Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010 A.A. 2008/2009

Queste informazioni sono destinate esclusivamente agli studenti e alle studentesse già iscritti a questo corso.
Se sei un nuovo studente interessato all'immatricolazione, trovi le informazioni sul percorso di studi alla pagina del corso:

Laurea magistrale in Editoria e giornalismo - Immatricolazione dal 2025/2026.

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

activated in the A.Y. 2020/2021
ModulesCreditsTAFSSD
1 module among the following
6
B
SPS/03
6
B
M-GGR/02
6
B
SPS/07
1 module among the following
12
C
L-ART/06
12
C
M-STO/08
12
C
SECS-P/08
12
C
M-PED/01 ,SPS/01
12
C
M-PSI/06
Professional training
6
F
-
Final exam
18
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
12
D
-
Between the years: 1°- 2°
Other activities
6
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations
iIntroductory
padvanced
mMasterful

Management for businesses in the publishing sector  (2020/2021)

Teaching code

4S02881

Teacher

Antonella Toffali

Coordinator

Antonella Toffali

Credits

12

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

CuCi IA, CuCi IB

Lessons timetable MoodleMoodle Seminars 0

Learning outcomes

The course “An Introduction to Publishing Management” aims at providing advanced knowledge which will allow participants to gain interest into and to be able to perform several jobs within a publishing company. In order to allow the students to combine the contents of the course with the practical experience of the firms, two seminars held by industry specialists – who will voluntarily take part to the course to talk about their experience – will be organised.

Program

- Firm and management: some introductory concepts
- From the entrepreneurial idea to its fulfillment: the business plan perspective
- The market and the customers: analyses and decisions
- The competitive advantage
- Some tools to evaluate the economic sustainability of the business idea progetto (break-even point, average costs, etc.)
- The firms’ growth strategies
- Some relevant decisions about pricing, product, distribution and communication
- Marketing for books

Reference texts
Author Title Publishing house Year ISBN Notes
FRANCO FONTANA, MATTEO CAROLI ECONOMIA E GESTIONE DELLE IMPRESE MCGRAW-HILL 2017 978-88-386-6781-7 2017, 5° ed., capp. 1-2-3-4-6-7 (nel caso si utilizzasse l’edizione precedente -4° edizione-, sono da preparare invece i capp. 1-2-3-4-5-6 and cap 1 della 5° edizione)
Fabio Severino MARKETING DEI LIBRI. TEORIE E CASI DI STUDIO. Editrice Bibliografica 2012 978-88-7075-706-4
PAOLA DUBINI VOLTARE PAGINA? (Edizione 4) PEARSON 2017 9788871926599 per approfondimenti

Examination Methods

Oral exam

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE