Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010 A.A. 2008/2009

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea in Lingue e culture per il turismo e il commercio internazionale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
1st foreign language
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
2nd foreign language
9
A
L-OR/21
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
1st foreign literature and culture
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
2nd foreign literature and culture
6
A
L-OR/21
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
6
A
L-FIL-LET/12
9
C
SECS-P/08
9
C
IUS/04
3
F
-

2° Year   activated in the A.Y. 2023/2024

ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
1st foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
2nd foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-OR/21
9
A
L-OR/21
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
6
C
M-GGR/02
6
A
L-FIL-LET/10
6
C
SECS-P/12
6
A
SPS/08

3° Year   activated in the A.Y. 2024/2025

ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
9
C
IUS/21
9
C
SECS-P/08
Stage
6
S
-
Final exam
6
E
-
ModulesCreditsTAFSSD
1st foreign language
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
2nd foreign language
9
A
L-OR/21
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
1st foreign literature and culture
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
2nd foreign literature and culture
6
A
L-OR/21
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
6
A
L-FIL-LET/12
9
C
SECS-P/08
9
C
IUS/04
3
F
-
activated in the A.Y. 2023/2024
ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
1st foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
2nd foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-OR/21
9
A
L-OR/21
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
6
C
M-GGR/02
6
A
L-FIL-LET/10
6
C
SECS-P/12
6
A
SPS/08
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
3rd foreign language B1 level
3
F
-
Between the years: 1°- 2°- 3°
12
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Principles of international marketing [Cognomi M-Z]  (2024/2025)

Teaching code

4S02443

Academic staff

Paola Castellani, Francesca Bazzani, Fabio Cassia

Coordinator

Paola Castellani

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

II semestre (Area Lingue e letterature straniere) dal Feb 17, 2025 al May 24, 2025.

Courses Single

Authorized

Lessons timetable MoodleMoodle Seminars 0

Learning objectives

The course aims to familiarize students with the role of marketing in the relationship between firm and market, especially from an international perspective. Participants will acquire the principles of strategic and operational marketing as well as the tools to understand customer behavior in domestic and international markets. Through the analysis of case studies, students will also develop the ability to critically evaluate real-life situations.

Prerequisites and basic notions

Students are reminded that the Principles of International Marketing exam can only be taken if the Management Fundamentals exam has been passed

Program

THE MARKETING PROCESS (Prof. Marta Ugolini)
- The concept of marketing and its meaning in its different evolutionary phases
- Marketing planning
- The marketing environment
- Ethics, social responsibility and marketing
UNDERSTANDING CONSUMERS AND MARKETS AND IDENTIFYING MARKETING OPPORTUNITIES (prof. Paola Castellani)
- Consumer behavior
- Industrial markets and corporate purchasing behavior
- The global market
- Marketing research
- Segmentation, target identification and positioning SATISFYING MARKETING OPPORTUNITIES - Part 1 (Prof. Fabio Cassia)
- The development and launch of new products
- The management of products and brands
- The management of the marketing of services
SATISFYING MARKETING OPPORTUNITIES - Part 2 (Prof. Paola Castellani)
- The pricing
- The choice and management of marketing channels
- Integrated marketing communications
- Advertising, sales promotion and public relations
SATISFYING MARKETING OPPORTUNITIES - Part 3 (Prof. Fabio Cassia)
- Personal selling and sales management
- Digital marketing

Bibliography

Vai alla bibliografia
Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

The course includes frontal and interactive lessons, as well as meetings with entrepreneurs and managers.
The program for attending and non-attending students is the same.
Teaching support methods:
The supplementary and support teaching materials will be uploaded to the Moodle platform of the course. Students are invited to contact the teacher by email or during office hours. Students who find themselves in the position of having to recover missed lessons must contact the teacher.

Learning assessment procedures

The exam consists of a written test for all with five specific questions aimed at ascertaining the knowledge, skills and competences acquired by the students. The duration of the written test is 50 minutes.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

Evaluation criteria:
- Level of knowledge and depth of individual topics
- Ability to connect topics
- Ability to apply concepts to real cases and situations
- Proper use of language

Criteria for the composition of the final grade

The score of the written test is given by the sum of the scores obtained from the individual answers. Each of the five answers is assigned a score from 0 to 6 points. To pass the exam, a minimum score of 18/30 is required.

Exam language

Italiano

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