Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Academic year:
Definition of lesson periods
Period From To
First semester Oct 4, 2010 Dec 22, 2010
Second semester Feb 21, 2011 May 25, 2011
Exam sessions
Session From To
Winter session Jan 10, 2011 Feb 19, 2011
Summer session May 30, 2011 Jul 9, 2011
Autumn session Aug 29, 2011 Sep 24, 2011
Period From To
All Saints Nov 1, 2010 Nov 1, 2010
National holiday Dec 8, 2010 Dec 8, 2010
Christmas holidays Dec 22, 2010 Jan 6, 2011
Easter holidays Apr 22, 2011 Apr 26, 2011
National holiday Apr 25, 2011 Apr 25, 2011
Labour Day May 1, 2011 May 1, 2011
National holiday Jun 2, 2011 Jun 2, 2011
Summer holidays Aug 8, 2011 Aug 15, 2011

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff


Bombieri Nicola +39 045 802 7094

Brunetti Federico 045 802 8494

Cantele Silvia 045 802 8220 (VR) - 0444 393943 (VI)

Carlotto Ilaria 045 802 8264

Corsi Corrado 045 802 8452 (VR) 0444/393937 (VI)

De Crescenzo Veronica 045 802 8163

Durastante Paolo 0444962826

Duret Paolo 0458028873

Faccincani Lorenzo 045 802 8610

Fiorentini Riccardo 0444 393934 (VI) - 045 802 8335(VR)

Fioroni Tamara 0458028489

Levati Maria Vittoria 045 802 8640

Lionzo Andrea

Mola Lapo 045/8028565

Novello Diego

Omodei Sale' Riccardo 045 802 8855

Peretti Alberto 0444 393936 (VI) 045 802 8238 (VR)

Pertile Paolo 045 802 8438

Pichler Flavio 045 802 8273

Ricciuti Roberto 0458028417

Rossignoli Francesca 0444 393941 (Ufficio Vicenza) 0458028261 (Ufficio Verona)

Rutigliano Michele 0458028610

Signori Paola 0444 393942 (VI) 045 802 8492 (VR)

Sommacal Alessandro 045 802 8716

Trabucchi Giuseppe

Veronesi Marcella 045 802 8025

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

SPlacements in companies, public or private institutions and professional associations

Teaching code



Paola Signori





Scientific Disciplinary Sector (SSD)



primo semestre dal Sep 24, 2012 al Dec 21, 2012.

Learning outcomes

The American Marketing Association represents marketing professionals. Combining its 2004 and 2007 definitions, “marketing is the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.” This definition shows marketing is far more than simply advertising or personal selling. It stresses the need to deliver genuine benefits in the offerings of goods, services, and ideas marketed to customers. Also, note that the organization doing the marketing, the stakeholders affected (such as customers, employees, suppliers, and shareholders), and society should all benefit.

Marketing affects all individuals, all organizations, all industries, and all countries. This course seeks to teach you marketing concepts, often by having you actually “do marketing”—by putting you in the shoes of a marketing manager facing actual marketing decisions. The textbook also shows marketing's many applications and how it affects our lives. This knowledge should make you a better consumer, enable you to be a more informed citizen, and help you in your career planning.

The Marketing lectures in Vicenza will cover marketing under analytic- strategic-operational perspectives, to understand, with the large use of cases and examples, the implementation of marketing process. They'll be given in Italian, with the support of some slides, video cases and a portion of the textbook, in English.


The programme will cover the following items:
- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Scanning the Marketing Environment
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Developing New Products and Services
- Managing Successful Products and Brands
- Building the Price Foundation
- Arriving at the Final Price
- Managing Marketing Channels and Wholesaling
- Personal Selling and Sales Management
- Integrated Marketing Communications and Direct Marketing
- Advertising, Sales Promotion, and Public Relations
- Implementing Interactive and Multichannel Marketing
- Using Social Media to Connect with Consumers
- The Strategic Marketing Process and Marketing Plan.

P.Signori, Marketing, McGraw-Hill, 2012.
The marketing textbook is available as an e-book or hard copy. It contains chapters in Italian and chapters in English.
This handkbook is extracted from “Marketing” by Kerin, Berkowitz, Hartley, Rudelius, Pellegrini, The McGraw-Hill, 2010 (2nd edition - Italian version) integrated with some chapters has been added from the English version of Marketing, Kerin-Hartley-Rudelius, 11th Edition, McGraw-Hill, 2013.
In case of foreign students, the second handbook can be choosen, in English. Contact the lecturer to check the chapters to study.
There is a website dedicated to students (, where online resources are available.

Reference texts
Author Title Publishing house Year ISBN Notes
P.Signori Marketing (versione cartacea) McGraw-Hill 2012 9781121555549 Versione cartacea
P.Signori Marketing (versione ebook) McGraw-Hill 2012 9781121555518 Versione E-book

Examination Methods

The exam will be constituted by a written and an oral part.
The written part will be a number of open questions related to operational marketing (it will be in Italian - or in English if requested). The oral exam will cover the entire program (in Italian or English).
Lectures will be given in Italian, with a large use of slides and video cases in English. During the course, students will be asked to submit some assignments. These assignments will be multiple choice questions in English.

Type D and Type F activities

Academic year:

Modules not yet included

Career prospects

Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.



Student mentoring

Linguistic training CLA

Gestione carriere

Area riservata studenti