Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
---|---|---|
Primo Semestre Magistrali | Oct 2, 2017 | Dec 22, 2017 |
Secondo Semestre Magistrali | Feb 26, 2018 | May 25, 2018 |
Session | From | To |
---|---|---|
Esami sessione invernale Magistrali | Jan 8, 2018 | Feb 23, 2018 |
Esami sessione estiva Magistrali | May 28, 2018 | Jul 6, 2018 |
Esami sessione autunnale 2018 | Aug 27, 2018 | Sep 14, 2018 |
Session | From | To |
---|---|---|
Lauree sessione autunnale (validità a.a. 2016/17) | Nov 27, 2017 | Nov 28, 2017 |
Lauree sessione invernale (validità a.a. 2016/17) | Apr 4, 2018 | Apr 6, 2018 |
Lauree sessione estiva (validità a.a. 2017/18) | Sep 10, 2018 | Sep 11, 2018 |
Period | From | To |
---|---|---|
All Saints Day | Nov 1, 2017 | Nov 1, 2017 |
Festa Immacolata Concezione | Dec 8, 2017 | Dec 8, 2017 |
attività sospese (Natale) | Dec 23, 2017 | Jan 7, 2018 |
Easter break | Mar 30, 2018 | Apr 3, 2018 |
Liberation Day | Apr 25, 2018 | Apr 25, 2018 |
attività sospese (Festa dei lavoratori) | Apr 30, 2018 | Apr 30, 2018 |
Labour Day | May 1, 2018 | May 1, 2018 |
Festa Patronale | May 21, 2018 | May 21, 2018 |
attività sospese estive | Aug 6, 2018 | Aug 24, 2018 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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2° Year activated in the A.Y. 2018/2019
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Food and wine marketing (2018/2019)
Teaching code
4S003248
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
Period
secondo semestre lauree magistrali dal Feb 25, 2019 al May 31, 2019.
Learning outcomes
The course aims to study contexts, specificities and analytical approaches in which agro-food businesses develop marketing and communication strategies. The course aims also to analyse the main dimensions of food and wine marketing. In particular, it intends to deep some focal topics, such as product differentiation, perception of food quality, consumer behavior, typicality, and individual and collective branding.
At the end of the course, the student will be able to understand the specific dimensions of food and wine marketing and the main strategic levers to promote typical food and wine products, also in the context of territorial and destination marketing strategies.
Program
The agro-food system and the specificities of food marketing
The market context of agro-food products
Analysis of the food consumer
Food choice
Brand strategies, corporate and collective brands
Food and wine packaging and labelling
Product attribute and price strategies
Communication in the agro-food system
Distribution channels and vertical integration
The role of cooperatives in the agro-food system
Territorial marketing and role of agro-food firms
Food and wine supply and destination branding
For attending students: The material for study consists of presentations, lecture notes, teaching material and references delivered during the course and through the e-learning platform.
For non-attending students: Refer to the two reference books indicated here below.
Author | Title | Publishing house | Year | ISBN | Notes |
---|---|---|---|---|---|
Cavicchi Alessio, Santini Cristina | Case Studies in the Traditional Food Sector (Edizione 1) | Wooodhead Publishing | 2018 | 9780081010075 | |
Capitello R., Charters S., Menival D., Yuan J.J. | The Wine Value Chain in China (Edizione 1) | Elsevier | 2017 | 9780081007549 |
Examination Methods
Learning will be assessed through an oral exam. The exam will consist of three questions through which a discussion will be developed with the purpose to verify depth and breadth of knowledge, language skills, ability to critical analyisis and ability to link the different topics proposed by the course.
The exam potentially concerns all the topics included in the course programme. The final assessment is expressed on a 30-point scale.
Type D and Type F activities
years | Modules | TAF | Teacher | |
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1° | An Introduction to the History of Economics and Business Economics | D |
Sergio Noto
(Coordinator)
|
|
1° 2° | Laboratorio di metodologia della ricerca: data analysis mediante excel per le decisioni aziendali | D |
Giorgio Mion
(Coordinator)
|
|
1° 2° | Methodological research lab: Natural Experiments for the social science | D |
Alessandro Zardini
(Coordinator)
|
|
1° 2° | Research methodology laboratory: focus groups: design and application | D |
Angelo Bonfanti
(Coordinator)
|
|
1° 2° | Advanced Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
|
1° 2° | Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.
Linguistic training CLA
Graduation
List of theses and work experience proposals
theses proposals | Research area |
---|---|
Brand identity e corporate brand storytelling | Various topics |
Il futuro del corporate reporting (COVID19) | Various topics |
Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
Sfide e opportunità del contesto digitale | Various topics |
Tesi di Laurea in Economia Comportamentale | Various topics |