Teaching code

4S02365

Credits

12

Coordinatore

Denis Delfitto

Language

Italian

Also offered in courses:

• Argumentation and Communication of the course Master's degree in Linguistics
• Semiotics of the course Master's degree in Linguistics

Moodle Seminars

The teaching is organized as follows:

Learning outcomes

1ST MODULE The course aims to introduce to the paradigms of reasoning with particular reference to multimedia communication field. What are the logical rules which can guarantee the value of our speeches? What are the arguments which are able to persuade and make acceptable what we suggest? What are the peculiar characters of multimedia communication? These are the issues that the second part of the course deal with, even with concrete examples taken from the field of multimedia 2ND MODULE This course aims at introducing the participants to the study of some of the properties of semiotic processes within language and other cognitive systems. The focus will be on the interface between cognitive processes and semiosis, on the relation between language and mind and on the formal analyses of the use of language in communication contexts, including neo-Gricean and post-Gricean approaches. The main task is familiarizing participants to the analysis and management of the linguistic, textual and cultural processes that are responsible for the creation of meaning and the interpretation of signs.

Program

ARGOMENTAZIONE E INFORMAZIONE (M) II MODULO
This course aims at clarifying the presence of argumentative models in multimedia communication. To this end it takes up and applies some essential moments of classical and contemporary logic and focuses on an articulated review of the arguments, with a specific focus on the multimedia language of advertising or institutional communication. Attention to multimedia-level communication processes will be discussed to understand the semiotic implications of using new media. Reference texts: G. Boniolo-P. See, Tools for Reasoning. The logical rules, the argumentative practice, the probabilistic inference. Ediz. MyLab. With eText. With online update. Pearson, Milan 2017. G. Cosenza, Introduction to the New Media Semiotics, Laterza, Rome-Bari 2014. On the e-learning site the participants will find an index of the topics and indications about further materials to be studied.
SEMIOTICA MULTIMEDIALE (M) I MODULO
This course will consists in three distinct parts: (i) Formal properties of the semiotic processes, based on the results of the scientific investigation of mind, consciousness, language and communication in cognitive neuroscience and human sciences; (ii) Cognitive and social determinants of the pragmatic aspects of linguistic meaning; (iii) Some textual applications: the free will from an interdisciplinary perspective, with an analysis of some literary texts. Part (i) and part (ii) will be mainly based on frontal teaching and seminarial discussions. Part (iii) will consist in the presentation of some 'case studies' in which the participants will be directly involved in terms of student/teacher interaction methods

Bibliography

Examination Methods

ARGOMENTAZIONE E INFORMAZIONE (M) II MODULO
Oral exam

SEMIOTICA MULTIMEDIALE (M) I MODULO
Oral exam