Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea in Scienze della comunicazione - Enrollment from 2025/2026
Academic year:
First half of Semester 1  From 9/25/17 To 11/11/17
years Modules TAF Teacher
1° 2° 3° Laboratory of History of Theatre F Simona Brunetti (Coordinator)
Second half of Semester 1  From 11/13/17 To 1/20/18
years Modules TAF Teacher
1° 2° 3° Laboratory of theatrical and musical criticism F Simona Brunetti (Coordinator)
1° 2° 3° Laboratory of History of Theatre F Simona Brunetti (Coordinator)
First half of Semester 2  From 2/26/18 To 4/21/18
years Modules TAF Teacher
Recording the theatrical ephemeral F Simona Brunetti (Coordinator)
History of comics F Claudio Gallo (Coordinator)
1° 2° 3° Laboratory of theatrical and musical criticism F Simona Brunetti (Coordinator)
1° 2° 3° Data elaboration laboratory F Maurizio Boscaini (Coordinator)
1° 2° 3° The Role of Psychology in Human Resources: Professional interview F Riccardo Sartori (Coordinator)
1° 2° 3° Psychology and communication: Innovation and creativity processes in the workplace F Riccardo Sartori (Coordinator)
1° 2° 3° Sociology of Communication F Lorenzo Migliorati (Coordinator)
1° 2° 3° Sociology of Mass Communication (p) F Lorenzo Migliorati (Coordinator)
Second half of Semester 2  From 4/23/18 To 6/9/18
years Modules TAF Teacher
Creative Writing Laboratory F Mariangela Lando (Coordinator)
Journalistic Writing Laboratory F Silvano Tommasoli (Coordinator)
Recording the theatrical ephemeral F Simona Brunetti (Coordinator)
History of comics F Claudio Gallo (Coordinator)
1° 2° 3° Laboratory of radio languages F Tiziana Cavallo (Coordinator)
1° 2° 3° The Role of Psychology in Human Resources: Professional interview F Riccardo Sartori (Coordinator)
1° 2° 3° Psychology and communication: Innovation and creativity processes in the workplace F Riccardo Sartori (Coordinator)

Teaching code

4S01397

Coordinator

Mario Magagnino

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

First half of Semester 1 , Second half of Semester 1

Learning outcomes

The course aims to provide the basic content related to the tools available to the company to develop a coherent communication and synergistic with its strategy.

Program

- marketing
- Market Research
- communication in the marketing mix
- structure of advertising in Italy
- public relations
- Testimonials dedicated to some issues of Institutional Business Communication
- Creative workshop

Reference texts
Author Title Publishing house Year ISBN Notes
Fioroni e Magagnino Monografie Istituzionali d'Impresa (Edizione 1) QuiEdit 2010 9788864640594 da integrare con lo studio del sito: www.monografieimpresa.it
Fiocca Sebastiani Politiche di marketing (Edizione 1) McGraw-Hill 2009 I primi 6 capitoli
Mario Magagnino Verona (Provincia di Gardaland) (Edizione 2) QuiEdit 2010 9788889480618

Examination Methods

Written exam for attending and not Erasmus students; Students from various Economics courses will complete the exam with:
Merli, Gelosa, Fregonese - Surpetere - Guerrini and Associates - Milan 2010.
The test involves 15 open-ended questions, the purpose of which is to verify the knowledge of company communication tools; Each question is worth two points if it completes for a maximum of 30/30 and an overall rating for achieving praise, depending on the characterization of the answers.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE