Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Type D and Type F activities
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026SOFT SKILLS
Find out more about the Soft Skills courses for Univr students provided by the University's Teaching and Learning Centre: https://talc.univr.it/it/competenze-trasversali
CONTAMINATION LAB
The Contamination Lab Verona (CLab Verona) is an experiential course with modules on innovation and enterprise culture that offers the opportunity to work in teams with students from all areas to solve challenges set by companies and organisations.
Upon completion of a CLab, students will be entitled to receive 6 CFU (D- or F-type credits).
Find out more: https://www.univr.it/clabverona
PLEASE NOTE: In order to be admitted to any teaching activities, including those of your choice, you must be enrolled in the academic year in which the activities in question are offered. Students who are about to graduate in the December and April sessions are therefore advised NOT to undertake extracurricular activities in the new academic year in which they are not enrolled, as these graduation sessions are valid for students enrolled in the previous academic year. Therefore, students who undertake an activity in an academic year in which they are not enrolled will not be granted CFU credits.
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Ciclo tematico di conferenze: “Conflitti. Riconoscere, prevenire, gestire” - 2022/2023 | D |
Riccardo Stacchezzini
(Coordinator)
|
| 1° 2° | Securitisation transactions - Focus on securitisations of OF NPL / NPE /UTP | D |
Michele De Mari
(Coordinator)
|
| 1° 2° | The Fashion Lab - 2022/23 | D |
Caterina Fratea
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Economic Thinking and Thesis Writing | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Analysis Laboratory with R (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Visualization Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Python Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Science Laboratory with SAP | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Advanced Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Laboratory on research methods for business | D |
Cristina Florio
(Coordinator)
|
| 1° 2° | Laboratory on research methods for business | D |
Cristina Florio
(Coordinator)
|
| 1° 2° | Piano di marketing 2022/23 | D |
Fabio Cassia
(Coordinator)
|
| 1° 2° | Programming in Mathlab | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Programming in SAS | D |
Marco Minozzo
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Business & predictive analytics for International Firms (with Excel Applications) - 2022/23 | D |
Angelo Zago
(Coordinator)
|
| 1° 2° | Soft skills training for economics - 2022/23 | D |
Claudio Zoli
(Coordinator)
|
| 1° 2° | Topics in applied economics and finance - 2022/23 | D |
Claudio Zoli
(Coordinator)
|
| 1° 2° | Experience 3 Days as a Manager | D |
Riccardo Stacchezzini
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | The Chartered Accountant as a business consultant | D |
Riccardo Stacchezzini
(Coordinator)
|
| 1° 2° | Integrated Financial Planning 2022/2023 | D |
Riccardo Stacchezzini
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Project "B-EDUCATION: ideas that count" - 1 cfu | D |
Roberto Bottiglia
(Coordinator)
|
| 1° 2° | Project "B-EDUCATION: ideas that count" - 2 cfu | D |
Roberto Bottiglia
(Coordinator)
|
Food and wine marketing (2022/2023)
Teaching code
4S003248
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
Period
Secondo semestre (lauree magistrali) dal Feb 20, 2023 al May 19, 2023.
Location
VERONA
Learning objectives
The course aims to study contexts, specificities and analytical approaches in which agro-food businesses develop marketing and communication strategies. The course aims also to analyse the main dimensions of food and wine marketing. In particular, it intends to deep some focal topics, such as product differentiation, perception of food quality, consumer behaviour, typicality, and individual and collective branding. At the end of the course, the student will be able to understand the main strategic levers to promote food and wine products, especially in the context of typical production, and territorial and destination marketing.
Prerequisites and basic notions
No prior knowledge is required.
Program
The agro-food system and the specificities of food marketing
The market context of agro-food products
Trends in the food and wine system
Analysis of the food consumer
Food choice and food quality perception
Brand strategies, corporate and collective brands
Food and wine packaging and labelling
Food labels
Traditional and typical wine and food productions
Terroir marketing
Communication in the agro-food system
Territorial marketing and role of agro-food firms
Food and wine supply and destination branding
Didactic methods
Lectures include lecturer's presentations combining the theoretical insights with the analysis of case studies and practical applications to be carried out individually and in team work. Seminars are planned with experts and professionals in the sector.
Learning assessment procedures
Learning will be assessed through an oral exam.
Evaluation criteria
The exam will consist of three questions through which a discussion will be developed with the purpose to verify depth and breadth of knowledge, language skills, ability to critical analyisis and ability to link the different topics proposed by the course.
Criteria for the composition of the final grade
The exam potentially concerns all the topics included in the course programme. The three discussion questions will have th same weight in the composition of the final mark. The final assessment is expressed on a 30-point scale.
Exam language
italiano
