Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Bachelor’s degree in Communication Studies - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
Between the years: 1°- 2°- 3°
Further activities
6
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

iIntroductory
padvanced
mMasterful

Teaching code

4S012411

Coordinator

Angelo Bonfanti

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

CuCi 1 A, CuCi 1 B

Erasmus students

Not available

Courses Single

Not Authorized

Learning objectives

The course aims to introduce students to the main management topics. At the end of the lessons, the students will be able to possess an overview of the enterprise, select the key concepts for the interpretation of business behavior and management.

Prerequisites and basic notions

There are no prerequisites.

Program

The company’s concept
Good and services
The company’s functions and goals
The factors of production in brief
The function of production and the choices of integration and decentralization of production
The company and its environment
Corporate strategies
Business strategies
Vision, mission and values
Management tools and practices in digital marketing and communication
Planning and governance of digital activities

Bibliography

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

Lessons will be given in Italian, using an experiential learning approach and interactive teaching. The teaching methods include face-to-face lessons and active teaching such as movie showing, case studies, group projects in the classroom and the participation of scholars, entrepreneurs, managers or business experts. Some Moodle tools will be deployed to perform distance-learning activities.

Learning assessment procedures

The examination is written. The test covers the various topics in the program and is divided into two parts. The first part includes five multiple-choice quizzes. These questions are aimed at assessing the knowledge of basic notions of the discipline as well as the ability to effectively use the company language.
The second part includes five open questions to be answered in a dedicated space. The questions are aimed at assessing the general vision of the discipline, the deepening of the topics and applying the concepts to business management.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

The questions are structured in such a way as to verify the level of knowledge of business management topics. At the same time, they are studied in order to test the skills of interpretation of the main problems related to problem-solving in the business management field.

Criteria for the composition of the final grade

The written test is passed with a minimum score of 18/30 that is obtained as follows:
- 3 out of 5 points in the multiple choice quiz,
- 15 points out of 25 in the further four questions.

Exam language

Italiano

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