Studying at the University of Verona

A.A. 2014/2015

Academic calendar

Il calendario accademico riporta le scadenze, gli adempimenti e i periodi rilevanti per la componente studentesca, personale docente e personale dell'Università. Sono inoltre indicate le festività e le chiusure ufficiali dell'Ateneo.
L’anno accademico inizia il 1° ottobre e termina il 30 settembre dell'anno successivo.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates. .

Definition of lesson periods
Period From To
Primo semestre Sep 15, 2014 Jan 9, 2015
Secondo semestre Feb 19, 2015 May 29, 2015
Exam sessions
Session From To
prove intermedie (primo semestre) Nov 3, 2014 Nov 7, 2014
sessione invernale Jan 12, 2015 Feb 18, 2015
prove intermedie (secondo semestre) Apr 13, 2015 Apr 17, 2015
sessione estiva Jun 4, 2015 Jul 11, 2015
sessione autunnale Aug 24, 2015 Sep 9, 2015
Degree sessions
Session From To
sessione autunnale Dec 12, 2014 Dec 19, 2014
sessione invernale Apr 8, 2015 Apr 10, 2015
sessione estiva Sep 10, 2015 Sep 11, 2015
Holidays
Period From To
festività natalizie Dec 22, 2014 Jan 5, 2015
festività pasquali Apr 3, 2015 Apr 7, 2015
vacanze estive Aug 10, 2015 Aug 22, 2015

Exam calendar

The exam roll calls are centrally administered by the operational unit   Economics Teaching and Student Services Unit
Exam Session Calendar and Roll call enrolment   sistema ESSE3 . If you forget your password to the online services, please contact the technical office in your Faculty or to the service credential recovery .

Exam calendar

Per dubbi o domande Read the answers to the more serious and frequent questions - F.A.Q. Examination enrolment

Academic staff

B C D F G L O P R S T V

Bonfanti Angelo

angelo.bonfanti@univr.it 045 802 8292

Brunetti Federico

federico.brunetti@univr.it 045 802 8494

Cantele Silvia

silvia.cantele@univr.it 045 802 8220 (VR) - 0444 393943 (VI)

Corsi Corrado

corrado.corsi@univr.it 045 802 8452 (VR) 0444/393937 (VI)

Cubico Serena

serena.cubico@univr.it 045 802 8132

De Crescenzo Veronica

veronica.decrescenzo@univr.it 045 802 8163

Faccincani Lorenzo

lorenzo.faccincani@univr.it 045 802 8610

Faccioli Mirko

mirko.faccioli@univr.it +39 045 8028879

Fiorentini Riccardo

riccardo.fiorentini@univr.it 0444 393934 (VI) - 045 802 8335(VR)

Fioroni Tamara

tamara.fioroni@univr.it 0458028489

Giacomello Bruno

bruno.giacomello@univr.it 0444 393933 (VI)

Levati Maria Vittoria

vittoria.levati@univr.it 045 802 8640

Lionzo Andrea

andrea.lionzo@univr.it

Ortoleva Maria Grazia

mariagrazia.ortoleva@univr.it 045 802 8052

Peluso Eugenio

eugenio.peluso@univr.it 045 8028104

Peretti Alberto

alberto.peretti@univr.it 0444 393936 (VI) 045 802 8238 (VR)

Pertile Paolo

paolo.pertile@univr.it 045 802 8438

Pichler Flavio

flavio.pichler@univr.it 045 802 8273

Rossignoli Francesca

francesca.rossignoli@univr.it 0444 393941 (Ufficio Vicenza) 0458028261 (Ufficio Verona)

Rutigliano Michele

michele.rutigliano@univr.it 0458028610

Signori Paola

paola.signori@univr.it 0444 393942 (VI) 045 802 8492 (VR)

Sommacal Alessandro

alessandro.sommacal@univr.it 045 802 8716

Tescaro Mauro

mauro.tescaro@univr.it 045 802 8880

Veronesi Marcella

marcella.veronesi@univr.it 045 802 8025

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

TeachingsCreditsTAFSSD
9
A
(IUS/01)
9
B
(SECS-P/08)
6
C
(IUS/09)
9
A
(SECS-P/01)
9
A
(SECS-S/06)
TeachingsCreditsTAFSSD
9
B
(IUS/04)
9
B
(SECS-P/01)
9
B
(SECS-P/07)
9
B
(SECS-P/07)
9
B
(SECS-P/03)
9
B
(SECS-S/01)
TeachingsCreditsTAFSSD
9
B
(SECS-P/01)
6
B
(SECS-P/08)
6
C
(SECS-P/10)
6
S
(-)
Prova finale
3
E
(-)

1° Anno

TeachingsCreditsTAFSSD
9
A
(IUS/01)
9
B
(SECS-P/08)
6
C
(IUS/09)
9
A
(SECS-P/01)
9
A
(SECS-S/06)

2° Anno

TeachingsCreditsTAFSSD
9
B
(IUS/04)
9
B
(SECS-P/01)
9
B
(SECS-P/07)
9
B
(SECS-P/07)
9
B
(SECS-P/03)
9
B
(SECS-S/01)

3° Anno

TeachingsCreditsTAFSSD
9
B
(SECS-P/01)
6
B
(SECS-P/08)
6
C
(SECS-P/10)
6
S
(-)
Prova finale
3
E
(-)
Teachings Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




SPlacements in companies, public or private institutions and professional associations

Teaching code

4S00389

Coordinatore

Paola Signori

Credits

6

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Language of instruction

Italian

Period

Primo semestre dal Sep 15, 2014 al Jan 9, 2015.

Learning outcomes

The Marketing lectures in Vicenza will cover marketing under analytic- strategic-operational perspectives, to understand, with the large use of cases and examples, the implementation of marketing process. Lessons will be in Italian, with the support of some slides, video cases and some chapters of the textbook, in English. “Marketing is the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.” This definition shows marketing is far more than simply advertising or personal selling. It stresses the need to deliver genuine benefits in the offerings of goods, services, and ideas marketed to customers. Also, note that the organization doing the marketing, the stakeholders affected (such as customers, employees, suppliers, and shareholders), and society should all benefit.
Marketing affects all individuals, all organizations, all industries, and all countries. This course seeks to teach you marketing concepts, often by having you actually “do marketing”—by putting you in the shoes of a marketing manager facing actual marketing decisions. The textbook also shows marketing's many applications and how it affects our lives. This knowledge should make you a better consumer, enable you to be a more informed citizen, and help you in your career planning.

Program

The programme will cover the following items:
- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Scanning the Marketing Environment
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Managing Successful Products and Brands
- Building the Price Foundation
- Arriving at the Final Price
- Managing Marketing Channels and Wholesaling
- Integrated Marketing Communications and Direct Marketing
- Using Social Media to Connect with Consumers
- Pulling it all together: the Strategic Marketing Process

Textbook=
Signori P., Marketing, Custom Publishing McGraw-Hill 2014 - ISBN: 9781308242743 (versione cartacea); 9781308242750 (versione eBook)
The marketing textbook is available as an e-book or hard copy. It contains chapters in Italian and chapters in English.
This handkbook is extracted from Marketing 12th Edition by Kerin, Hartley, Rudelius, 2015, McGraw-Hill + Marketing Terza edizione by Kerin, Hartley, Rudelius, Pellegrini, 2014, McGraw-Hill.

Foreign students could choose the handbook in English only (Marketing, 12th edition, check for selected chapters).
There are some websites dedicated to students, where online resources are available: instructions in elearning.

Examination Methods

The final exam grade is composed by the mean (50%) of two written exams.


Written exam= 10-15 open questions (in italian or english) on operational marketing
Oral exam= on the entire programme (in italian or english)
Intermediate exam (Nov. 2014)= during the course a multiple choice exam (in english) will be scheduled. A positive score permits to skip the oral exam.
Bonus= other assignements will be offered during the course. The positive evaluation on them provides a bonus (1 to 4 points) considered for the final grade.

Lectures will be given in Italian, with a large use of slides and video cases in English.

Tipologia di Attività formativa D e F

Academic year
(Verona) primo semestre (lauree) From 9/28/20 To 12/23/20
years Teachings TAF Teacher
2° 3° Future matters D Alessandro Bucciol (Coordinatore)
2° 3° Future matters D Alessandro Bucciol (Coordinatore)
(Verona) primo semestre (lauree magistrali) From 10/5/20 To 12/23/20
years Teachings TAF Teacher
The fashion lab (1 ECTS) D Maria Caterina Baruffi (Coordinatore)
The fashion lab (2 ECTS) D Maria Caterina Baruffi (Coordinatore)
The fashion lab (3 ECTS) D Maria Caterina Baruffi (Coordinatore)
(Verona) secondo semestre (lauree) From 2/15/21 To 6/1/21
years Teachings TAF Teacher
2° 3° Design and Evaluation of Economic and Social Policies D Federico Perali (Coordinatore)
2° 3° Public debate and scientific writing - 2020/2021 D Martina Menon (Coordinatore)
2° 3° Soft skills coaching days Vicenza (terza edizione) - 2020/2021 D Paola Signori (Coordinatore)
2° 3° Wake up Italia - 2020/2021 D Sergio Noto (Coordinatore)
List of courses with unassigned period
years Teachings TAF Teacher
2° 3° Ciclo di video conferenze: "L’economia del Covid, Verona e l’Italia. Una pandemia che viene da lontano?" - 2020/21 D Sergio Noto (Coordinatore)
2° 3° Ciclo tematico di conferenze (on-line): “Come saremo? Ripensare il mondo dopo il 2020” - 2020/21 D Federico Brunetti (Coordinatore)
2° 3° Communication Lab for press office and PR (in Italian) D Paola Signori (Coordinatore)
2° 3° Marketing plan - 2020/21 D Virginia Vannucci (Coordinatore)
1° 2° 3° Data Analysis Laboratory with R (Vicenza) D Marco Minozzo (Coordinatore)
1° 2° 3° Data Visualization Laboratory D Marco Minozzo (Coordinatore)
1° 2° 3° Python Laboratory D Marco Minozzo (Coordinatore)
1° 2° 3° Data Science Laboratory with SAP D Marco Minozzo (Coordinatore)
1° 2° 3° Advanced Excel Laboratory (Vicenza) D Marco Minozzo (Coordinatore)
1° 2° 3° Excel Laboratory (Vicenza) D Marco Minozzo (Coordinatore)
1° 2° 3° Programming in Matlab D Marco Minozzo (Coordinatore)
1° 2° 3° Programming in SAS D Marco Minozzo (Coordinatore)

Career prospects


Avvisi degli insegnamenti e del corso di studio

Per la comunità studentesca

Se sei già iscritta/o a un corso di studio, puoi consultare tutti gli avvisi relativi al tuo corso di studi nella tua area riservata MyUnivr.
In questo portale potrai visualizzare informazioni, risorse e servizi utili che riguardano la tua carriera universitaria (libretto online, gestione della carriera Esse3, corsi e-learning, email istituzionale, modulistica di segreteria, procedure amministrative, ecc.).
Entra in MyUnivr con le tue credenziali GIA.

Linguistic training CLA


Graduation


Internships


Student mentoring


Further services

I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.