Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Academic year:
Definition of lesson periods
Period From To
primo semestre lauree triennali Sep 17, 2018 Jan 11, 2019
secondo semestre lauree triennali Feb 18, 2019 May 31, 2019
Exam sessions
Session From To
prove intermedie - sessione autunnale Nov 5, 2018 Nov 9, 2018
sessione invernale lauree triennali Jan 14, 2019 Feb 15, 2019
prove intermedie - sessione primaverile Apr 15, 2019 Apr 18, 2019
sessione estiva lauree triennali Jun 3, 2019 Jul 5, 2019
Sessione autunnale Aug 26, 2019 Sep 13, 2019
Degree sessions
Session From To
Sessione autunnale (validità a.a. 2017/18) Dec 6, 2018 Dec 7, 2018
Sessione invernale (validità a.a. 2017/18) Apr 3, 2019 Apr 5, 2019
Sessione estiva (validità a.a. 2018/19) Sep 10, 2019 Sep 11, 2019
Holidays
Period From To
Festa di Ognissanti Nov 1, 2018 Nov 1, 2018
Festa dell’Immacolata Dec 8, 2018 Dec 8, 2018
Vacanze di Natale Dec 22, 2018 Jan 6, 2019
Vacanze di Pasqua Apr 19, 2019 Apr 23, 2019
Festa della liberazione Apr 25, 2019 Apr 25, 2019
Festa del lavoro May 1, 2019 May 1, 2019
Festa del Santo Patrono - S. Zeno May 21, 2019 May 21, 2019
Attività sospese (vacanze estive) Aug 5, 2019 Aug 23, 2019

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrollment FAQs

Academic staff

B C D F G L M O P R S Z

Bertoli Paola

symbol email paola.bertoli@univr.it symbol phone-number 045 8028 508

Bonfanti Angelo

symbol email angelo.bonfanti@univr.it symbol phone-number 045 802 8292
Foto profilo,  September 20, 2017

Borello Giuliana

symbol email giuliana.borello@univr.it symbol phone-number 045 802 8493

Bracco Emanuele

symbol email emanuele.bracco@univr.it symbol phone-number 045 802 8293

Broglia Angela

symbol email angela.broglia@univr.it symbol phone-number 045 802 8240

Brunetti Federico

symbol email federico.brunetti@univr.it symbol phone-number 045 802 8494

Bucciol Alessandro

symbol email alessandro.bucciol@univr.it symbol phone-number 045 802 8278

Campedelli Bettina

symbol email bettina.campedelli@univr.it symbol phone-number 045 802 8416

Campolmi Alessia

symbol email alessia.campolmi@univr.it symbol phone-number 045 802 8071

Confente Ilenia

symbol email ilenia.confente@univr.it symbol phone-number 045 802 8174

De Crescenzo Veronica

symbol email veronica.decrescenzo@univr.it symbol phone-number 045 802 8163

De Mari Michele

symbol email michele.demari@univr.it symbol phone-number 045 802 8226

Faccincani Lorenzo

symbol email lorenzo.faccincani@univr.it symbol phone-number 045 802 8610

Gatti Stefano

symbol email stefano.gatti@univr.it

Gaudenzi Barbara

symbol email barbara.gaudenzi@univr.it symbol phone-number 045 802 8623

Guiglia Giovanni

symbol email giovanni.guiglia@univr.it symbol phone-number 045 802 8225

Lai Alessandro

symbol email alessandro.lai@univr.it symbol phone-number 045 802 8574

Leardini Chiara

symbol email chiara.leardini@univr.it symbol phone-number 045 802 8222

Levati Maria Vittoria

symbol email vittoria.levati@univr.it symbol phone-number 045 802 8640
Elena Manzoni,  February 4, 2020

Manzoni Elena

symbol email elena.manzoni@univr.it symbol phone-number 8783

Matteazzi Eleonora

symbol email eleonora.matteazzi@univr.it symbol phone-number 045 8028741

Menon Martina

symbol email martina.menon@univr.it

Minozzo Marco

symbol email marco.minozzo@univr.it symbol phone-number 045 802 8234

Mion Giorgio

symbol email giorgio.mion@univr.it symbol phone-number 045.802 8172

Omodei Sale' Riccardo

symbol email riccardo.omodeisale@univr.it symbol phone-number 045 8425355

Ortoleva Maria Grazia

symbol email mariagrazia.ortoleva@univr.it symbol phone-number 045 802 8052

Pellegrini Letizia

symbol email letizia.pellegrini@univr.it symbol phone-number 045 802 8345

Perali Federico

symbol email federico.perali@univr.it symbol phone-number 045 802 8486

Rossi Francesco

symbol email francesco.rossi@univr.it symbol phone-number 045 8028067

Rossignoli Cecilia

symbol email cecilia.rossignoli@univr.it symbol phone-number 045 802 8173

Scricciolo Catia

symbol email catia.scricciolo@univr.it symbol phone-number 045 8028341

Signori Paola

symbol email paola.signori@univr.it symbol phone-number 0458028492

Stacchezzini Riccardo

symbol email riccardo.stacchezzini@univr.it symbol phone-number 0458028186

Zoli Claudio

symbol email claudio.zoli@univr.it symbol phone-number 045 802 8479

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
9
A
IUS/01
6
C
IUS/09
9
A
SECS-P/01
9
A
SECS-S/06
English language (B1 level)
6
E/F
-

2° Year  activated in the A.Y. 2019/2020

ModulesCreditsTAFSSD
9
B
IUS/04
9
B
SECS-P/01
9
B
SECS-P/03
9
B
SECS-S/01

3° Year  activated in the A.Y. 2020/2021

ModulesCreditsTAFSSD
6
B
SECS-P/08
Stage
6
S
-
Final exam
3
E
-
ModulesCreditsTAFSSD
9
A
IUS/01
6
C
IUS/09
9
A
SECS-P/01
9
A
SECS-S/06
English language (B1 level)
6
E/F
-
activated in the A.Y. 2019/2020
ModulesCreditsTAFSSD
9
B
IUS/04
9
B
SECS-P/01
9
B
SECS-P/03
9
B
SECS-S/01
activated in the A.Y. 2020/2021
ModulesCreditsTAFSSD
6
B
SECS-P/08
Stage
6
S
-
Final exam
3
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Type D and Type F activities

Academic year:
List of courses with unassigned period
years Modules TAF Teacher
Business Ethics Seminar D Renzo Beghini (Coordinator)
SFIDE - Europe D Claudio Zoli (Coordinator)
1° 2° 3° Advanced risk and portfolio management bootcamp (online) (3 cfu) D Roberto Renò (Coordinator)
1° 2° 3° Advanced risk and portfolio management bootcamp (onsite) (6 cfu) D Roberto Renò (Coordinator)
1° 2° 3° Convegno "gli scambi commerciali con l'estero: questioni fiscali, doganali e contrattuali" D Sebastiano Maurizio Messina (Coordinator)
1° 2° 3° Ineka conference 2019 teamworking membership D Federico Brunetti (Coordinator)
1° 2° 3° Data Visualization Laboratory D Marco Minozzo (Coordinator)
1° 2° 3° Python Laboratory D Marco Minozzo (Coordinator)
1° 2° 3° Advanced Excel Laboratory (Verona) D Marco Minozzo (Coordinator)
1° 2° 3° Excel Laboratory (Verona) D Marco Minozzo (Coordinator)
1° 2° 3° "le grandi trasformazioni degli anni '60-'70 e l'italia cinquant'anni dopo" D Angelo Zago (Coordinator)
1° 2° 3° Social responsibility model for the restaurants' ecosystems D Silvia Cantele (Coordinator)
1° 2° 3° Marketing Plan D Ilenia Confente (Coordinator)
1° 2° 3° Polis - festival biblico in universita' D Giorgio Mion (Coordinator)
1° 2° 3° Quality and problem solving in business organizations D Paola Castellani (Coordinator)
1° 2° 3° La competitività regionale e le sue risorse endogene: il concetto di capitale territoriale D Riccardo Fiorentini (Coordinator)
1° 2° 3° Soft skills in action D Paola Signori (Coordinator)

Teaching code

4S00389

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

primo semestre (lauree) dal Sep 28, 2020 al Dec 23, 2020.

Learning outcomes

The Marketing course will provide students with the theoretical and practical knowledge regarding marketing from several perspectives. Marketing is the function and process for creating, communicating, delivering, and exchanging value for customers, clients, partners, supply chain members, and the entire society.
Students will learn marketing from the analytic- strategic-operational perspectives, in order to understand, with the large use of cases and examples, how marketing can support the identification and management of the customers base, the analysis of the environment, strengths and weaknesses, to finally implement the marketing management processes. The knowledge about strategic and operational marketing is essential for those students that aim at developing a carrier in private or public organizations, or in consultant companies.
At the end of the course, students will be able to propose practical solutions to real problems that firms may face, by utilizing all the strategic and practical marketing approaches.

Program

Main topics:

- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Developing New Products and Services
- Managing Successful Products and Brands
- Building the Price Foundation
- Managing Marketing Channels and Wholesaling
- Personal Selling and Sales Management
- Integrated Marketing Communications and Direct Marketing
- Advertising, Sales Promotion, and Public Relations
- Implementing Interactive and Multichannel Marketing
- The Strategic Marketing Process and Marketing Plan
- Two case studies.

Text (in Italian language):
Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, William Rudelius, Luca Pellegrini, “Marketing” The McGraw-Hill, 2010 (second edition). Chapters 3, 5, 7, 8, 9, 11, 13 and 21are excluded.

The book is also available in a customized version, which contains only the selected chapters:
Gaudenzi Barbara, Marketing, Edizione Create-McGraw Hill, a.a. 2019/2020.

The course is structured in lessons and practical cases presented by invited companies. All the lessons are provided online, and are recorded.

Reference texts
Author Title Publishing house Year ISBN Notes
Kerin R.A., Hartley S.W., Rudelius W. e Pellegrini L. Marketing (Edizione 3) McGraw-Hill 2014 9788838668319

Examination Methods

The exam is written and will run online, as indicated in the general rules of the academic year 20/21.
The written exam consists of a business case structured with open questions, where students provide both practical and theoretical solutions to the specific questions provided.
The oral exam could be required by the teacher for those students which passed the exam with a mark that must be confirmed.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.

Graduation

List of thesis proposals

theses proposals Research area
Proposte di tesi triennali Various topics

Student mentoring


Linguistic training CLA


Gestione carriere


Internships


Student login and resources