Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea in Scienze della comunicazione - Enrollment from 2025/2026
Academic year:
Prima parte del Primo semestre From 10/3/16 To 11/12/16
years Modules TAF Teacher
1° 2° 3° Laboratory of History of Theatre F Simona Brunetti (Coordinator)
Seconda parte del Primo semestre From 11/14/16 To 1/21/17
years Modules TAF Teacher
1° 2° 3° Laboratory of History of Theatre F Simona Brunetti (Coordinator)
Prima parte del Secondo semestre From 2/27/17 To 4/22/17
years Modules TAF Teacher
Communication and human resources management D Serena Cubico (Coordinator)
Data elaboration laboratory F Maurizio Boscaini (Coordinator)
1° 2° 3° Professional interview F Riccardo Sartori (Coordinator)
1° 2° 3° Creative workshop in business communication F Riccardo Sartori (Coordinator)
1° 2° 3° Sociology of Communication F Lorenzo Migliorati (Coordinator)
1° 2° 3° Sociology of Mass Communication (p) F Lorenzo Migliorati (Coordinator)
Seconda parte del Secondo semestre From 4/24/17 To 6/10/17
years Modules TAF Teacher
Communication and human resources management D Serena Cubico (Coordinator)
1° 2° 3° Creative workshop in business communication F Riccardo Sartori (Coordinator)
1° 2° 3° Laboratory of radio languages F Tiziana Cavallo (Coordinator)

Teaching code

4S00986

Credits

3

Language

Italian

Scientific Disciplinary Sector (SSD)

NN - -

Period

Sem. IIA dal Feb 27, 2017 al Apr 22, 2017.

Learning outcomes

The course is structured in a theoretical part and in a practical one. The first lessons are focused on the analysis and the discussion of the key concepts extracted from Paddy Scannell and Jean Baudrillard’s written works. Afterwards, there will be an expanded breakdown on visual consumption mediated by screens. In order to promote a creative misreading, here students will be motivated to experiment and to apply the concepts acquired during lessons on cultural products, in order to work in the field as communications analysts.

Program

The course aims to provide the theoretical basis to study social communication processes and deepen communication forms in daily life.
These objectives will be achieved through exposition of the main theoretical approaches of different research traditions, fitting the knowledge of communications sociology. Among the various models for the study of communications and media phenomenon, we will refer to communications as interaction, to encoding/decoding mechanisms, to media and audience studies, and to the relationship between communications and publicness inside information societies.
Nevertheless, during the lessons it will be also examined the hybridization between old and new media, since modern social scenarios are affected from the mutations introduced by technological innovations. The comparison between modernity and postmodernity allows us to question ourselves on the processes that Habermas defines with the concept of “new feudalization of everyday life”.
This project casts new light on the well-known sentence “The medium is the message” by McLuhan, and marks the passage from the making of societal life into a show to the screen logic, theorized by Baudrillard. The French thinker speculates that in today’s societies the message is already broken into countless signs with no referent. That is why Baudrillard defines contemporary culture as a “videogame one”: not only because it is indeed interconnected, but also because of a communications medley created from the euphoria within the messages that pass through our screens. If, as McLuhan states, “we become what we behold”, it is legitimate to question ourselves also on the way that communications are entrusted to soft and seductive technologies.
In order to deconstruct visual consumerism practices, spread particularly by hyper-textual absorption, Baudrillard’s thoughts will be the paradigm to perform a comparison between the different theoretical models explained during the course. It will be therefore applied a critic perspective in order to strengthen the media approach on cultural products.

Books for Examination:

Scannell P., Media e comunicazione, Il Mulino, Bologna 2009;
Baudrillard J., Il sogno della merce, Lupetti, Bologna 1995.

Examination Methods

Oral Examination

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE