Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
I semestre (Lingue e letterature straniere) Sep 26, 2022 Dec 23, 2022
Annuale (Lingue e letterature straniere) Sep 26, 2022 May 27, 2023
II semestre (Lingue e letterature straniere) Feb 13, 2023 May 27, 2023
Exam sessions
Session From To
ESAMI LINGUE - sessione invernale Jan 9, 2023 Feb 11, 2023
ESAMI LINGUE - sessione estiva May 29, 2023 Jul 22, 2023
ESAMI LINGUE - sessione autunnale Aug 28, 2023 Sep 23, 2023
Degree sessions
Session From To
LAUREE LINGUE - sessione autunnale (a.a. 2021-2022) Nov 7, 2022 Nov 12, 2022
LAUREE LINGUE - sessione straordinaria (a.a. 2021-2022) Mar 31, 2023 Apr 6, 2023
LAUREE LINGUE - sessione estiva (a.a. 2022-2023) Jul 10, 2023 Jul 15, 2023

Exam calendar

Exam dates and rounds are managed by the relevant Foreign Languages and Literatures Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrollment FAQs

Academic staff

A B C D F G H K L M O P R S T V Z
EA, December 12, 2023

Andreoli Enrico

symbol email enrico.andreoli@univr.it symbol phone-number +39 045 8425329
Daniele Artoni, November 30, 2020

Artoni Daniele

symbol email daniele.artoni@univr.it symbol phone-number +39 045802 8465
Valeria Averoldi, April 14, 2020

Averoldi Valeria

symbol email valeria.averoldi@univr.it symbol phone-number +39 045802 8322
profilo, September 19, 2022

Barboni Federica

symbol email federica.barboni@univr.it
Chiara2.png, June 19, 2018

Battisti Chiara

symbol email chiara.battisti@univr.it symbol phone-number +39 045802 8854
fotoSB, December 20, 2019

Bazzaco Stefano

symbol email stefano.bazzaco@univr.it symbol phone-number +39 045802 8037
Professore a contratto, March 12, 2021

Bellini Marta

symbol email marta.bellini@univr.it symbol phone-number 0455116176
Foto profilo, October 2, 2024

Bendazzoli Claudio

symbol email claudio.bendazzoli@univr.it symbol phone-number +39 045802 8694
foto, September 12, 2019

Benedettini Riccardo

symbol email riccardo.benedettini@univr.it symbol phone-number +39 045 802 8413
foto, December 27, 2023

Bertollo Sabrina

symbol email sabrina.bertollo@univr.it symbol phone-number +39 045802 8753
BielawskiMaciej

Bielawski Maciej

Foto, October 17, 2017

Binacchi Benedetta

symbol email benedetta.binacchi@univr.it
Foto Bisetto Barbara, September 16, 2024

Bisetto Barbara

symbol email barbara.bisetto@univr.it symbol phone-number +39 045802 8597
foto, September 11, 2017

Bognolo Anna

symbol email anna.bognolo@univr.it symbol phone-number +39 045802 8327
foto Univr, June 22, 2022

Bonadonna Maria Francesca

symbol email mariafrancesca.bonadonna@univr.it symbol phone-number +39 045802 8663
Foto, August 17, 2018

Boschiero Manuel

symbol email manuel.boschiero@univr.it symbol phone-number +39 045 802 8405
foto, January 10, 2018

Bullado Emanuela

symbol email emanuela.bullado@univr.it symbol phone-number 045 8028548
Foto, March 8, 2024

Caiola Sabrina

symbol email sabrina.caiola@univr.it
Lisanna, February 5, 2021

Calvi Lisanna

symbol email lisanna.calvi@univr.it symbol phone-number 0458028673
Sibilla's_picture, February 3, 2013

Cantarini Sibilla

symbol email sibilla.cantarini@univr.it symbol phone-number +39 045802 8199
andrea caprara, October 13, 2018

Caprara Andrea

symbol email andrea.caprara@univr.it symbol phone-number 39 045 8425319
Carlotto, January 11, 2021

Carlotto Ilaria

symbol email ilaria.carlotto@univr.it symbol phone-number 045 802 8264
Foto per sito 1, July 31, 2018

Cassia Fabio

symbol email fabio.cassia@univr.it symbol phone-number 0458028689
Paola Castellani, March 15, 2004

Castellani Paola

symbol email paola.castellani@univr.it symbol phone-number 045 802 8127
Sara D'Attoma, October 11, 2018

D'Attoma Sara

symbol email sara.dattoma@univr.it symbol phone-number +39 045802 8857
Foto, September 16, 2021

De Beni Matteo

symbol email matteo.debeni@univr.it symbol phone-number +39 045 802 8540
Edoardo Demo, August 22, 2016

Demo Edoardo

symbol email edoardo.demo@univr.it symbol phone-number 045 802 8782 (VR) 0444.393930 (VI)
Fiammenghi Carlotta, October 1, 2024

Fiammenghi Carlotta

symbol email carlotta.fiammenghi@univr.it symbol phone-number +39 045 802 8729
VF_2021, September 9, 2021

Franceschi Valeria

symbol email valeria.franceschi@univr.it symbol phone-number +39 045802 8729
Foto, March 29, 2022

Frassi Paolo

symbol email paolo.frassi@univr.it symbol phone-number +39 045802 8408
Foto, July 18, 2014

Gallo Antonella

symbol email antonella.gallo@univr.it symbol phone-number +39 045802 8467
foto, October 21, 2019

Genetti Stefano

symbol email stefano.genetti@univr.it symbol phone-number +39 045802 8412
Foto, February 25, 2022

Giacomini Marta

symbol email marta.giacomini@univr.it
AAA, June 18, 2024

Hartle Sharon

symbol email sharon.hartle@univr.it symbol phone-number +39 045802 8259
KoflerPeter Erwin

Kofler Peter Erwin

symbol email peter.kofler@univr.it symbol phone-number +39 045802 8313
foto, March 16, 2016

Larcati Arturo

symbol email arturo.larcati@univr.it symbol phone-number + 39 045802 8311
Lorenzo Loiudice, February 29, 2024

Loiudice Lorenzo

symbol email lorenzo.loiudice@univr.it
Maria Ivana_pic, October 15, 2024

Lorenzetti Maria Ivana

symbol email mariaivana.lorenzetti@univr.it symbol phone-number +39 045802 8579
Mannoni Michele foto, December 14, 2023

Mannoni Michele

symbol email michele.mannoni@univr.it symbol phone-number +39 045802 8597
Marsilio Claudio, November 25, 2024

Marsilio Claudio

symbol email claudio.marsilio@univr.it symbol phone-number 045 8028641
MasieroFrancesca

Masiero Francesca

foto, July 19, 2014

Miotti Renzo

symbol email renzo.miotti@univr.it symbol phone-number +39 045802 8571
Foto, August 3, 2021

Palermo Francesco

symbol email francesco.palermo@univr.it symbol phone-number +39 045 8425378
Foto, July 15, 2019

Parrilli Anna

symbol email anna.parrilli@univr.it
immagine, July 22, 2020

Pes Annalisa

symbol email annalisa.pes@univr.it symbol phone-number 0458028318
Foto Piasentini (italiano, jpeg, 17,6 kb), February 26, 2024

Piasentini Andrea

symbol email andrea.piasentini@univr.it
Foto, February 20, 2018

Pomarolli Giorgia

symbol email giorgia.pomarolli@univr.it symbol phone-number +390458028405
Stefan, November 27, 2020

Rabanus Stefan

symbol email stefan.rabanus@univr.it symbol phone-number +39 045802 8490
foto_Ragni, February 15, 2022

Ragni Cristiano

symbol email cristiano.ragni@univr.it symbol phone-number +39 045802 8410
foto, October 9, 2019

Riolfo Gianluca

symbol email gianluca.riolfo@univr.it symbol phone-number 0461/981919
chiara, February 27, 2007

Rossato Chiara

symbol email chiara.rossato@univr.it symbol phone-number 045 802 8620
image, April 20, 2023

Salgaro Massimo

symbol email massimo.salgaro@univr.it symbol phone-number +39 045802 8312
Foto, September 5, 2024

Salvi Luca

symbol email luca.salvi@univr.it symbol phone-number +39 045802 8468
foto Sartor, July 4, 2021

Sartor Elisa

symbol email elisa.sartor@univr.it symbol phone-number +39 045802 8598
foto, January 25, 2022

Sassi Carla

symbol email carla.sassi@univr.it symbol phone-number +39 045802 8701
foto, May 14, 2018

Savi Paola

symbol email paola.savi@univr.it symbol phone-number +390458028243
Foto, January 23, 2019

Schiffermuller Isolde

symbol email ischifferm@univr.it symbol phone-number +39 045802 8478
fs, September 15, 2011

Simeoni Francesca

symbol email francesca.simeoni@univr.it symbol phone-number + 39 045 802 8160
Foto Stanzani, March 13, 2007

Stanzani Sandro

symbol email sandro.stanzani@univr.it symbol phone-number +39 0458028649
Foto, March 14, 2021

Stelzer Emanuel

symbol email emanuel.stelzer@univr.it symbol phone-number +39 045802 8410
Foto Nola, October 26, 2024

Tallarico Giovanni Luca

symbol email giovanni.tallarico@univr.it symbol phone-number +39 045 802 8663
foto, July 23, 2015

Tomaselli Alessandra

symbol email alessandra.tomaselli@univr.it symbol phone-number +39 045802 8315
foto, April 13, 2023

Vigolo Vania

symbol email vania.vigolo@univr.it symbol phone-number 045 802 8624
photo, July 18, 2014

Zanfei Anna

symbol email anna.zanfei@univr.it symbol phone-number +39 045802 8347
az, April 12, 2014

Zinato Andrea

symbol email andrea.zinato@univr.it symbol phone-number +39 045802 8339
Foto, December 10, 2020

Zoppi Federica

symbol email federica.zoppi@univr.it symbol phone-number +39 045802 8037

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
1st foreign language
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
2nd foreign language
9
A
L-OR/21
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
1st foreign literature and culture
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
2nd foreign literature and culture
6
A
L-OR/21
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
6
A
L-FIL-LET/12
9
C
SECS-P/08
9
C
IUS/04
3
F
-

2° Year   activated in the A.Y. 2023/2024

ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
1st foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
2nd foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-OR/21
9
A
L-OR/21
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
6
C
M-GGR/02
6
A
L-FIL-LET/10
6
C
SECS-P/12
6
A
SPS/08

3° Year   activated in the A.Y. 2024/2025

ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
9
C
IUS/21
9
C
SECS-P/08
Stage
6
S
-
Final exam
6
E
-
ModulesCreditsTAFSSD
1st foreign language
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
2nd foreign language
9
A
L-OR/21
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
1st foreign literature and culture
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
2nd foreign literature and culture
6
A
L-OR/21
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
6
A
L-FIL-LET/12
9
C
SECS-P/08
9
C
IUS/04
3
F
-
activated in the A.Y. 2023/2024
ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
1st foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
2nd foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-OR/21
9
A
L-OR/21
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
6
C
M-GGR/02
6
A
L-FIL-LET/10
6
C
SECS-P/12
6
A
SPS/08
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
3rd foreign language B1 level
3
F
-
Between the years: 1°- 2°- 3°
12
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Principles of international marketing [Cognomi A-L]  (2024/2025)

Teaching code

4S02443

Teacher

Vania Vigolo

Coordinator

Vania Vigolo

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

II semestre (Area Lingue e letterature straniere) dal Feb 17, 2025 al May 24, 2025.

Courses Single

Authorized

Lessons timetable MoodleMoodle Seminars 0

Learning objectives

The course aims to familiarize students with the role of marketing in the relationship between firm and market, especially from an international perspective. Participants will acquire the principles of strategic and operational marketing as well as the tools to understand customer behavior in domestic and international markets. Through the analysis of case studies, students will also develop the ability to critically evaluate real-life situations.

Prerequisites and basic notions

Principles of Management

Program

THE MARKETING PROCESS
- The marketing concept and its meaning in its different evolutionary phases
- Marketing planning
- The marketing environment -
Ethics, social responsibility and marketing
UNDERSTANDING CONSUMERS AND MARKETS AND IDENTIFYING MARKETING OPPORTUNITIES
- Behavior of the consumer - Industrial markets and corporate purchasing behavior - The global market - Marketing research - Segmentation, target identification and positioning
SATISFYING MARKETING OPPORTUNITIES
- The development and launch of new products
- Product management and brands
- The management of service marketing
- Price determination
- The choice and management of marketing channels
- Integrated marketing communications
- Advertising, sales promotion and public relations
- Personal selling and sales management
- Digital marketing

Bibliography

Vai alla bibliografia
Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

The course includes face-to-face and interactive lessons, as well as meetings with entrepreneurs and managers.
The program for attending and non attending students is the same.
Teaching support methods: The supplementary and support teaching materials will be uploaded to the Course's Moodle platform. Students are however invited to contact the teacher via email or during office hours. Students who find themselves in the position of having to make up for missed lessons must contact the teacher.

Learning assessment procedures

The exam consists of a written test which is compulsory for all with five precise questions aimed at ascertaining the knowledge, skills and competences acquired by the students. The duration of the written test is 40 minutes.
There is also a compulsory oral test for students who obtain a score of 29 or 30 in the written test. The oral test is instead optional for students who obtain a score between 18 and 28 in the written test.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

Evaluation criteria:
- level of knowledge about each topic related
- ability to link different topics
- ability to apply knowledge to real cases and situations;
- appropriate use of the technical language.

Criteria for the composition of the final grade

The final score is given by the sum of the scores obtained from the individual answers. Each of the 5 answers is assigned a score ranging from 0 to 6 points. To pass the exam, a minimum grade of 18/30 is required.
The oral test (compulsory or optional) can confirm, raise or lower the mark of the written test.

Exam language

Italiano

Sustainable Development Goals - SDGs

This initiative contributes to the achievement of the Sustainable Development Goals of the UN Agenda 2030. More information on sustainability

Type D and Type F activities

Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di CFU di tipologia D e di tipologia F.

CFU D (attività a scelta dello studente)
I CFU D possono essere acquisiti mediante:

  • insegnamenti non obbligatori nel proprio piano didattico (previa approvazione del Presidente del Collegio didattico per insegnamenti non selezionabili in autonomia)
  • attività accreditate dal Collegio didattico
  • competenze linguistiche (diverse o ulteriori) rispetto a quelle obbligatorie
  • tirocini o stage
  • TALC (competenze trasversali).

Competenze trasversali TALC

Scopri i percorsi formativi promossi dal  Teaching and learning centre dell'Ateneo, destinati agli studenti iscritti ai corsi di laurea, volti alla promozione delle competenze trasversali: https://talc.univr.it/it/competenze-trasversali
Nota bene: i corsi TALC sono riconosciuti solo come CFU D.


Il numero di CFU D va calcolato complessivamente sull’intero triennio/biennio e non è legato all'annualità.

CFU F
I CFU F sono solitamente relativi ad abilità informatiche, competenze linguistiche, stage e tirocini e ulteriori attività formative accreditate in questa tipologia dal Collegio Didattico.
Nel corso di laurea in Lingue e culture per il turismo e il commercio internazionale sono previste le seguenti tipologie:
- 3 CFU per terza lingua (livello B1)
- 3 CFU per informatica
- 6 CFU per stage obbligatorio.
Le competenze informatiche possono essere acquisite attraverso:
- il superamento della prova pratica presso le aule informatiche di Ateneo,
- la frequenza dei corsi attivati da scuole e centri accreditati dall’AICA (Associazione Italiana per l’Informatica e il Calcolo Automatico) o riconosciuti dalla Provincia e dalla Regione e superamento della relativa prova finale. Le domande per il riconoscimento delle competenze informatiche acquisite precedentemente vengono esaminate dalla Commissione per il riconoscimento delle Competenze Informatiche.
Le attività di stage sono finalizzate a far acquisire allo studente una conoscenza diretta in settori di particolare utilità per l’inserimento nel mondo del lavoro e per l’acquisizione di abilità specifiche d’interesse professionale.
 

To discover all the teaching activities accredited by the foreign teaching college click here

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.

MyUnivr

Student login and resources


Student Career Management


Attendance and location

Attendance is not mandatory. 

More detailed information on attendance requirements, please refer to the “Regolamento del corso di studio”, available under the “Regolamenti” section in “Il Corso”. While the Student Handbook does not require mandatory attendance, it is recommended to confirm specific attendance policies with your professors for each course, lab, or practical training. 

Part time enrolment is an option. For more information, visit the Possibilità di iscrizione Part time.

Classrooms and exam locations are: 

Classes and exams are held at the following locations: 


Tutor for Final Paper


Accredited Activities for CFUs D and F


Detailed Academic Calendar


Curricular Language Change


Computer Skills


Language Skills (first and second language)


Language skills in the Bachelor’s programme (third language CFU F)

https://www.univr.it/en/our-services/-/servizi/student-career-management-foreign-languages-and-literatures/language-skills-in-the-bachelors-programme-third-language-cfu-f-foreign-languages-and-literatures


Preparation of the study plan


Catalan Language Literacy - Academic Year 2024-25


Portuguese language course


Erasmus+ and other study abroad experiences


Linguistic training CLA


Course Orientation and Open day


Graduation


Threshold knowledge and Integrative Learning Requirements


Internships and apprenticeships

Internships and apprenticeships 

A mandatory internship period (6 CFUs) within business organizations is included in the study plan for the Bachelor’s degree in Languages and Cultures for Tourism and International Commerce (L12). 

The internship is designed to provide students with practical experience in areas relevant to their future professional careers and to help them acquire specific professional skills. 

Internship activities are conducted under the direct supervision of an individual lecturer and take place at professional firms, public administration offices, and companies accredited by the University of Verona. 

Credits earned through internship activities will be awarded in accordance with the detailed provisions of the current “Regolamento d’Ateneo per il riconoscimento dei crediti maturati negli stage universitari” (University Regulations for the Recognition of Credits Accrued in University Internships). 

For more details, please visit the following link https://www.univr.it/it/i-nostri-servizi/gestione-carriere-studenti-lingue-e-letterature-straniere/stage-e-tirocini-lingue-e-letterature-straniere 


Student Handbook