Teaching code

4S02217

Credits

12

Coordinatore

Valeria Franceschi

Moodle

The teaching is organized as follows:

Learning outcomes

Modulo: I MODULO PARTE (I)
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Aims of this module:

Consolidate knowledge of the phonetic-phonologic and morphologic (especially word-formation) systems of the English language; illustrate the key stages of the history of the English language and the current situation of English as a global language; introduce the basic concepts of critical discourse analysis.

Modulo: II MODULO PARTE (P)
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Aims of this module:
Provide students with the theoretical and practical knowledge to understand and analyse persuasive texts of various nature: from a critical discourse analysis approach, students will learn the structure and main linguistic strategies of advertising texts (print, TV commercials, online advertising); political speeches; news pieces.

Program

Modulo: I MODULO PARTE (i)
Modulo: I MODULO PARTE (i)

Course contents:
- English as a global language;
- Key concepts of the history of the English language;
- Key concepts of the phonology of the English language;
- Elements of English morphology, with a specific focus on word-formation
processes;
- English and computer-mediated-communication;
- introduction to critical discourse analysis.
Bibliographic references will be provided at a later date.

Modulo: II MODULO PARTE (P)

Course contents:
- Identification of the major rhetorical-discursive features of the language of advertising through the analysis of advertising texts of various nature;
- Multilingualism in advertising texts: linguistic fetishism and the ‘country of origin effect’;
- Identification and analysis of the major rhetorical-discursive features characterizing political discourse, with a focus on political speeches;
- Analysis of linguistic and rhetorical strategies of news pieces.

Active participation in class is welcome and encouraged.

Essential References for the exam:
- Charteris-Black, J. 2014. Analysing Political Speeches. Rhetoric, Discourse and Metaphor. Basingstoke: Palgrave Macmillan. (chapters 1-5)
- Facchinetti, R., Brownlees, N. Bös, B., Fries U. 2012. News as Changing Texts. Corpora, Methodologies and Analysis. Newcastle upon Tyne: Cambridge Scholars Publishing. (Chapter 4)
- Goddard, A. 2002. The Language of Advertising. London: Routledge.
- Goodman, S., Graddol, D., Lillis, T. (eds.). 2007. Redesigning English: New Texts, New Identities. London: Routledge. (Chapter 3)
- Kelly-Holmes, H. 2005. Advertising as Multilingual Communication. Basingstoke: Palgrave Macmillan (Chapter 2)
- Mooney, A., Evans, B. 2015. Language, Society and Power: An Introduction. London: Routledge (chapters 3 and 4).

Examination Methods

Final exam:
The final exam will involve both part (i) and (p) of the course. It will be written and it will focus on the topics covered during the course. In order to access the exam, a B2 certification is required.

IMPORTANT: Students should bring their certificates on the day of the exam. Students to have external certificates should obtain a CLA equivalency certificate and bring it on the day of the exam.

As the course spans both semesters, students will be able to take the exam from June 2017.

Students unable to attend classes should contact me via e-mail or during office hours to obtain the password of the moodle platform.