Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
IUS/04
6
B
SECS-P/01
9
B
SECS-P/08
9
B
SECS-S/03
6
B
SECS-P/12
6
F
-

2° Year   activated in the A.Y. 2022/2023

ModulesCreditsTAFSSD
9
C
AGR/01
9
C
AGR/01
9
B
SECS-P/08
9
B
SECS-P/13
6
B
SECS-P/12
15
E
-
activated in the A.Y. 2022/2023
ModulesCreditsTAFSSD
9
C
AGR/01
9
C
AGR/01
9
B
SECS-P/08
9
B
SECS-P/13
6
B
SECS-P/12
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
9
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Marketing communications  (It will be activated in the A.Y. 2021/2022)

Teaching code

4S003250

Credits

9

Scientific Disciplinary Sector (SSD)

SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE

Learning outcomes

This Marketing Communications course is focused on theoretical and technical fundamentals of communications for business, aligned with a marketing approach. In particular, students will understand how to analyze markets and competitors in order to create a marketing strategy, and then define the right communication mix and its metrics for the control. New marketing and communication trends will be discussed through case studies. During this course, students will be asked to apply with creativity these tendencies and techniques, in order to create a professional communication plan.