Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Type D and Type F activities
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea in Scienze della comunicazione - Enrollment from 2025/2026COMPETENZE TRASVERSALI
years | Modules | TAF | Teacher | |
---|---|---|---|---|
3° | Methods of Research & Thesis Writing | F |
Alessandra Zangrandi
(Coordinator)
|
|
1° 2° 3° | Call for the poetic choir of the canto XXVI of the Purgatory | F |
Nicola Pasqualicchio
(Coordinator)
|
|
1° 2° 3° | Series of conferences Don Mazza University College | F |
Alessandra Zangrandi
(Coordinator)
|
|
1° 2° 3° | Dante on stage. Meetings with directors, actors, choreographers | F |
Nicola Pasqualicchio
(Coordinator)
|
|
1° 2° 3° | Girolamo Fracastoro. 500 years from the beginning of modern pathology | F |
Carlo Chiurco
(Coordinator)
|
|
1° 2° 3° | Laboratory of Theatrical Criticism | F |
Simona Brunetti
(Coordinator)
|
|
1° 2° 3° | Playlab - soft skills workshops | F |
Simona Brunetti
(Coordinator)
|
|
1° 2° 3° | Theatre with wheels | F |
Simona Brunetti
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° 3° | Future's Festival | F |
Alessandra Zangrandi
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° 3° | Series of conferences Don Mazza University College | F |
Alessandra Zangrandi
(Coordinator)
|
1° 2° 3° | Dante on stage. Meetings with directors, actors, choreographers | F |
Nicola Pasqualicchio
(Coordinator)
|
1° 2° 3° | From fascism to populism and back | F |
Renato Camurri
(Coordinator)
|
1° 2° 3° | Memorial Day | F |
Renato Camurri
(Coordinator)
|
1° 2° 3° | International Workshop Mothers in the Time of the Church Fathers: Maternal Thought and Maternal Practice between Normative Representations and Individual Transgressions | F |
Giulia Pedrucci
(Coordinator)
|
1° 2° 3° | Laboratory of Theatrical Criticism | F |
Simona Brunetti
(Coordinator)
|
1° 2° 3° | Playlab - soft skills workshops | F |
Simona Brunetti
(Coordinator)
|
1° 2° 3° | Theatre with wheels | F |
Simona Brunetti
(Coordinator)
|
1° 2° 3° | Workshop The ethics and aesthetics of the image | F |
Simona Brunetti
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° 3° | "Common world. 2022 Arendt Seminars | F |
Ilaria Possenti
(Coordinator)
|
1° 2° 3° | Restorative Justice | F |
Cristina Lonardi
(Coordinator)
|
1° 2° 3° | Gnoseology and Metaphysics Workshop 2025 | F |
Davide Poggi
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° 3° | "Common world. 2022 Arendt Seminars | F |
Ilaria Possenti
(Coordinator)
|
1° 2° 3° | Gnoseology and Metaphysics Workshop 2025 | F |
Davide Poggi
(Coordinator)
|
OMI Award - Student jury (2021/2022)
Teaching code
4S011092
Teacher
Coordinator
Credits
2
Language
Italian
Scientific Disciplinary Sector (SSD)
NN - -
Period
2 B dal Apr 4, 2022 al Jun 4, 2022.
Learning outcomes
The "Business Communication" course is a specific area in the study of Marketing. The topics, some of a propaedeutic type, typical of marketing, are aimed at introducing students to basic knowledge, characterized by a strong interdisciplinarity, in order to allow an SdC graduate to perform the role of business communicator (office manager press, responsible for internal and external communication, etc.). The purpose of the "Business Communication" course is to provide students with the toolbox to foster and build corporate reputation, encouraging and organizing dialogue with the numerous agencies outside the company regarding advertising, public relations, press and press office. , merchandising, sales promotion, media monitoring, social media marketing and market research.
Program
• The marketing; the marketing mix, the evolution of marketing in Italy; lifestyles of Italians, marketing in postmodern society: "societing" • Market research, ie market research applied to communication tools • communication (advertising) net marketing mix: product, institutional, subliminal, collective and social; the budget • structure of advertising in Italy, investments, advertising agencies, licensees, media centers, etc. ; Ie professional associations in Italy-Europe • Ie public relations, corporate area and marketing area: press office, press conference and press presentation, house organ, family day, lobby, sponsorships, fairs, crisis management, Ie pr in the digital age, crm (customer relationship management), the csr (corporate social responsibility), PR structure in Italy • sales promotion, propaganda communication in marketing, merchandising, direct marketing. Some lessons will focus on Heritage Marketing (Monographs and Corporate Museums) in collaboration with the Corporate Monographs Observatory.
Examination Methods
Written test the same for attending and non-attending students, Erasmus and foreign students, enrolled exclusively in the degree course of Communication Sciences.
The test, lasting 1 hour, includes 15 open-ended questions, the purpose of which is to check the knowledge of corporate communication tools; each question is worth two points if the answer is complete, for a maximum of 30/30 and an overall evaluation for the achievement of honors, based on the characterization of the answers.