stelzer@univr.it symbol phone-number +39 045802 8410
Foto sito, April 24, 2020

Tallarico Giovanni Luca

symbol email giovanni.tallarico@univr.it symbol phone-number +39 045 802 8663
TanQingqin

Tan Qingqin

TriberioTania

Triberio Tania

symbol email tania.triberio@univr.it
Ugolini, January 11, 2017

Ugolini Marta Maria

symbol email marta.ugolini@univr.it symbol phone-number + 39 045 802 8126
foto, April 13, 2023

Vigolo Vania

symbol email vania.vigolo@univr.it symbol phone-number 045 802 8624
photo, July 18, 2014

Zanfei Anna

symbol email zanfeianna@gmail.com symbol phone-number +39 045802 8347
ZengYun

Zeng Yun

foto s.zinato 07/2014, September 20, 2018

Zinato Susanna

symbol email susanna.zinato@univr.it symbol phone-number +39 045802 8318
az, April 12, 2014

Zinato Andrea

symbol email andrea.zinato@univr.it symbol phone-number +39 045802 8339
Foto, December 10, 2020

Zoppi Federica

symbol email federica.zoppi@univr.it symbol phone-number +39 045802 8037

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

CURRICULUM TIPO:
ModulesCreditsTAFSSD
1st foreign language
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
2nd foreign language
9
A
L-OR/21
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
1st foreign literature and culture
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
2 foreign literature and culture
6
A
L-OR/21
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
6
A
L-FIL-LET/12
9
C
SECS-P/08
9
C
IUS/04
3
F
-
activated in the A.Y. 2021/2022
ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
1st foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
2nd foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-OR/21
9
A
L-OR/21
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
6
A
L-FIL-LET/10
6
C
M-GGR/02
6
C
SECS-P/12
6
A
SPS/08
activated in the A.Y. 2022/2023
ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
9
C
IUS/21
9
C
SECS-P/08
3rd foreign language B1 level
3
F
-
Training
6
S
-
Final exam
6
E
-

1° Year 

ModulesCreditsTAFSSD
1st foreign language
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
2nd foreign language
9
A
L-OR/21
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
1st foreign literature and culture
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
2 foreign literature and culture
6
A
L-OR/21
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
6
A
L-FIL-LET/12
9
C
SECS-P/08
9
C
IUS/04
3
F
-

2° Year   activated in the A.Y. 2021/2022

ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
1st foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
2nd foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-OR/21
9
A
L-OR/21
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
6
A
L-FIL-LET/10
6
C
M-GGR/02
6
C
SECS-P/12
6
A
SPS/08

3° Year   activated in the A.Y. 2022/2023

ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
9
C
IUS/21
9
C
SECS-P/08
3rd foreign language B1 level
3
F
-
Training
6
S
-
Final exam
6
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
12
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Principles of international marketing [Cognomi A-L]  (2022/2023)

Teaching code

4S02443

Teacher

Vania Vigolo

Coordinatore

Vania Vigolo

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

II semestre (Lingue e letterature straniere) dal Feb 13, 2023 al May 27, 2023.

Lessons timetable MoodleMoodle Seminars

Learning objectives

The course aims to familiarize students with the role of marketing in the relationship between firm and market, especially from an international perspective. Participants will acquire the principles of strategic and operational marketing as well as the tools to understand customer behavior in domestic and international markets. Through the analysis of case studies, students will also develop the ability to critically evaluate real-life situations.

Prerequisites and basic notions

Principles of Management

Program

- The marketing concept
- Strategic marketing
- Consumer behaviour
- Marketing research
- The marketing mix: product, price, place, promotion
REFERENCES
Kerin, Hartley, Pellegrini, Massara, Corsaro, Marketing, McGraw-Hill, Milano, 2020, 4th edition.
Attending students:
- Chapters 1, 3, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 19, 20, 22, 23.
- notes from lectures
- slides
- seminar lectures by industry experts.
Non attending students:
- Chapters 1, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 19, 20, 21, 22, 23.

Bibliography

Vai alla bibliografia
Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

The course includes face-to-face and interactive lessons, as well as meetings with entrepreneurs and managers.

Learning assessment procedures

The exam consists of a written test which is compulsory for all with five precise questions aimed at ascertaining the knowledge, skills and competences acquired by the students. There is also a compulsory oral test for students who obtain a score of 29 or 30 in the written test. The oral test is instead optional for students who obtain a score between 18 and 28 in the written test.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

Evaluation criteria:
- level of knowledge about each topic related
- ability to link different topics
- ability to apply knowledge to real cases and situations;
- appropriate use of the technical language.

Criteria for the composition of the final grade

The final score is given by the sum of the scores obtained from the individual answers. Each of the 5 answers is assigned a score ranging from 0 to 6 points. To pass the exam, a minimum grade of 18/30 is required.
The oral test (compulsory or optional) can confirm, raise or lower the mark of the written test.

Exam language

Italiano

Type D and Type F activities

To discover all the teaching activities accredited by the foreign teaching college click here

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.

MyUnivr

Student login and resources


Gestione carriere


Assegnazione tutore


Attività accreditate D/F


Calendario didattico dettagliato


Cambio lingua curriculare


Competenze informatiche


Competenze linguistiche (prima e seconda lingua)


Competenze linguistiche in triennale (terza lingua CFU F)


Compilazione del piano didattico


Corso di Lingua portoghese


Erasmus+ e altre esperienze all'estero


Linguistic training CLA


Presentazione dei corsi di studio e Open day


Graduation


Saperi minimi


Stage e tirocini

Nel piano didattico della laurea triennale in Lingue per il turismo e il commercio internazionale (L12) è previsto un periodo di stage obbligatorio (CFU 6) in organizzazioni imprenditoriali.

Le attività di stage sono finalizzate a far acquisire allo studente una conoscenza diretta in settori di particolare interesse per l’inserimento nel mondo del lavoro e per l’acquisizione di abilità professionali specifiche.
Le attività di stage sono svolte sotto la diretta responsabilità di un singolo docente presso studi professionali, enti della pubblica amministrazione, aziende accreditate dall’Ateneo veronese.
I crediti maturati in seguito ad attività di stage saranno attribuiti secondo quanto disposto nel dettaglio dal “Regolamento d’Ateneo per il riconoscimento dei crediti maturati negli stage universitari” vigente.

Ulteriori informazioni al seguente link https://www.univr.it/it/i-nostri-servizi/gestione-carriere-studenti-lingue-e-letterature-straniere/stage-e-tirocini-lingue-e-letterature-straniere


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