Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Type D and Type F activities
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026Digital Business & Web Marketing (2018/2019)
Teaching code
4S006065
Academic staff
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre lauree magistrali dal Oct 1, 2018 al Dec 21, 2018.
Learning outcomes
The course aims first at introducing students to the topic of digital transformation in general terms, and then considering more in detail to the marketing implications of the Internet.
Program
Digital Revolution and Digital Transformation
Online business models
The digital customer
Web for consumer insights and market research
Web for selling products
Web for corporate communication
Web for customer engagement
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| A. Mandelli, A. Arbore | Marketing digitale | Egea | 2015 | Per frequentanti e non frequentanti | |
| T. Tuten, M. Solomon | Social Media Marketing. Post-consumo, innovazione collaborativa e valore condiviso | Pearson | 2014 | Solo per gli studenti non frequentanti |
Examination Methods
The eaxm will be passed after an oral colloqium.
