Learning outcomes

The "Business Communication" course is a specific area of the great framework that is Marketing. The topics, some of a propaedeutic type, typical of marketing, aim to introduce students to basic knowledge, characterized by a strong interdisciplinary nature, in order to allow a graduate in Communication Sciences to play the role of business communicator ( responsible for the press office, responsible for internal and external communication, etc.) The purpose of the "Corporate Communication" path is to provide the students of the toolbox to promote and build the company's reputation, through the possibility of dialogue with the numerous Agencies outside the company of: advertising, pr, press and press office, merchandising, sales promotion, media monitoring, social media marketing, market research, only to list the most widespread.

Program

- marketing
- Market Research
- communication in the marketing mix
- structure of advertising in Italy
- public relations
- Testimonials dedicated to some issues of Institutional Business Communication
- Creative workshop


Reference texts for the exam:
°Mario Magagnino – Verona (Provincia di Gardaland) – Strumenti e creatività nella comunicazione d’impresa – QuiEdit
– Verona 2010.
°Magagnino e Foroni – Monografie Istituzionali d’Impresa – QuiEdit - Verona 2010 to be compulsorily integrated with
the reading and the study of the site www.monografieimpresa.it/
°Fiocca e Sebastiani – Politiche di marketing – McGraw-Hill – Milano 2009 (first 6 chapters)

Examination Methods

Written exam for attending and not Erasmus students; Students from various Economics courses will complete the exam with:
Merli, Gelosa, Fregonese - Surpetere - Guerrini and Associates - Milan 2010.
The test involves 15 open-ended questions, the purpose of which is to verify the knowledge of company communication tools; Each question is worth two points if it completes for a maximum of 30/30 and an overall rating for achieving praise, depending on the characterization of the answers.