Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2022/2023
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Behavioral economics (It will be activated in the A.Y. 2021/2022)
Teaching code
4S02512
Credits
6
Scientific Disciplinary Sector (SSD)
SECS-P/01 - ECONOMIA POLITICA
Learning outcomes
The major goal of this course is to provide students with a better and more rigorous understanding of a number of economic and social phenomena that characterize contemporary advanced economic systems. Several important issues (including consumers' and investors' bounded rationality as well as the so called "happiness paradoxes") can be fruitfully analyzed through the lens of the major theoretical constructs and empirical findings (including experimental evidence) obtained in the last years within the framework of behavioural economics. These topics will be addressed through lectures as well as various forms of interactive teaching managed through the E-learning platform.
Educational offer 2024/2025
You can see the information sheet of this course delivered in a past academic year by clicking on one of the links below: