Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Academic year:
Definition of lesson periods
Period From To
First semester Sep 26, 2011 Dec 22, 2011
Second semester Feb 27, 2012 May 25, 2012
Exam sessions
Session From To
Sessione invernale Jan 9, 2012 Feb 24, 2012
Sessione saperi minimi logico-matematici (aprile) Apr 1, 2012 Apr 30, 2012
Sessione estiva May 28, 2012 Jul 6, 2012
Sessione autunnale Aug 27, 2012 Sep 21, 2012
Degree sessions
Session From To
Sessione autunnale Nov 24, 2011 Nov 25, 2012
Sessione invernale Apr 11, 2012 Apr 13, 2012
Sessione estiva Jul 26, 2012 Dec 27, 2012
Period From To
Liberazione Apr 25, 2011 Apr 25, 2011
Festa di Ognissanti Nov 1, 2011 Nov 1, 2011
Immacolata Dec 8, 2011 Dec 8, 2011
Vacanze natalizie Dec 23, 2011 Jan 6, 2012
Vacanze Pasquali Apr 5, 2012 Apr 10, 2012
Festa dei Lavoratori May 1, 2012 May 1, 2012
Festa della Repubblica Jun 2, 2012 Jun 2, 2012
Vacanze estive Aug 8, 2012 Aug 15, 2012
Ricorrenza del Santo Patrono (Vicenza) Sep 8, 2012 Sep 8, 2012

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff


Bombieri Nicola

symbol email symbol phone-number +39 045 802 7094

Bonfanti Angelo

symbol email symbol phone-number 045 802 8292

Brunetti Federico

symbol email symbol phone-number 045 802 8494

Cantele Silvia

symbol email symbol phone-number 045 802 8220 (VR) - 0444 393943 (VI)

Carlotto Ilaria

symbol email symbol phone-number 045 802 8264

Corsi Corrado

symbol email symbol phone-number 045 802 8452 (VR)

De Crescenzo Veronica

symbol email symbol phone-number 045 802 8163

Durastante Paolo

symbol email symbol phone-number 0444962826

Faccincani Lorenzo

symbol email symbol phone-number 045 802 8610

Fiorentini Riccardo

symbol email symbol phone-number 0444 393934 (VI) - 045 802 8335(VR)

Fioroni Tamara

symbol email symbol phone-number 0458028489

Giacomello Bruno

symbol email symbol phone-number 0444 393933 (VI)

Levati Maria Vittoria

symbol email symbol phone-number 045 802 8640
Foto,  October 1, 2010

Lionzo Andrea

symbol email

Mola Lapo

symbol email symbol phone-number 0458028565

Omodei Sale' Riccardo

symbol email symbol phone-number 045 8425355

Ortoleva Maria Grazia

symbol email symbol phone-number 045 802 8052

Pagani Elisa

symbol email

Peluso Eugenio

symbol email symbol phone-number 045 8028104

Peretti Alberto

symbol email symbol phone-number 0444 393936 (VI) 045 802 8238 (VR)

Pertile Paolo

symbol email symbol phone-number 045 802 8438

Pichler Flavio

symbol email symbol phone-number 045 802 8273

Rossignoli Francesca

symbol email symbol phone-number 0444 393941 (Ufficio Vicenza) 0458028261 (Ufficio Verona)

Rutigliano Michele

symbol email symbol phone-number 0458028610

Signori Paola

symbol email symbol phone-number 0444 393942 (VI) 045 802 8492 (VR)

Sommacal Alessandro

symbol email symbol phone-number 045 802 8716

Trabucchi Giuseppe

symbol email

Veronesi Marcella

symbol email symbol phone-number 045 802 8025

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

activated in the A.Y. 2012/2013
activated in the A.Y. 2013/2014
Prova finale

2° Year  activated in the A.Y. 2012/2013


3° Year  activated in the A.Y. 2013/2014

Prova finale
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

S Placements in companies, public or private institutions and professional associations

Teaching code



Paola Signori





Scientific Disciplinary Sector (SSD)



primo semestre dal Sep 23, 2013 al Jan 10, 2014.



Learning outcomes

The Marketing lectures in Vicenza will cover marketing under analytic- strategic-operational perspectives, to understand, with the large use of cases and examples, the implementation of marketing process. They'll be given in Italian, with the support of some slides, video cases and some chapters of the textbook, in English. “Marketing is the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.” This definition shows marketing is far more than simply advertising or personal selling. It stresses the need to deliver genuine benefits in the offerings of goods, services, and ideas marketed to customers. Also, note that the organization doing the marketing, the stakeholders affected (such as customers, employees, suppliers, and shareholders), and society should all benefit.
Marketing affects all individuals, all organizations, all industries, and all countries. This course seeks to teach you marketing concepts, often by having you actually “do marketing”—by putting you in the shoes of a marketing manager facing actual marketing decisions. The textbook also shows marketing's many applications and how it affects our lives. This knowledge should make you a better consumer, enable you to be a more informed citizen, and help you in your career planning.


The programme will cover the following items:
- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Scanning the Marketing Environment
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Managing Successful Products and Brands
- Building the Price Foundation
- Arriving at the Final Price
- Managing Marketing Channels and Wholesaling
- Integrated Marketing Communications and Direct Marketing
- Using Social Media to Connect with Consumers
- The Strategic Marketing Process and Marketing Plan

P.Signori, Marketing, McGraw-Hill, 2013.
The marketing textbook is available as an e-book or hard copy. It contains chapters in Italian and chapters in English.
This handkbook is extracted from “Marketing” by Kerin, Berkowitz, Hartley, Rudelius, Pellegrini, The McGraw-Hill, 2010 (2nd edition - Italian version) integrated with some chapters added from the English version of Marketing, Kerin-Hartley-Rudelius, 11th Edition, McGraw-Hill, 2013.
In case of foreign students, the second handbook can be choosen, in English. Contact the lecturer to check the chapters to study.
There is a website dedicated to students, where online resources are available.

Reference texts
Author Title Publishing house Year ISBN Notes
Signori Paola MARKETING 2013/2014 Ebook McGraw-Hill 2013 9781121928091 Tutto
Signori Paola Marketing (2013/2014) versione cartacea McGraw-Hill 2013 9781121929111 Tutto

Examination Methods

The final exam grade is composed by the mean of the written and oral evaluations (or intermediate exam), plus bonus if earned.

Written exam= 10-15 open questions (in italian or english) on operational marketing
Oral exam= on the entire programme (in italian or english)
Intermediate exam= during the course a multiple choice exam (in english) will be scheduled. A positive score permits to skip the oral exam.
Bonus= other assignements will be offered during the course. The positive evaluation on them provides a bonus considered for the final grade.

Lectures will be given in Italian, with a large use of slides and video cases in English.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Type D and Type F activities

Academic year:

Modules not yet included

Career prospects

Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.


Student mentoring

Linguistic training CLA

Gestione carriere


Student login and resources