Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Type D and Type F activities
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea in Scienze della comunicazione - Enrollment from 2025/2026Management and Communication in SMEs (2024/2025)
Teaching code
4S008048
Teacher
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/10 - ORGANIZATION AND HUMAN RESOURCE MANAGEMENT
Period
CuCi 1 A, CuCi 1 B
Courses Single
Authorized
Learning objectives
The main objective of the course is to allow the student to understand the problems that characterise the structure and the dynamics of the communication processes in the organizations in which they will be operating. The course aims to develop: - knowledge and understanding related to organizations and their functioning through the study of models, structures and organizational variables. In particular, we give attention to work organization, organizational communication and organizational development processes in Small and Medium Enterprises; - ability to identify the organizational structures and variables, to use appropriate languages in the approach to companies and human resources, to recognize the communication processes that characterize SMEs in their internal and external relations. At the end of the course, the student will be able to read the organizational and communication phenomena in the SMEs and to recognize the variables on which to intervene for the development of companies.
Prerequisites and basic notions
There are no prerequisites indicated
Program
The main contents are:
- Management: theories and models of organization; scientific management (F. Taylor, H. Ford...); study of work (F. Gilbreth and L.M. Gilbreth); industrial fatigue and monotony (Wyatt, Fraser...); Human Relations (E. Mayo); Human Resources (Herzberg, Mc Gregor); organizational behavior and communication processes (B. Bass, K. Lewin, R. Likert...); limited rationality theory (H. Simon) and organizational decisions;
- Communication and Small and Medium Enterprises (SMEs): definitions and organisational characteristics of SMEs; role of SMEs in the international and local economy; communication and relations in and between SMEs; entrepreneurship and business creation; entrepreneurial potential and skills.
Books:
- Favretto, G. (2010). Organizzazione del lavoro per lo sviluppo delle risorse umane. Verona: QuiEdit (capp. 1, 7, 8, 9, 10, 11, 12, 13).
- Cubico S. e Favretto, G. (2012). Giovani imprenditori: competenze e orientamenti nel Veneto. Verona: QuiEdit
- Antoldi, F. (2012). Lo sviluppo imprenditoriale. Governare i processi evolutivi delle Piccole e Medie Imprese. Milano: McGraw-Hill
Additional documentation provided on e-learning platform.
Bibliography
Didactic methods
Lectures integrated with active teaching and the presence of expert company witnesses
Learning assessment procedures
WRITTEN TEST consisting of 30 multiple choice questions lasting 30 minutes
Erasmus students: ORAL (by choice)
Evaluation criteria
The exam allows you to measure the knowledge acquired in the three parts of the program.
Criteria for the composition of the final grade
WRITTEN TEST consisting of:
-10 multiple choice questions on indicated chapters of the Favretto book (2010)
-10 multiple choice questions on the Cubico / Favretto book (2012)
-10 multiple choice questions on the Antoldi book (2012)
-duration 30 minutes
(will be available also an open question that will be evaluated only for those who reach 30/30 in the multiple choice questions, to assign honors; further 10 minutes).
Erasmus students: ORAL (by choice)
Exam language
Italiano