Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| primo semestre | Sep 14, 2015 | Jan 8, 2016 |
| secondo semestre triennali | Feb 15, 2016 | Jun 1, 2016 |
| Session | From | To |
|---|---|---|
| appelli sessione invernale | Jan 11, 2016 | Feb 13, 2016 |
| prove intermedie secondo semestre | Apr 11, 2016 | Apr 15, 2016 |
| appelli sessione estiva | Jun 6, 2016 | Jul 9, 2016 |
| Appelli sessione autunnale | Aug 29, 2016 | Sep 16, 2016 |
| prove intermedie primo semestre | Nov 2, 2016 | Nov 6, 2016 |
| Session | From | To |
|---|---|---|
| sessione autunnale | Dec 11, 2015 | Dec 18, 2015 |
| sessione invernale | Apr 6, 2016 | Apr 8, 2016 |
| sessione estiva | Sep 13, 2016 | Sep 14, 2016 |
| Period | From | To |
|---|---|---|
| vacanze natalizie | Dec 23, 2015 | Jan 5, 2016 |
| vacanze pasquali | Mar 25, 2016 | Mar 29, 2016 |
| vacanze estive | Aug 8, 2016 | Aug 27, 2016 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
claudio.baccarani@univr.it
Borello Giuliana
giuliana.borello@univr.it
045 802 8493
simona.gamba@univr.it
neliana.orlandi@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year activated in the A.Y. 2016/2017
| Modules | Credits | TAF | SSD |
|---|
3° Year activated in the A.Y. 2017/2018
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing (2017/2018)
Teaching code
4S00389
Teacher
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Primo Semestre Triennali dal Sep 18, 2017 al Jan 12, 2018.
Learning outcomes
The Marketing course will analyze and describe marketing as the process for creating, communicating, delivering, and exchanging value for customers, clients, partners, supply chain members, and the entire society.
Marketing will be analyzed from the analytic- strategic-operational perspectives, in order to understand, with the large use of cases and examples, the implementation of marketing process. The knowledge about stategic and operational marketing is essential for those students that aim at developing a carrier in private or public organizations, or in consultant companies. At the end of the course students will be able to know the strategic and operative teories and techniques of marketing, applying them to real companies both in private and public sectors.
Program
Main topics:
- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Developing New Products and Services
- Managing Successful Products and Brands
- Building the Price Foundation
- Managing Marketing Channels and Wholesaling
- Personal Selling and Sales Management
- Integrated Marketing Communications and Direct Marketing
- Advertising, Sales Promotion, and Public Relations
- Implementing Interactive and Multichannel Marketing
- The Strategic Marketing Process and Marketing Plan.
Text:
Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, William Rudelius, Luca Pellegrini, “Marketing” The McGraw-Hill, 2010 (second edition). Chapters 3, 5, 7, 8, 9, 11, 13 and 21are excluded.
The course is structured in lessons and practical cases presented by invited companies.
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Kerin R.A., Hartley S.W., Rudelius W. e Pellegrini L. | Marketing (Edizione 3) | McGraw-Hill | 2014 | 9788838668319 |
Examination Methods
The exam is written.
The written exam consists of a business case structured with open questions, where students provide both practical and theoretical solutions to the specific questions provided.
The oral exam could be required by the teacher for those students which passed the exam with a mark that must be confirmed.
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Graduation
List of thesis proposals
| theses proposals | Research area |
|---|---|
| Proposte di tesi triennali | Various topics |
Student mentoring
Linguistic training CLA
Gestione carriere
Internships
The curriculum of the three-year degree courses (CdL) and master's degree courses (CdLM) in the economics area includes an internship as a compulsory training activity. Indeed, the internship is considered an appropriate tool for acquiring professional skills and abilities and for facilitating the choice of a future professional outlet that aligns with one's expectations, aptitudes, and aspirations. The student can acquire further competencies and interpersonal skills through practical experience in a work environment.
