Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010 A.A. 2008/2009

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Bachelor’s degree in Communication Studies - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
6
A
L-LIN/01
12
A
L-LIN/12
12
A
L-FIL-LET/12
6
A
M-STO/04
6
B
L-ART/05
6
B
L-ART/07
6
A
INF/01
3
F
INF/01
English B2
3
F
-

2° Year  activated in the A.Y. 2025/2026

ModulesCreditsTAFSSD
6
B
M-DEA/01
12
B/C
M-FIL/01 ,M-FIL/03
6
A
INF/01
6
B
L-ART/06
12
A
SPS/07 ,SPS/08
6
B
SECS-P/10
1 module among the following
6
B
SECS-P/08
6
B
SECS-P/08
6
B
M-PSI/06
6
B
M-PSI/05
Second foreign language B1 CB Test
6
E
-
6
E
-
6
E
-
6
E
-

3° Year  It will be activated in the A.Y. 2026/2027

ModulesCreditsTAFSSD
6
B
IUS/10
12
B/C
L-LIN/02 ,M-FIL/02
6
B
SPS/01
2 modules among the following
6
C
M-FIL/04
6
C
L-FIL-LET/14
6
C
L-FIL-LET/11
6
C
L-LIN/10
6
C
L-ART/02
6
C
M-STO/06
6
C
L-ART/04
6
C
M-STO/08
6
C
L-FIL-LET/10
6
C
M-STO/08
6
C
M-STO/08
Final exam
6
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
12
D
-
Between the years: 1°- 2°- 3°
Further activities
6
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations
iIntroductory
padvanced
mMasterful

Business communication  (2025/2026)

Teaching code

4S012412

Academic staff

Paola Castellani, Alessandro Zonin

Coordinator

Paola Castellani

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

CuCi 2 A, CuCi 2 B

Courses Single

Authorized

Lessons timetable MoodleMoodle Seminars 0

Learning objectives

The "Business Communication" course is a specific area of the great framework that is Marketing. The topics, some of a propaedeutic type, typical of marketing, aim to introduce students to basic knowledge, characterized by a strong interdisciplinary nature, in order to allow a graduate in Communication Sciences to play the role of business communicator (responsible for the press office, responsible for internal and external communication, etc.) The purpose of the "Corporate Communication" path is to provide the students of the toolbox to promote and build the company’s reputation, through the possibility of dialogue with the numerous Agencies outside the company of: advertising, p.r., press and press office, merchandising, sales promotion, media monitoring, social media marketing, market research, only to list the most widespread.

Prerequisites and basic notions

No prior knowledge is required

Program

THE FUNDAMENTALS OF CORPORATE COMMUNICATION
The stakeholder-oriented company
Definition of corporate communication: functions and areas The functions of the Communications Department in relation to stakeholders
The evolution of corporate communication
From corporate personality to reputation
Corporate museums and archives: tools for enhancing corporate heritage and culture
MANAGEMENT AND SPECIALIST AREAS
Communication planning Internal communication
Media relations management
Event management
TRANSVERSAL SKILLS
Culture and communication International communication strategies
Social media management for corporate communication Business writing
STUDY MATERIALS:
The study materials are differentiated for attending and non-attending students in order to allow all students to fully achieve the course's educational objectives.
For attending students:
- Lecture notes and testimonials.
- Alessandra Mazzei, Silvia Ravazzani, Corporate Communication, Pearson Benelux BV, Milan, 2024 (chapters 1, 2, 4, 6, 7, 8, 10, 11, 12), ISBN 9788891914620
For non-attending students:
- Alessandra Mazzei, Silvia Ravazzani, Corporate Communication, Pearson Benelux BV, Milan, 2024 (chapters 1, 2, 3, 4, 5, 6, 7, 8, 10, 11, 12), ISBN 9788891914620
The content of the textbooks is consistent with the syllabus. Additional in-depth teaching materials on publishing will be made available during the semester on the course's e-learning platform.

Bibliography

Vai alla bibliografia
Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

Teaching activities consist of lectures and discussions of business cases based on the experiences of entrepreneurs and managers.
Group work activities will also be conducted in the classroom. Teaching support:
Supplementary teaching materials will be uploaded to the course's Moodle platform. Students are encouraged to contact the instructor via email or during office hours.
Students who need to make up missed lessons should contact the instructor.

Learning assessment procedures

The exam consists of a written test consisting of five open-ended questions, with limited time for each answer. The exam covers the entire course syllabus and varies based on the prepared reading list (for attending and non-attending students).
The exam aims to assess the knowledge acquired and the ability to apply it to real-world situations.
Students with disabilities or specific learning disabilities (SLD) who wish to request an adaptation of the exam should follow the instructions provided by the University.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

The written exam is designed to assess:
- a general understanding of the subject,
- language proficiency,
- in-depth understanding of individual topics,
- the ability to connect topics (mental flexibility),
- the ability to engage in critical analysis,
- the ability to apply concepts to reality.

Criteria for the composition of the final grade

Final grade criteria: Each answer to the six questions is assigned a score from 0 to 6 points. The final grade is equal to the sum of the scores obtained for the five questions. To pass the exam, a grade of at least 18/30 is required.

Exam language

Italiano

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