Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| 1st semester | Oct 1, 2009 | Dec 19, 2009 |
| 2nd semester | Feb 22, 2010 | May 22, 2010 |
| Corsi intensivi estivi (sede di Canazei) | Jul 11, 2010 | Aug 7, 2010 |
| Session | From | To |
|---|---|---|
| Sessione invernale | Jan 7, 2010 | Feb 20, 2010 |
| Sessione estiva | May 24, 2010 | Jul 10, 2010 |
| Sessione autunnale | Sep 1, 2010 | Sep 30, 2010 |
| Sessione straordinaria | Dec 1, 2010 | Dec 20, 2010 |
| Period | From | To |
|---|---|---|
| Immacolata concezione | Dec 8, 2009 | Dec 8, 2009 |
| Vacanze Natalizie | Dec 21, 2009 | Jan 6, 2010 |
| Vacanze Pasquali | Apr 2, 2010 | Apr 6, 2010 |
| Festa dei Lavoratori | May 1, 2010 | May 1, 2010 |
| Santo Patrono | May 21, 2010 | May 21, 2010 |
| Festa dellla Repubblica | Jun 2, 2010 | Jun 2, 2010 |
| Vacanze estive | Aug 9, 2010 | Aug 15, 2010 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
carlo.bertolazzi@univr.it
+39 045 802 7094
annamaria.guolo@univr.it
Lassini Ugo
ugo.lassini@univr.it
andrea.lionzo@univr.it
Novello Diego
avv.novello@studionovelloepartners.it
elisa.pagani@univr.it
massimo.tezza@univr.it
giuseppe.trabucchi@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year activated in the A.Y. 2010/2011
| Modules | Credits | TAF | SSD |
|---|
3° Year activated in the A.Y. 2011/2012
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing (2011/2012)
Teaching code
4S00389
Academic staff
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
First semester dal Sep 26, 2011 al Dec 22, 2011.
Learning outcomes
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
The Marketing course will cover marketing under analytic- strategic-operational perspectives, to understand, with the large use of cases and examples, the implementation of marketing process.
Program
The programme will cover the following items:
- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- The Mini-Cases: 5 Companies, 5 Strategies, 5 Transformations
- Six Strategies for Successful Niche Marketing
- Scanning the Marketing Environment
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Developing New Products and Services
- Managing Successful Products and Brands
- Building the Price Foundation
- Arriving at the Final Price
- Managing Marketing Channels and Wholesaling
- Personal Selling and Sales Management
- Integrated Marketing Communications and Direct Marketing
- Advertising, Sales Promotion, and Public Relations
- Implementing Interactive and Multichannel Marketing
- Coca-Cola on Facebook
- The Strategic Marketing Process and Marketing Plan.
Textbook=
P.Signori, Marketing, McGraw-Hill, 2011, ISBN 9781121313347.
The marketing textbook is available as an e-book or hard copy.
This handkbook is extracted from “Marketing” by Kerin, Berkowitz, Hartley, Rudelius, Pellegrini, The McGraw-Hill, 2010 (2nd edition - Italian version) integrated with some articles from Harvard Business Publishing and MIT Sloan Management Review. One chapter has been added from the English version of Marketing, Kerin, McGraw-Hill, 2011.
There is a website dedicated to students (access with personal code), where online resources are available.
Examination Methods
The exam will be constituted by a written and an oral part.
The written part will be related to teorethical questions and to a marketing problem solving case.
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Graduation
Student mentoring
Linguistic training CLA
Gestione carriere
Internships
The curriculum of the three-year degree courses (CdL) and master's degree courses (CdLM) in the economics area includes an internship as a compulsory training activity. Indeed, the internship is considered an appropriate tool for acquiring professional skills and abilities and for facilitating the choice of a future professional outlet that aligns with one's expectations, aptitudes, and aspirations. The student can acquire further competencies and interpersonal skills through practical experience in a work environment.
