Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Academic year:
Definition of lesson periods
Period From To
primo semestre Sep 24, 2012 Dec 21, 2012
secondo semestre Feb 18, 2013 May 24, 2013
Exam sessions
Session From To
Saperi minimi Oct 1, 2012 Sep 30, 2013

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrollment FAQs

Academic staff

B C D F G L M O P R S V Z

Baccarani Claudio

symbol email claudio.baccarani@univr.it

Bonfanti Angelo

symbol email angelo.bonfanti@univr.it symbol phone-number 045 802 8292

Broglia Angela

symbol email angela.broglia@univr.it symbol phone-number 045 802 8240

Butturini Daniele

symbol email daniele.butturini@univr.it symbol phone-number 045 8425382

Campedelli Bettina

symbol email bettina.campedelli@univr.it symbol phone-number 045 802 8416

De Crescenzo Veronica

symbol email veronica.decrescenzo@univr.it symbol phone-number 045 802 8163

De Mari Michele

symbol email michele.demari@univr.it symbol phone-number 045 802 8226

De Sinopoli Francesco

symbol email francesco.desinopoli@univr.it symbol phone-number 045 842 5450

Fioroni Tamara

symbol email tamara.fioroni@univr.it symbol phone-number 045 8028489

Gaudenzi Barbara

symbol email barbara.gaudenzi@univr.it symbol phone-number 045 802 8623

Guerrini Andrea

symbol email andrea.guerrini@univr.it

Guiglia Giovanni

symbol email giovanni.guiglia@univr.it symbol phone-number 045 802 8225

Lai Alessandro

symbol email alessandro.lai@univr.it symbol phone-number 045 802 8574

Messina Sebastiano Maurizio

symbol email sebastianomaurizio.messina@univr.it symbol phone-number 045 802 8052

Minozzo Marco

symbol email marco.minozzo@univr.it symbol phone-number 045 802 8234

Omodei Sale' Riccardo

symbol email riccardo.omodeisale@univr.it symbol phone-number 045 8425355
Foto,  June 1, 2018

Pavesi Filippo

symbol email filippo.pavesi@univr.it symbol phone-number 045 8028237

Pellegrini Letizia

symbol email letizia.pellegrini@univr.it symbol phone-number 045 802 8345

Polin Veronica

symbol email veronica.polin@univr.it symbol phone-number 045 802 8267

Riolfo Gianluca

symbol email gianluca.riolfo@univr.it symbol phone-number 0461/981919

Rossato Chiara

symbol email chiara.rossato@univr.it symbol phone-number 045 802 8620

Rossi Francesco

symbol email francesco.rossi@univr.it symbol phone-number 045 8028067

Rossignoli Cecilia

symbol email cecilia.rossignoli@univr.it symbol phone-number 045 802 8173

Ruggeri Luca

symbol email luca.ruggeri@univr.it

Stacchezzini Riccardo

symbol email riccardo.stacchezzini@univr.it symbol phone-number 0458028186
VaonaAndrea

Vaona Andrea

symbol email andrea.vaona@univr.it symbol phone-number 045 8028537

Veronesi Marcella

symbol email marcella.veronesi@univr.it

Zago Angelo

symbol email angelo.zago@univr.it symbol phone-number 045 802 8414

Zoli Claudio

symbol email claudio.zoli@univr.it symbol phone-number 045 802 8479

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

2° Year  activated in the A.Y. 2013/2014

ModulesCreditsTAFSSD
9
B
IUS/04
9
B
SECS-P/01
9
B
SECS-P/03
9
B
SECS-S/01

3° Year  activated in the A.Y. 2014/2015

ModulesCreditsTAFSSD
6
B
SECS-P/08
Prova finale
3
E
-
activated in the A.Y. 2013/2014
ModulesCreditsTAFSSD
9
B
IUS/04
9
B
SECS-P/01
9
B
SECS-P/03
9
B
SECS-S/01
activated in the A.Y. 2014/2015
ModulesCreditsTAFSSD
6
B
SECS-P/08
Prova finale
3
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S00389

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

The teaching is organized as follows:

lezione 1

Credits

5

Period

primo semestre

Academic staff

Barbara Gaudenzi

Lezione 2

Credits

1

Period

primo semestre

Location

VERONA

Academic staff

Barbara Gaudenzi

Learning outcomes

Course objectives

The Marketing course will analyze and describe marketing as the process for creating, communicating, delivering, and exchanging value for customers, clients, partners, and society.
Marketing will be analyzed from the analytic- strategic-operational perspectives, in order to understand, with the large use of cases and examples, the implementation of marketing process.

Program

Main topics:

- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Developing New Products and Services
- Managing Successful Products and Brands
- Building the Price Foundation
- Managing Marketing Channels and Wholesaling
- Personal Selling and Sales Management
- Integrated Marketing Communications and Direct Marketing
- Advertising, Sales Promotion, and Public Relations
- Implementing Interactive and Multichannel Marketing
- The Strategic Marketing Process and Marketing Plan.

Texts:
Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, William Rudelius, Luca Pellegrini, “Marketing” The McGraw-Hill, 2010 (second edition). Chapters 3, 5, 7, 8, 9, 11, 13 and 21are excluded.

The exam is composed by a written examination and a oral dissertation

Examination Methods

The exam is composed by a written exam and an oral dissertation (mandatory).
During the semester, students can decide to take an intermediate written test (voluntary).
This test adds one bonus to the final grade and can be spent only in the exam's session immediately after the course.
The mandatory exam is equal for all the students.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Type D and Type F activities

Academic year:

Modules not yet included

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.

Graduation

List of thesis proposals

theses proposals Research area
Proposte di tesi triennali Various topics

Student mentoring


Linguistic training CLA


Gestione carriere


Internships


Student login and resources