Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
---|---|---|
Periodo generico | Oct 1, 2023 | May 31, 2024 |
Primo semestre (lauree magistrali) | Oct 2, 2023 | Dec 22, 2023 |
Secondo semestre (lauree magistrali) | Feb 26, 2024 | May 24, 2024 |
Session | From | To |
---|---|---|
Sessione invernale (lauree magistrali) | Jan 8, 2024 | Feb 23, 2024 |
Sessione estiva (lauree magistrali) | May 27, 2024 | Jul 12, 2024 |
Sessione autunnale (lauree magistrali) | Aug 26, 2024 | Sep 20, 2024 |
Session | From | To |
---|---|---|
Sessione autunnale a.a. 2022/2023 | Dec 5, 2023 | Dec 7, 2023 |
Sessione invernale a.a. 2022/2023 | Apr 3, 2024 | Apr 5, 2024 |
Sessione estiva a.a. 2023/2024 | Sep 4, 2024 | Sep 6, 2024 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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2° Year activated in the A.Y. 2024/2025
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Type D and Type F activities
Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di crediti formativi mediante attività a scelta (chiamate anche "di tipologia D e F").
Oltre che in insegnamenti previsti nei piani didattici di altri corsi di studio e in certificazioni linguistiche o informatiche secondo quanto specificato nei regolamenti di ciascun corso, tali attività possono consistere anche in iniziative extracurriculari di contenuto vario, quali ad esempio la partecipazione a un seminario o a un ciclo di seminari, la frequenza di laboratori didattici, lo svolgimento di project work, stage aggiuntivo, eccetera.
Come per ogni altra attività a scelta, è necessario che anche queste non costituiscano un duplicato di conoscenze e competenze già acquisite dallo studente.
Quelle elencate in questa pagina sono le iniziative extracurriculari che sono state approvate dalla Commissione didattica e quindi consentono a chi vi partecipa l'acquisizione dei CFU specificati, alle condizioni riportate nelle pagine di dettaglio di ciascuna iniziativa.
Si ricorda in proposito che:
- tutte queste iniziative richiedono, per l'acquisizione dei relativi CFU, il superamento di una prova di verifica delle competenze acquisite, secondo le indicazioni contenute nella sezione "Modalità d'esame" della singola attività;
- lo studente è tenuto a inserire nel proprio piano degli studi l'attività prescelta e a iscriversi all'appello appositamente creato per la verbalizzazione, la cui data viene stabilita dal docente di riferimento e pubblicata nella sezione "Modalità d'esame" della singola attività.
Scopri i percorsi formativi promossi dal Teaching and learning centre dell'Ateneo, destinati agli studenti iscritti ai corsi di laurea, volti alla promozione delle competenze trasversali: https://talc.univr.it/it/competenze-trasversali
CONTAMINATION LAB
Il Contamination Lab Verona (CLab Verona) è un percorso esperienziale con moduli dedicati all'innovazione e alla cultura d'impresa che offre la possibilità di lavorare in team con studenti e studentesse di tutti i corsi di studio per risolvere sfide lanciate da aziende ed enti. Il percorso permette di ricevere 6 CFU in ambito D o F. Scopri le sfide: https://www.univr.it/clabverona
ATTENZIONE: Per essere ammessi a sostenere una qualsiasi attività didattica, incluse quelle a scelta, è necessario essere iscritti all'anno di corso in cui essa viene offerta. Si raccomanda, pertanto, ai laureandi delle sessioni di dicembre e aprile di NON svolgere attività extracurriculari del nuovo anno accademico, cui loro non risultano iscritti, essendo tali sessioni di laurea con validità riferita all'anno accademico precedente. Quindi, per attività svolte in un anno accademico cui non si è iscritti, non si potrà dar luogo a riconoscimento di CFU.
years | Modules | TAF | Teacher |
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1° 2° | Thematic cycle of conferences on Women's "leadership": data, reflections and experiences | D |
Martina Menon
(Coordinator)
|
1° 2° | Il festival del Futuro - 2023/2024 | D |
Paola Signori
(Coordinator)
|
1° 2° | Educational laboratory on credit securitization | D |
Michele De Mari
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | Data Analysis Laboratory with R (Verona) | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Data Visualization Laboratory | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Python Laboratory | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Data Science Laboratory with SAP | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Advanced Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Laboratory on research methods for business | D |
Cristina Florio
(Coordinator)
|
1° 2° | Laboratory on research methods for business | D |
Cristina Florio
(Coordinator)
|
1° 2° | Plan your future | D |
Paolo Roffia
(Coordinator)
|
1° 2° | Plan your future | D |
Paolo Roffia
(Coordinator)
|
1° 2° | Marketing plan | D |
Fabio Cassia
(Coordinator)
|
1° 2° | Programming in Matlab | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Programming in SAS | D |
Marco Minozzo
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | Introduction to Java programming | D |
Alessandro Gnoatto
(Coordinator)
|
1° 2° | Sustainable business model frameworks as an analysis tool: applications in the agrifood sector | D |
Vincenzo Riso
(Coordinator)
|
1° 2° | Experience 3 Days as a Manager | D |
Nicola Cobelli
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | Digital experiments in economics - 2023/2024 | D |
Claudio Zoli
(Coordinator)
|
1° 2° | The accountant as a business consultant | D |
Riccardo Stacchezzini
(Coordinator)
|
1° 2° | Key markets / business approach & business negotiations - 2023/2024 | D |
Angelo Zago
(Coordinator)
|
1° 2° | Professional communication for economics – 2023/2024 | D |
Claudio Zoli
(Coordinator)
|
1° 2° | Relational soft skills for professional presence | D |
Federico Brunetti
(Coordinator)
|
1° 2° | The why, the what and the how of structural equation modelling | D |
Cristina Florio
(Coordinator)
|
1° 2° | Topics in economics and ethics of artificial intelligence- 2023/2024 | D |
Claudio Zoli
(Coordinator)
|
Marketing communications (2023/2024)
Teaching code
4S003250
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Secondo semestre (lauree magistrali) dal Feb 26, 2024 al May 24, 2024.
Courses Single
Not Authorized
Learning objectives
This Marketing Communications course is focused on theoretical and technical fundamentals of communications for business, aligned with a marketing approach. In particular, students will understand how to analyze markets and competitors in order to create a marketing strategy, and then define the right communication mix and its metrics for the control. New marketing and communication trends will be discussed through case studies. During this course, students will be asked to apply with creativity these tendencies and techniques, in order to create a professional communication plan.
Prerequisites and basic notions
It is suggested to approach this course with marketing basics knowledge.
Program
This marketing and communications course needs a basic knowledge on marketing concepts (analytical, strategical and marketing mix). The program offers theoretical and technical knowledge to help students in preparing professional communication plans. In details, the course will cover the following parts:
- Course introduction, from marketing strategy to marketing communication.
- The communication process and its monitoring (five Ws model and nine control areas). Defining communication goals, aligned to marketing strategies.
- Communication models towards the Integrated Marketing Communication framework , Sustainable and Inclusion marketing
- Planning the campaing (purchasing process analysis, FCB Grid. Kvaerk maps, market segmentation and profilation, marketing mix, determinants of campaign strategy. IMC planning, Planning media strategy - black box, John Christie, Bertier Marc- and disseminating the message. Brand Mapping, cluster mapping, cluster brand map. The budget.)
- Executing (with some cases about ethical and sustainable content) and evaluating the campaign (customer experience and communication mix.)
- Marketing Plan Outline. Building an effective marketing and communication plan. Case studies.
Bibliography
Didactic methods
The teaching methods involve face-to-face lectures, with assignment of quick exercises or cases to be analyzed individually or in small groups, with subsequent plenary discussion. Lectures may be video-recorded, however, it is warned that the classroom interaction part remains poorly usable by distance learners. Moreover, moodle exercises are assigned for some topics. A course Telegram group is also provided for challenges and exercises to be conducted on that platform at a distance. All study materials are available in moodle, which will always be updated throughout the course.
Learning assessment procedures
The exam includes two alternative modes of choice (A or B). In addition, developing an optional project work (C) proposed during class can accrue bonus points.
A. Traditional mode= Compulsory written exam.
- Compulsory in-person written examination to test theoretical knowledge on the entire program (5 open questions and 1 applied exercise - duration 90 minutes), graded in thirtieths. To pass the exam, it is necessary to pass the written test with at least 18/30. Examples of open questions and a mock exam will be discussed during class.
B. Applied mode= mandatory oral, with delivery and discussion of a marketing communications plan.
- Marketing plan: this is a written document of maximum 20 pages (can be developed as group work, maximum 3 members, on the CoReVe case of the Italian Marketing Society). This plan replaces the written test. The plan is to be handed in on moodle and printed for the oral exam. There are no advance evaluations of the plan.
- Mandatory individual oral presentation of the plan for theoretical-technical discussion of the analyses carried out, justifying the strategies, operational decisions and related indicators for measuring effectiveness. It is clarified that the oral is not a descriptive presentation of the decisions made, but a reasoned and motivated interview based on the knowledge gained during the course.
C. Project work for possible bonus points is optional; it consists of writing a communication plan to respond to a business challenge, with precise objectives that will be presented in class and described in moodle. The project work can be done individually or in teams.
Evaluation criteria
A. Evaluation criteria traditional mode=
-five open-ended questions= the correctness of the answers in terms of theoretical and technical competence is evaluated, as well as the ability to discuss the topic in an applied way and propose correct examples. Each answer is worth up to 5 points. Total question section: 25 points.
-Applied exercise= worth 5 points; the exercise will require some attention points to be answered, applied ability and the ability to find suitable solutions to the proposed problem are evaluated. Examples of exam assignments are in moodle and will be presented in the classroom at the end of the course for final exam preparation.
B. Evaluation criteria related to application mode=.
The following evaluation criteria for the marketing plan including oral exposition assess communication, organizational, learning, application, critical, and propositional skills. Specifically:
- communicative ability (layout and structure of the plan content; oral exposition with confidence and mastery of content); organizational ability ( being able to organize with logic and coherence); learning ability (demonstrating acquisition of theoretical and technical knowledge); application ability (explaining the contents of the plan in a reasoned manner, demonstrating the ability to apply theoretical and technical knowledge to real cases/examples); critical ability (knowing how to interpret data and evaluate the limits of the various theories analyzed); propositional ability (the contents of the plan are evaluated in knowing how to suggest new ideas and solutions to the problems highlighted). The grade is individual and awarded in /30mi.
C. Project work contributes to the accrual of bonus points (0 to 3) to be added to the grade of the and is assessed if it meets the assigned delivery specifications; content must demonstrate acquisition of technical skills and application ability in compliance with the course syllabus.
Criteria for the composition of the final grade
The final grade is obtained as follows:
A. Traditional mode - written examination grade (minimum 18/30);
B. Applied mode - integrated grade of the written plan and oral presentation (minimum 18/30);
C. in both modes any bonus points related to project work (0-3) are added to the final grade.
Exam language
Italiano
Sustainable Development Goals - SDGs
This initiative contributes to the achievement of the Sustainable Development Goals of the UN Agenda 2030. More information on sustainabilityCareer prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Linguistic training CLA
Graduation
List of thesis proposals
theses proposals | Research area |
---|---|
Brand identity e corporate brand storytelling | Various topics |
Il futuro del corporate reporting (COVID19) | Various topics |
Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
Sfide e opportunità del contesto digitale | Various topics |
Tesi di Laurea in Economia Comportamentale | Various topics |
Internships
Gestione carriere
Student login and resources
Modalità e sedi di frequenza
La frequenza non è obbligatoria.
Maggiori dettagli in merito all'obbligo di frequenza vengono riportati nel Regolamento del corso di studio disponibile alla voce Regolamenti nel menu Il Corso. Anche se il regolamento non prevede un obbligo specifico, verifica le indicazioni previste dal singolo docente per ciascun insegnamento o per eventuali laboratori e/o tirocinio.
È consentita l'iscrizione a tempo parziale. Per saperne di più consulta la pagina Possibilità di iscrizione Part time.
Le sedi di svolgimento delle lezioni e degli esami sono le seguenti