Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Type D and Type F activities
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea in Scienze della comunicazione - Enrollment from 2025/2026Business communication (2024/2025)
Teaching code
4S008047
Academic staff
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
CuCi 2 A, CuCi 2 B
Courses Single
Authorized
Learning objectives
The "Business Communication" course is a specific area of the great framework that is Marketing. The topics, some of a propaedeutic type, typical of marketing, aim to introduce students to basic knowledge, characterized by a strong interdisciplinary nature, in order to allow a graduate in Communication Sciences to play the role of business communicator (responsible for the press office, responsible for internal and external communication, etc.) The purpose of the "Corporate Communication" path is to provide the students of the toolbox to promote and build the company’s reputation, through the possibility of dialogue with the numerous Agencies outside the company of: advertising, p.r., press and press office, merchandising, sales promotion, media monitoring, social media marketing, market research, only to list the most widespread.
Prerequisites and basic notions
No prior knowledge is required
Program
THE FUNDAMENTALS OF CORPORATE COMMUNICATION
The stakeholder-oriented company
Definition of corporate communication: functions and areas The functions of the communication management in reference to stakeholders
Evolution of corporate communication
From corporate personality to reputation
Corporate museums and archives: tools of valorisation of the corporate heritage and culture
MANAGEMENT AND SPECIALIST AREAS
Communication planning
Internal communication
Management of relations with the media
Event management
TRANSVERSAL SKILLS
Culture and communication
International communication strategies
Social media management for corporate communication enterprise
Business writing
STUDY MATERIALS:
The study material is differentiated for attending students and non-attending students in order to allow all students to fully achieve the educational objectives of the course.
For attending students:
- Lecture notes and testimonials.
- Alessandra Mazzei, Silvia Ravazzani, Corporate Communication, Pearson Benelux BV, Milan, 2024 (chapters 1, 2, 4, 6, 7, 8, 10, 11, 12), ISBN 9788891914620
For non-attending students:
Alessandra Mazzei , Silvia Ravazzani, Corporate Communication, Pearson Benelux BV, Milan, 2024 (chapters 1, 2, 3, 4, 5, 6, 7, 8, 10, 11, 12), ISBN 9788891914620
The content of the textbooks is participating in the program. Further in-depth teaching material on publishing will be made available during the semester of lessons on the course's e-learning platform.
Bibliography
Didactic methods
The teaching activity is divided into frontal lessons and the discussion of business cases through the testimonies of entrepreneurs and managers.
Group work activities will also be carried out in the classroom. Teaching support methods:
The supplementary and support teaching materials will be uploaded to the teaching Moodle platform. Students are however invited to contact the teacher via email or during office hours.
Students who find themselves in the position of having to make up for missed lessons must contact the teacher.
Learning assessment procedures
The exam consists of a written test made up of five open questions, with a limited answer space for each answer. The exam covers the entire course program and is differentiated based on the bibliography prepared (for attending students or for non-attending students).
The exam aims to ascertain the knowledge acquired and the ability to apply it to concrete situations.
Students with disabilities or specific learning disorders (DSA) who intend to request the adaptation of the exam can follow the instructions provided by the University.
Evaluation criteria
The written test is aimed at ascertaining:
- the general vision of the discipline,
- the mastery of the language,
- the in-depth analysis of the individual topics,
- the ability to connect the topics (mental elasticity),
- the ability for critical analysis,
- the ability to apply concepts to reality.
Criteria for the composition of the final grade
Composition criteria for the final grade: each of the answers to the six questions is assigned a score from 0 to 6 points. The final grade is equal to the sum of the scores obtained on the five questions. To pass the exam you must achieve a grade of at least 18/30.
Exam language
Italiano
