Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
IUS/04
6
B
SECS-P/01
6
B
SECS-S/03
6
B
SECS-P/12
9
B
SECS-P/08
6
F
-

2° Year   activated in the A.Y. 2014/2015

ModulesCreditsTAFSSD
9
C
AGR/01
9
C
AGR/01
9
B
SECS-P/08
9
B
SECS-P/13
9
B
SECS-P/12
15
E
-
activated in the A.Y. 2014/2015
ModulesCreditsTAFSSD
9
C
AGR/01
9
C
AGR/01
9
B
SECS-P/08
9
B
SECS-P/13
9
B
SECS-P/12
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
9
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Place marketing (2014/2015)

Teaching code

4S02518

Credits

9

Coordinator

Claudio Baccarani

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Seminars 0

The teaching is organized as follows:

lezione 1

Credits

7

Period

primo semestre

Academic staff

Claudio Baccarani

lezione 2

Credits

2

Period

primo semestre

Academic staff

Daniela Cavallo

Learning outcomes

The course aims to analyze the ways to support the competitiveness of a local area, defined as the ability to attract businesses and people in connection with the exploitation of geographical and human resources located in that area.

Program

The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.

Examination Methods

1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Teaching materials e documents