Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea in Scienze della comunicazione - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

2° Year  activated in the A.Y. 2016/2017

ModulesCreditsTAFSSD
12
A
L-LIN/12

3° Year  activated in the A.Y. 2017/2018

ModulesCreditsTAFSSD
Stage/laboratories
6
F
-
Prova finale
6
E
-
activated in the A.Y. 2016/2017
ModulesCreditsTAFSSD
12
A
L-LIN/12
activated in the A.Y. 2017/2018
ModulesCreditsTAFSSD
Stage/laboratories
6
F
-
Prova finale
6
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

iIntroductory
padvanced
mMasterful

Teaching code

4S02217

Credits

12

Language

English en

The teaching is organized as follows:

I MODULO PARTE (I) en

Credits

6

Period

Sem. IA (31.10.16 sosp.lezioni), Sem. IB

Academic staff

Valeria Franceschi

II MODULO PARTE (P) en

Credits

6

Period

Sem. IIA, Sem. IIB

Academic staff

Valeria Franceschi

Learning outcomes

Modulo: I MODULO PARTE (I)
-------
Aims of this module:

Consolidate knowledge of the phonetic-phonologic and morphologic (especially word-formation) systems of the English language; illustrate the key stages of the history of the English language and the current situation of English as a global language; introduce the basic concepts of critical discourse analysis.

Modulo: II MODULO PARTE (P)
-------
Aims of this module:
Provide students with the theoretical and practical knowledge to understand and analyse persuasive texts of various nature: from a critical discourse analysis approach, students will learn the structure and main linguistic strategies of advertising texts (print, TV commercials, online advertising); political speeches; news pieces.

Program

Modulo: I MODULO PARTE (i)
Modulo: I MODULO PARTE (i)

Course contents:
- English as a global language;
- Key concepts of the history of the English language;
- Key concepts of the phonology of the English language;
- Elements of English morphology, with a specific focus on word-formation
processes;
- English and computer-mediated-communication;
- introduction to critical discourse analysis.
Bibliographic references will be provided at a later date.

Modulo: II MODULO PARTE (P)

Course contents:
- Identification of the major rhetorical-discursive features of the language of advertising through the analysis of advertising texts of various nature;
- Multilingualism in advertising texts: linguistic fetishism and the ‘country of origin effect’;
- Identification and analysis of the major rhetorical-discursive features characterizing political discourse, with a focus on political speeches;
- Analysis of linguistic and rhetorical strategies of news pieces.

Active participation in class is welcome and encouraged.

Essential References for the exam:
- Charteris-Black, J. 2014. Analysing Political Speeches. Rhetoric, Discourse and Metaphor. Basingstoke: Palgrave Macmillan. (chapters 1-5)
- Facchinetti, R., Brownlees, N. Bös, B., Fries U. 2012. News as Changing Texts. Corpora, Methodologies and Analysis. Newcastle upon Tyne: Cambridge Scholars Publishing. (Chapter 4)
- Goddard, A. 2002. The Language of Advertising. London: Routledge.
- Goodman, S., Graddol, D., Lillis, T. (eds.). 2007. Redesigning English: New Texts, New Identities. London: Routledge. (Chapter 3)
- Kelly-Holmes, H. 2005. Advertising as Multilingual Communication. Basingstoke: Palgrave Macmillan (Chapter 2)
- Mooney, A., Evans, B. 2015. Language, Society and Power: An Introduction. London: Routledge (chapters 3 and 4).

Examination Methods

Final exam:
The final exam will involve both part (i) and (p) of the course. It will be written and it will focus on the topics covered during the course. In order to access the exam, a B2 certification is required.

IMPORTANT: Students should bring their certificates on the day of the exam. Students to have external certificates should obtain a CLA equivalency certificate and bring it on the day of the exam.

As the course spans both semesters, students will be able to take the exam from June 2017.

Students unable to attend classes should contact me via e-mail or during office hours to obtain the password of the moodle platform.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE