Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
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primo semestre | Sep 23, 2013 | Jan 10, 2014 |
secondo semestre | Feb 17, 2014 | May 30, 2014 |
Session | From | To |
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Sessione Prove Parziali - Primo Semestre | Nov 11, 2013 | Nov 15, 2013 |
Sessione Invernale Esami | Jan 13, 2014 | Feb 15, 2014 |
Sessione Prove Parziali - Secondo semestre | Apr 14, 2014 | Apr 18, 2014 |
Sessione Estiva esami | Jun 3, 2014 | Jul 12, 2014 |
Sessione Autunnale Esami | Aug 25, 2014 | Sep 10, 2014 |
Session | From | To |
---|---|---|
Sessione di Lauree - Novembre | Nov 7, 2013 | Nov 8, 2013 |
Sessione di Lauree - Aprile - Verona | Apr 9, 2014 | Apr 10, 2014 |
Sessione di Lauree - Settembre | Sep 11, 2014 | Sep 12, 2014 |
Period | From | To |
---|---|---|
Vacanze Natalizie | Dec 23, 2013 | Jan 4, 2014 |
Vacanze Estive | Aug 11, 2014 | Aug 23, 2014 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Academic staff
Borello Giuliana
giuliana.borello@univr.it 045 802 8493Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2014/2015
Modules | Credits | TAF | SSD |
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3° Year activated in the A.Y. 2015/2016
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing (2015/2016)
Teaching code
4S00389
Teacher
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre dal Sep 14, 2015 al Jan 8, 2016.
Learning outcomes
The Marketing course will analyze and describe marketing as the process for creating, communicating, delivering, and exchanging value for customers, clients, partners, and society.
Marketing will be analyzed from the analytic- strategic-operational perspectives, in order to understand, with the large use of cases and examples, the implementation of marketing process.
Program
Main topics:
- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Developing New Products and Services
- Managing Successful Products and Brands
- Building the Price Foundation
- Managing Marketing Channels and Wholesaling
- Personal Selling and Sales Management
- Integrated Marketing Communications and Direct Marketing
- Advertising, Sales Promotion, and Public Relations
- Implementing Interactive and Multichannel Marketing
- The Strategic Marketing Process and Marketing Plan.
Texts:
Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, William Rudelius, Luca Pellegrini, “Marketing” The McGraw-Hill, 2010 (second edition). Chapters 3, 5, 7, 8, 9, 11, 13 and 21are excluded.
The exam is composed by a written examination and a oral dissertation
Examination Methods
The exam is composed by a written exam and an oral dissertation (mandatory).
The written exam consists of a business case, where students provide both practical and theoretical solutions to the specific questions provided.
The oral exam is based on the book and other readings provided on the e-learning platform
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Graduation
List of thesis proposals
theses proposals | Research area |
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Proposte di tesi triennali | Various topics |