Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

A.A. 2016/2017

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Academic year:
Definition of lesson periods
Period From To
primo semestre triennali Sep 19, 2016 Jan 13, 2017
secondo semestre triennali Feb 20, 2017 Jun 1, 2017
Exam sessions
Session From To
Prove intermedie primo semestre Nov 7, 2016 Nov 11, 2016
Appelli esami sessione invernale Jan 16, 2017 Feb 17, 2017
Prove intermedie secondo semestre Apr 10, 2017 Apr 13, 2017
Appelli esami sessione estiva Jun 5, 2017 Jul 7, 2017
Appelli esami sessione autunnale Aug 28, 2017 Sep 15, 2017
Degree sessions
Session From To
Sessione autunnale Nov 30, 2016 Dec 1, 2016
Sessione invernale Apr 5, 2017 Apr 7, 2017
Sessione estiva Sep 11, 2017 Sep 13, 2017
Holidays
Period From To
Vacanze natalizie Dec 23, 2016 Jan 5, 2017
Vacanze pasquali Apr 14, 2017 Apr 18, 2017
Vacanze estive Aug 7, 2017 Aug 25, 2017

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

B C D F L M P R S T Z

Bonfanti Angelo

angelo.bonfanti@univr.it 045 802 8292

Brentari Eugenio

eugenio.brentari@univr.it

Brunetti Federico

federico.brunetti@univr.it 045 802 8494

Cantele Silvia

silvia.cantele@univr.it 045 802 8220 (VR) - 0444 393943 (VI)

Carlotto Ilaria

ilaria.carlotto@univr.it 045 802 8264

Corsi Corrado

corrado.corsi@univr.it 045 802 8452 (VR) 0444/393937 (VI)

Cubico Serena

serena.cubico@univr.it 045 802 8132

De Crescenzo Veronica

veronica.decrescenzo@univr.it 045 802 8163

Faccincani Lorenzo

lorenzo.faccincani@univr.it 045 802 8610

Fiorentini Riccardo

riccardo.fiorentini@univr.it 0444 393934 (VI) - 045 802 8335(VR)

Fioroni Tamara

tamara.fioroni@univr.it 0458028489

Lionzo Andrea

andrea.lionzo@univr.it

Minozzo Marco

marco.minozzo@univr.it 045 802 8234

Peluso Eugenio

eugenio.peluso@univr.it 045 8028104

Peretti Alberto

alberto.peretti@univr.it 0444 393936 (VI) 045 802 8238 (VR)

Pertile Paolo

paolo.pertile@univr.it 045 802 8438

Pichler Flavio

flavio.pichler@univr.it 045 802 8273

Rossignoli Francesca

francesca.rossignoli@univr.it 0444 393941 (Ufficio Vicenza) 0458028261 (Ufficio Verona)

Rutigliano Michele

michele.rutigliano@univr.it 0458028610

Signori Paola

paola.signori@univr.it 0444 393942 (VI) 045 802 8492 (VR)

Sommacal Alessandro

alessandro.sommacal@univr.it 045 802 8716

Tescaro Mauro

mauro.tescaro@univr.it 045 802 8880

Zago Angelo

angelo.zago@univr.it 045 802 8414

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

ModulesCreditsTAFSSD
9
A
(IUS/01)
9
A
(SECS-P/01)
9
B
(SECS-P/08)
6
C
(IUS/09)
9
A
(SECS-S/06)
ModulesCreditsTAFSSD
9
B
(SECS-S/01)
9
B
(IUS/04)
9
B
(SECS-P/01)
9
B
(SECS-P/07)
9
B
(SECS-P/07)
9
B
(SECS-P/03)
ModulesCreditsTAFSSD
6
C
(SECS-P/10)
9
B
(SECS-P/01)
6
B
(SECS-P/08)
6
S
(-)
Prova finale
3
E
(-)

1° Year

ModulesCreditsTAFSSD
9
A
(IUS/01)
9
A
(SECS-P/01)
9
B
(SECS-P/08)
6
C
(IUS/09)
9
A
(SECS-S/06)

2° Year

ModulesCreditsTAFSSD
9
B
(SECS-S/01)
9
B
(IUS/04)
9
B
(SECS-P/01)
9
B
(SECS-P/07)
9
B
(SECS-P/07)
9
B
(SECS-P/03)

3° Year

ModulesCreditsTAFSSD
6
C
(SECS-P/10)
9
B
(SECS-P/01)
6
B
(SECS-P/08)
6
S
(-)
Prova finale
3
E
(-)
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




SPlacements in companies, public or private institutions and professional associations

Teaching code

4S00389

Coordinatore

Paola Signori

Credits

6

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Language

Italian

Period

primo semestre triennali dal Sep 19, 2016 al Jan 13, 2017.

Learning outcomes

The Marketing lectures will cover marketing under analytic-strategic-operational perspectives to understand, with the large use of cases and examples, the implementation of marketing process. Lessons will be given in Italian, with the support of slides, video cases and some textbook chapters in English.
“Marketing is the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.” This definition shows that marketing is far more than simply advertising or personal selling. It stresses the need to deliver genuine benefits in the offerings of goods, services, and ideas marketed to customers. Also, note that the organization doing the marketing, the stakeholders affected (such as customers, employees, suppliers, and shareholders), and society should all benefit.
Marketing affects all individuals, all organizations, all industries, and all countries. This course seeks to teach students marketing concepts, often by having them actually “do marketing”—by putting them in the shoes of a marketing manager facing actual marketing decisions. The textbook also shows marketing's many applications and how it affects our lives. This knowledge should make better consumers, enable to be more informed citizens, and help in career planning.
This Marketing course is supported by McGrawHill Connect platform, with a large number of excercises and tests online. Moreover, an online simulation game in marketing (MhPractice) is used to apply marketing concepts to a virtual case, enabling students to analyze markets, take strategic and operational decisions and measure their results.

Program

The programme will cover the following items:
- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Scanning the Marketing Environment
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Managing Successful Products and Brands
- Building the Price Foundation
- Arriving at the Final Price
- Managing Marketing Channels and Supply Chain
- Integrated Marketing Communications and Direct Marketing
- Using Social Media to Connect with Consumers
- Pulling it all together: the Strategic Marketing Process

Textbook=
The marketing textbook is available as e-book or hard copy. It contains chapters in Italian and chapters in English.
- Signori P., Marketing, Custom Publishing McGraw-Hill Education, 2016, Marketing, Custom Publishing McGraw-Hill Education, 2016_ISBN: 9781308850481 (ebook ISBN: 9781308852126, link:
https://create.mheducation.com/shop/#/catalog/details/?isbn=9781308852126)
This handbook is a collection of chapters from these sources: Marketing 13th Edition by Kerin, Hartley, Rudelius, 2015, McGraw-Hill + Marketing Terza edizione by Kerin, Hartley, Rudelius, Pellegrini, 2014, McGraw-Hill.

Students could also choose the full handbook in English (Marketing, 13th edition, ISBN 1259737977; check programme for selected chapters).
There are websites dedicated to students where online resources are available: instructions in e-learning.

Bibliografia

Reference texts
Author Title Publishing house Year ISBN Notes
Signori P. Marketing Custom Publishing McGraw-Hill Education 2017 9781307071740 Tutto
Signori P. Marketing (E-book) Custom Publishing McGraw-Hill Education 2017 9781308852126 Tutto

Examination Methods

The final exam grade is composed by the mean (50%) of two written exams.

Written exam= 10-15 open questions (in italian or english) on operational marketing (chapters 6-12).
Oral exam= on the entire programme (in italian or english)
Intermediate exam (Nov. 2016) on half program (chapters 1-5)= during the course a multiple choice exam (in english) will be scheduled. A positive score permits to skip the oral exam. The grade of the intermediate exam is weighted 50% on the total grade. Intermediate exam is valid only in the first two exam sessions after the lessons.
Additional projects= other assignements will be offered during the course. A positive evaluation on them provides integrative points (1-4) to add to the final grade. See instructions in e-learning.

Lectures will be given in Italian, with a large use of slides and video cases in English.

Type D and Type F activities

Academic year:
List of courses with unassigned period
years Modules TAF Teacher
Advanced Excel Laboratory (Vicenza) D Marco Minozzo (Coordinatore)
Excel Laboratory (Vicenza) D Marco Minozzo (Coordinatore)

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Gestione carriere


Student mentoring


Graduation


Internships


Linguistic training CLA


Further services

I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.