Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026
Academic year:
primo semestre (lauree) From 9/28/20 To 12/23/20
years Modules TAF Teacher
1° 2° Future matters D Alessandro Bucciol (Coordinator)
1° 2° Future matters D Alessandro Bucciol (Coordinator)
primo semestre (lauree magistrali) From 10/5/20 To 12/23/20
years Modules TAF Teacher
1° 2° The fashion lab (1 ECTS) D Maria Caterina Baruffi (Coordinator)
1° 2° The fashion lab (2 ECTS) D Maria Caterina Baruffi (Coordinator)
1° 2° The fashion lab (3 ECTS) D Maria Caterina Baruffi (Coordinator)
secondo semestre (lauree) From 2/15/21 To 6/1/21
years Modules TAF Teacher
Wake up Italia - 2020/2021 D Sergio Noto (Coordinator)
1° 2° Design and Evaluation of Economic and Social Policies D Federico Perali (Coordinator)
1° 2° Public debate and scientific writing - 2020/2021 D Martina Menon (Coordinator)
secondo semestre (lauree magistrali) From 3/1/21 To 6/1/21
years Modules TAF Teacher
Conoscere e usare i tool del marketing digitale: Google Ads 2021 - 2020/2021 D Federico Brunetti (Coordinator)
List of courses with unassigned period
years Modules TAF Teacher
Marketing Zero - Ivan Russo (Coordinator)
1° 2° Ciclo di video conferenze: "L’economia del Covid, Verona e l’Italia. Una pandemia che viene da lontano?" - 2020/21 D Sergio Noto (Coordinator)
1° 2° Ciclo tematico di conferenze (on-line): “Come saremo? Ripensare il mondo dopo il 2020” - 2020/21 D Federico Brunetti (Coordinator)
1° 2° Integrated Financial Planning - 2020/21 D Riccardo Stacchezzini (Coordinator)
1° 2° Data Analysis Laboratory with R (Verona) D Marco Minozzo (Coordinator)
1° 2° Data Visualization Laboratory D Marco Minozzo (Coordinator)
1° 2° Python Laboratory D Marco Minozzo (Coordinator)
1° 2° Data Science Laboratory with SAP D Marco Minozzo (Coordinator)
1° 2° Advanced Excel Laboratory (Verona) D Marco Minozzo (Coordinator)
1° 2° Marketing plan - 2020/21 D Virginia Vannucci (Coordinator)
1° 2° Programming in Matlab D Marco Minozzo (Coordinator)
1° 2° Programming in SAS D Marco Minozzo (Coordinator)
1° 2° 3° Excel Laboratory (Verona) D Marco Minozzo (Coordinator)

Teaching code

4S01871

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/07 - BUSINESS ADMINISTRATION AND ACCOUNTING STUDIES

Period

secondo semestre (lauree magistrali) dal Mar 1, 2021 al Jun 1, 2021.

Learning outcomes

The course aims at developing the students' capability to interpret company's performances as disclosed within the financial report and other external corporate reports. Particular attention is devoted to the financial report. In order to consider the increasing accountability requests that modern companies should address toward various stakeholders, the course also presents the corporate goverance report, the sustainability report and the integrated report.

Program

1. Financial reporting
- The informativeness of the financial report
- The most relevant financial ratios
- The consolidated financial statement

2. Sustainability and Integrated reporting
- Social accounting: an introduction
- Sustainability reporting
- Integrated reporting

3. Stakeholder reporting and corporate governance
- The making of corporate reporting
- The foundamental aspect of the corporate governance
- The informativeness of the corporate governance report
- The governance of corporate reporting

4. Critical assessment of corporate reporting
- The quality of corporate reporting
- Impression management strategies in corporate reports

Reference texts
Author Title Publishing house Year ISBN Notes
R. Stacchezzini, C. Florio Bilancio d’impresa. Esercizi svolti Egea 2018
F. Manes Rossi, R. Levy Orelli, C. Del Sordo Integrated reporting e valore aziendale Franco Angeli 2018 9788891762702

Examination Methods

The final exam consists in an individual written test.

Teaching and exam methods will be detailed as soon as possible, according context and the related rules.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE