Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea in Scienze della comunicazione - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year activated in the A.Y. 2021/2022
| Modules | Credits | TAF | SSD |
|---|
1 module among the following3° Year activated in the A.Y. 2022/2023
| Modules | Credits | TAF | SSD |
|---|
2 modules among the following| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
1 module among the following| Modules | Credits | TAF | SSD |
|---|
2 modules among the following| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Business communication (2021/2022)
Teaching code
4S008047
Teacher
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
1 A, 1 B
Learning outcomes
The "Business Communication" course is a specific area of the great framework that is Marketing. The topics, some of a propaedeutic type, typical of marketing, aim to introduce students to basic knowledge, characterized by a strong interdisciplinary nature, in order to allow a graduate in Communication Sciences to play the role of business communicator (responsible for the press office, responsible for internal and external communication, etc.) The purpose of the "Corporate Communication" path is to provide the students of the toolbox to promote and build the company’s reputation, through the possibility of dialogue with the numerous Agencies outside the company of: advertising, p.r., press and press office, merchandising, sales promotion, media monitoring, social media marketing, market research, only to list the most widespread.
Program
• II marketing; il marketing-mix, l’evoluzione del marketing in ltalia ; gli stili di vita degli italiani, il marketing nella societâ postmoderna: “societing” • Ie ricerche di mercato, ie ricerche di mercato applicate agli strumenti della comunicazione • la comunicazione (pubblicita) net marketing mix: pubblicita prodotto, istituzionale, subliminale, collettiva e sociale; il budget • struttura della pubblicita in ltalia, investimenti, agenzie di pubblicita, concessionarie, centrali media, ecc. ; Ie associazioni professionali in ltalia-Europa • Ie relazioni pubbliche, area corporate e area marketing: ufficio stampa, conferenza stampa e presentazione stampa, house organ, family day, lobby, sponsorizzazioni, fiere, crisis management, Ie pr nell’era digitale, la crm (customer relationship management), la csr (corporate social responsabilty), struttura delle PR in ltalia • sales promotion, la comunicazione di propaganda nel marketing, merchandising, direct marketing. Alcune lezioni avranno per oggetto Heritage Marketing (Monografie e Musei d’lmpresa) in collaborazione con I’Osservatorio Monografie Impresa.
Examination Methods
Written test the same for attending and non-attending students, Erasmus and foreign students, enrolled exclusively in the degree course of Communication Sciences.
The test, lasting 1 hour, includes 15 open-ended questions, the purpose of which is to check the knowledge of corporate communication tools; each question is worth two points if the answer is complete, for a maximum of 30/30 and an overall evaluation for the achievement of honors, based on the characterization of the answers.
