Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| First semester bachelor degree | Sep 16, 2019 | Jan 10, 2020 |
| Second semester bachelor degree | Feb 17, 2020 | Jun 5, 2020 |
| Session | From | To |
|---|---|---|
| First semester intermediate tests | Nov 4, 2019 | Nov 8, 2019 |
| Winter exam session | Jan 13, 2020 | Feb 14, 2020 |
| Second semester intermediate tests | Apr 15, 2020 | Apr 17, 2020 |
| Summer session exam | Jun 8, 2020 | Jul 10, 2020 |
| Autumn Session exams | Aug 24, 2020 | Sep 11, 2020 |
| Session | From | To |
|---|---|---|
| Autumn Session | Dec 2, 2019 | Dec 4, 2019 |
| Winter Session | Apr 7, 2020 | Apr 9, 2020 |
| Summer session | Sep 7, 2020 | Sep 9, 2020 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrolment FAQs
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
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1° Year
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2° Year
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3° Year
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing (2020/2021)
Teaching code
4S00389
Teacher
Coordinatore
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre (lauree) dal Sep 28, 2020 al Dec 23, 2020.
Learning outcomes
The Marketing course will provide students with the theoretical and practical knowledge regarding marketing from several perspectives. Marketing is the function and process for creating, communicating, delivering, and exchanging value for customers, clients, partners, supply chain members, and the entire society.
Students will learn marketing from the analytic- strategic-operational perspectives, in order to understand, with the large use of cases and examples, how marketing can support the identification and management of the customers base, the analysis of the environment, strengths and weaknesses, to finally implement the marketing management processes. The knowledge about strategic and operational marketing is essential for those students that aim at developing a carrier in private or public organizations, or in consultant companies.
At the end of the course, students will be able to propose practical solutions to real problems that firms may face, by utilizing all the strategic and practical marketing approaches.
Program
Main topics:
- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Developing New Products and Services
- Managing Successful Products and Brands
- Building the Price Foundation
- Managing Marketing Channels and Wholesaling
- Personal Selling and Sales Management
- Integrated Marketing Communications and Direct Marketing
- Advertising, Sales Promotion, and Public Relations
- Implementing Interactive and Multichannel Marketing
- The Strategic Marketing Process and Marketing Plan
- Two case studies.
Text (in Italian language):
Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, William Rudelius, Luca Pellegrini, “Marketing” The McGraw-Hill, 2010 (second edition). Chapters 3, 5, 7, 8, 9, 11, 13 and 21are excluded.
The book is also available in a customized version, which contains only the selected chapters:
Gaudenzi Barbara, Marketing, Edizione Create-McGraw Hill, a.a. 2019/2020.
The course is structured in lessons and practical cases presented by invited companies. All the lessons are provided online, and are recorded.
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Kerin R.A., Hartley S.W., Rudelius W. e Pellegrini L. | Marketing (Edizione 3) | McGraw-Hill | 2014 | 9788838668319 |
Examination Methods
The exam is written and will run online, as indicated in the general rules of the academic year 20/21.
The written exam consists of a business case structured with open questions, where students provide both practical and theoretical solutions to the specific questions provided.
The oral exam could be required by the teacher for those students which passed the exam with a mark that must be confirmed.
Bibliography
Type D and Type F activities
Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di crediti formativi mediante attività a scelta (chiamate anche "di tipologia D e F").
Oltre che in insegnamenti previsti nei piani didattici di altri corsi di studio e in certificazioni linguistiche o informatiche secondo quanto specificato nei regolamenti di ciascun corso, tali attività possono consistere anche in iniziative extracurriculari di contenuto vario, quali ad esempio la partecipazione a un seminario o a un ciclo di seminari, la frequenza di laboratori didattici, lo svolgimento di project work, stage aggiuntivo, eccetera.
Come per ogni altra attività a scelta, è necessario che anche queste non costituiscano un duplicato di conoscenze e competenze già acquisite dallo studente.
Quelle elencate in questa pagina sono le iniziative extracurriculari che sono state approvate dal Consiglio della Scuola di Economia e Management e quindi consentono a chi vi partecipa l'acquisizione dei CFU specificati, alle condizioni riportate nelle pagine di dettaglio di ciascuna iniziativa.
Si ricorda in proposito che:
- tutte queste iniziative richiedono, per l'acquisizione dei relativi CFU, il superamento di una prova di verifica delle competenze acquisite, secondo le indicazioni contenute nella sezione "Modalità d'esame" della singola attività;
- lo studente è tenuto a inserire nel proprio piano degli studi l'attività prescelta e a iscriversi all'appello appositamente creato per la verbalizzazione, la cui data viene stabilita dal docente di riferimento e pubblicata nella sezione "Modalità d'esame" della singola attività.
ATTENZIONE: Per essere ammessi a sostenere una qualsiasi attività didattica, inlcuse quelle a scelta, è necessario essere iscritti all'anno di corso in cui essa viene offerta. Si raccomanda, pertanto, ai laureandi delle sessioni di dicembre e aprile di NON svolgere attività extracurriculari del nuovo anno accademico, cui loro non risultano iscritti, essendo tali sessioni di laurea con validità riferita all'anno accademico precedente. Quindi, per attività svolte in un anno accademico cui non si è iscritti, non si potrà dar luogo a riconoscimento di CFU.
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° 3° | Enactus Verona 2020 | D |
Paola Signori
(Coordinatore)
|
| 1° 2° 3° | Parlare in pubblico e economic writing | D |
Martina Menon
(Coordinatore)
|
| 1° 2° 3° | Samsung Innovation Camp | D |
Marco Minozzo
(Coordinatore)
|
| 1° 2° 3° | Simulation and Implementation of Economic Policies | D |
Federico Perali
(Coordinatore)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° 3° | Simulation and Implementation of Economic Policies | D |
Federico Perali
(Coordinatore)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° 3° | Parlare in pubblico e economic writing | D |
Martina Menon
(Coordinatore)
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.
Further services
I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.
Graduation
List of theses and work experience proposals
| theses proposals | Research area |
|---|---|
| Proposte di tesi triennali | Various topics |
