Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
Periodo generico Oct 1, 2023 May 31, 2024
Primo semestre (lauree magistrali) Oct 2, 2023 Dec 22, 2023
Secondo semestre (lauree magistrali) Feb 26, 2024 May 24, 2024
Exam sessions
Session From To
Sessione invernale (lauree magistrali) Jan 8, 2024 Feb 23, 2024
Sessione estiva (lauree magistrali) May 27, 2024 Jul 12, 2024
Sessione autunnale (lauree magistrali) Aug 26, 2024 Sep 20, 2024
Degree sessions
Session From To
Sessione autunnale a.a. 2022/2023 Dec 5, 2023 Dec 7, 2023
Sessione invernale a.a. 2022/2023 Apr 3, 2024 Apr 5, 2024
Sessione estiva a.a. 2023/2024 Sep 4, 2024 Sep 6, 2024

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrollment FAQs

Academic staff

B C D F G M P R S V Z

Bazzani Francesca

symbol email francesca.bazzani@univr.it

Blasi Silvia

symbol email silvia.blasi@univr.it symbol phone-number 045 8028218

Brunetti Federico

symbol email federico.brunetti@univr.it symbol phone-number 045 802 8494

Capitello Roberta

symbol email roberta.capitello@univr.it symbol phone-number 045 802 8488

Cassia Fabio

symbol email fabio.cassia@univr.it symbol phone-number 0458028689

Cavallo Daniela

symbol email daniela.cavallo@univr.it

Cobelli Nicola

symbol email nicola.cobelli@univr.it symbol phone-number 0458028295

Confente Ilenia

symbol email ilenia.confente@univr.it symbol phone-number 045 802 8174

D'Alberto Riccardo

symbol email riccardo.dalberto@univr.it symbol phone-number 045 8028248

Dalla Chiara Elena

symbol email elena.dallachiara@univr.it symbol phone-number 045 8028047

Dalla Rosa Elisa

symbol email elisa.dallarosa@univr.it

Florio Cristina

symbol email cristina.florio@univr.it symbol phone-number 045 802 8296

Gaeta Davide Nicola Vincenzo

symbol email davide.gaeta@univr.it symbol phone-number 045 683 5632

Genovese Anna

symbol email anna.genovese@univr.it symbol phone-number 0458028233

Giaretta Elena

symbol email elena.giaretta@univr.it symbol phone-number 045 802 8051

Goldoni Giovanni

symbol email giovanni.goldoni@univr.it symbol phone-number +390458028792

Marsilio Claudio

symbol email claudio.marsilio@univr.it symbol phone-number 045 8028641

Melchiori Massimo

symbol email massimo.melchiori@univr.it

Minozzo Marco

symbol email marco.minozzo@univr.it symbol phone-number 045 802 8234

Mion Giorgio

symbol email giorgio.mion@univr.it symbol phone-number 045.802 8172

Mola Lapo

symbol email lapo.mola@univr.it symbol phone-number 0458028565

Mori Luca

symbol email luca.mori@univr.it symbol phone-number 045 802 8388

Prataviera Lorenzo Bruno

symbol email lorenzobruno.prataviera@univr.it symbol phone-number 045/8028512

Ricci Elena Claire

symbol email elenaclaire.ricci@univr.it symbol phone-number 045 8028422

Riso Vincenzo

symbol email vincenzo.riso@univr.it symbol phone-number 045 8028766

Roffia Paolo

symbol email paolo.roffia@univr.it symbol phone-number 045 802 8012

Russo Ivan

symbol email ivan.russo@univr.it symbol phone-number 045 802 8161 (VR)

Sartore Alessio

symbol email alessio.sartore@univr.it

Signori Paola

symbol email paola.signori@univr.it symbol phone-number 0458028492

Stacchezzini Riccardo

symbol email riccardo.stacchezzini@univr.it symbol phone-number 0458028186

Vigolo Vania

symbol email vania.vigolo@univr.it symbol phone-number 045 802 8624

Zarri Luca

symbol email luca.zarri@univr.it symbol phone-number 045 802 8101

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
Stage
6
F
-

2° Year   activated in the A.Y. 2024/2025

ModulesCreditsTAFSSD
Final exam
15
E
-
activated in the A.Y. 2024/2025
ModulesCreditsTAFSSD
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Type D and Type F activities

Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di crediti formativi mediante attività a scelta (chiamate anche "di tipologia D e F").

Oltre che in insegnamenti previsti nei piani didattici di altri corsi di studio e in certificazioni linguistiche o informatiche secondo quanto specificato nei regolamenti di ciascun corso, tali attività possono consistere anche in iniziative extracurriculari di contenuto vario, quali ad esempio la partecipazione a un seminario o a un ciclo di seminari, la frequenza di laboratori didattici, lo svolgimento di project work, stage aggiuntivo, eccetera.

Come per ogni altra attività a scelta, è necessario che anche queste non costituiscano un duplicato di conoscenze e competenze già acquisite dallo studente.

Quelle elencate in questa pagina sono le iniziative extracurriculari che sono state approvate dalla Commissione didattica e quindi consentono a chi vi partecipa l'acquisizione dei CFU specificati, alle condizioni riportate nelle pagine di dettaglio di ciascuna iniziativa.

Si ricorda in proposito che:
- tutte queste iniziative richiedono, per l'acquisizione dei relativi CFU, il superamento di una prova di verifica delle competenze acquisite, secondo le indicazioni contenute nella sezione "Modalità d'esame" della singola attività;
- lo studente è tenuto a inserire nel proprio piano degli studi l'attività prescelta e a iscriversi all'appello appositamente creato per la verbalizzazione, la cui data viene stabilita dal docente di riferimento e pubblicata nella sezione "Modalità d'esame" della singola attività.
 

COMPETENZE TRASVERSALI

 

Scopri i percorsi formativi promossi dal  Teaching and learning centre dell'Ateneo, destinati agli studenti iscritti ai corsi di laurea, volti alla promozione delle competenze trasversali: https://talc.univr.it/it/competenze-trasversali

 

CONTAMINATION LAB

Il Contamination Lab Verona (CLab Verona) è un percorso esperienziale con moduli dedicati all'innovazione e alla cultura d'impresa che offre la possibilità di lavorare in team con studenti e studentesse di tutti i corsi di studio per risolvere sfide lanciate da aziende ed enti. Il percorso permette di ricevere 6 CFU in ambito D o F. Scopri le sfide: https://www.univr.it/clabverona

 

ATTENZIONE: Per essere ammessi a sostenere una qualsiasi attività didattica, incluse quelle a scelta, è necessario essere iscritti all'anno di corso in cui essa viene offerta. Si raccomanda, pertanto, ai laureandi delle sessioni di dicembre e aprile di NON svolgere attività extracurriculari del nuovo anno accademico, cui loro non risultano iscritti, essendo tali sessioni di laurea con validità riferita all'anno accademico precedente. Quindi, per attività svolte in un anno accademico cui non si è iscritti, non si potrà dar luogo a riconoscimento di CFU.

Primo semestre (lauree) From 9/25/23 To 1/19/24
years Modules TAF Teacher
1° 2° Thematic cycle of conferences on Women's "leadership": data, reflections and experiences D Martina Menon (Coordinator)
1° 2° Il festival del Futuro - 2023/2024 D Paola Signori (Coordinator)
1° 2° Educational laboratory on credit securitization D Michele De Mari (Coordinator)
Periodo generico From 10/1/23 To 5/31/24
years Modules TAF Teacher
1° 2° Data Analysis Laboratory with R (Verona) D Marco Minozzo (Coordinator)
1° 2° Data Visualization Laboratory D Marco Minozzo (Coordinator)
1° 2° Python Laboratory D Marco Minozzo (Coordinator)
1° 2° Data Science Laboratory with SAP D Marco Minozzo (Coordinator)
1° 2° Advanced Excel Laboratory (Verona) D Marco Minozzo (Coordinator)
1° 2° Excel Laboratory (Verona) D Marco Minozzo (Coordinator)
1° 2° Laboratory on research methods for business D Cristina Florio (Coordinator)
1° 2° Laboratory on research methods for business D Cristina Florio (Coordinator)
1° 2° Plan your future D Paolo Roffia (Coordinator)
1° 2° Plan your future D Paolo Roffia (Coordinator)
1° 2° Marketing plan D Fabio Cassia (Coordinator)
1° 2° Programming in Matlab D Marco Minozzo (Coordinator)
1° 2° Programming in SAS D Marco Minozzo (Coordinator)
Primo semestre (lauree magistrali) From 10/2/23 To 12/22/23
years Modules TAF Teacher
1° 2° Introduction to Java programming D Alessandro Gnoatto (Coordinator)
1° 2° Sustainable business model frameworks as an analysis tool: applications in the agrifood sector D Vincenzo Riso (Coordinator)
1° 2° Experience 3 Days as a Manager D Nicola Cobelli (Coordinator)
Secondo semestre (lauree magistrali) From 2/26/24 To 5/24/24
years Modules TAF Teacher
1° 2° Digital experiments in economics - 2023/2024 D Claudio Zoli (Coordinator)
1° 2° The accountant as a business consultant D Riccardo Stacchezzini (Coordinator)
1° 2° Key markets / business approach & business negotiations - 2023/2024 D Angelo Zago (Coordinator)
1° 2° Professional communication for economics – 2023/2024 D Claudio Zoli (Coordinator)
1° 2° Relational soft skills for professional presence D Federico Brunetti (Coordinator)
1° 2° The why, the what and the how of structural equation modelling D Cristina Florio (Coordinator)
1° 2° Topics in economics and ethics of artificial intelligence- 2023/2024 D Claudio Zoli (Coordinator)

Teaching code

4S010485

Coordinator

Paola Signori

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

Primo semestre LM dal Sep 30, 2024 al Dec 23, 2024.

Courses Single

Not Authorized

Learning objectives

The aim is to enable student to have the specific competencies and skills at both strategic and operational level in the field of digital marketing and social media marketing. Finally, the student will be able to understand how the digital environment works and how to plan and manage a brand/company activities across the online and the offline environments. Within the course, a project work will be realized to develop a digital marketing project. Such project work will allow students to implement the tools learnt during the course and to strenghten their relational and communication skills, improving the interaction with other students in order to face and manage together complex case studies.

Prerequisites and basic notions

There are no propaedeuticities, but it is recommended to take this course only after passing the first-year exams. Since this is an advanced course, it is suggested that some gaps related to:
- Knowledge of the fundamentals of Marketing
- Knowledge of economics and business management principles
- Familiarity with basic software
- Basic communication and copywriting skills

Program

The course is structured into two main sections. The first section, called 'digital', aims to introduce the digital environment, with a specific focus on marketing strategies in the digital realm, the implementation of digital strategy, and the measurement of their performance. The second section, dedicated to 'social media', explores using social media platforms to directly interact with customers, foster one-to-one relationships, and present strategies for executing social media marketing campaigns.
The course adopts a predominantly practical approach, aiming to equip students with the necessary skills to use the key digital tools available to marketing and social media managers. During the classes, experts from the digital industry will be invited, and field trips to local companies will be organised to allow students to observe the work of industry professionals directly. By the end of the course, students will be able to design, implement, and evaluate a digital marketing campaign from an omnichannel perspective.
Programme=
- Digital Business: analysis of the online marketplace in the micro and macro environment
- Strategic development in digital business: digital strategy, digital branding, data-driven relationship
- Development of digital customer experience
- Planning and executing a digital marketing campaign
- Evaluation and performance of digital channels
Social Media Marketing
- Environment, consumers, network structure
- Social media strategies and tactical planning for social media marketing
- The four areas of social media: community, publishing, entertainment, commerce
- Creating a social media marketing plan

Bibliography

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

The teaching methods include lectures that will be recorded and made available on the Moodle platform. Students can use these recordings to consolidate key concepts, review the explanations provided by the instructor, and receive feedback on the work conducted in class. Additionally, guest speakers from the digital industry will be invited to share their professional experiences and engage in discussions with the students. The Wednesday session will be focused on a practical workshop designed to apply the theoretical concepts covered in the previous day's lecture. Furthermore, three company visits are planned in Verona, Vicenza, and Padua.

Learning assessment procedures

The exam will consist of the completion of a digital business project work, which will account for 50% of the overall grade. The project work must be done in groups and submitted to the instructor at least 10 days before the exam date. It will then be presented during the examination session (15 minutes per presentation). The remaining 50% of the grade will be based on a 15-minute individual oral examination, focusing on the provided materials and the topics discussed in class. Students will be required to demonstrate their ability to integrate the theoretical concepts learned with practical applications in the context of digital business and social media marketing.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

The assessment, expressed on a scale of thirty, will be based on two main components. For the project work, the grade will be determined by the ability to effectively implement the proposed digital business strategy and the quality of its presentation. For the oral examination, the evaluation will focus on the students' theoretical knowledge and their critical ability to connect business strategies to the digital environment. For those who participate in the company visits and complete the assignments, a bonus of 1 to 2 points will be awarded.

Criteria for the composition of the final grade

Project work + oral exam (+ any bonus points)

Exam language

Italiano

Sustainable Development Goals - SDGs

This initiative contributes to the achievement of the Sustainable Development Goals of the UN Agenda 2030. More information on sustainability

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.

Linguistic training CLA


Graduation

The final exam consists of a paper in written form of at least 80 pages, exploring a topic of the student's choice relating to one of the subjects in the student's syllabus. The topic and title of the paper must be selected in agreement with a university lecturer from one of the SSDs included in the student's syllabus. The work must be developed under the guidance of the lecturer. The thesis is the subject of an oral presentation and discussion in front of a Degree Committee on one of the dates established explicitly in the calendar of teaching activities. In agreement with the Supervisor, the thesis may be written, and the discussion may take place in English.

List of thesis proposals

theses proposals Research area
Brand identity e corporate brand storytelling Various topics
Il futuro del corporate reporting (COVID19) Various topics
Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? Various topics
Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche Various topics
Sfide e opportunità del contesto digitale Various topics
Tesi di Laurea in Economia Comportamentale Various topics

Internships

The curriculum of the three-year degree courses (CdL) and master's degree courses (CdLM) in the economics area includes an internship as a compulsory training activity. Indeed, the internship is considered an appropriate tool for acquiring professional skills and abilities and for facilitating the choice of a future professional outlet that aligns with one's expectations, aptitudes, and aspirations. The student can acquire further competencies and interpersonal skills through practical experience in a work environment.


Gestione carriere


Student login and resources


Modalità di frequenza, erogazione della didattica e sedi

Le lezioni di tutti gli insegnamenti del corso di studio, così come le relative prove d’esame, si svolgono in presenza.
Peraltro, come ulteriore servizio agli studenti, è altresì previsto che tali lezioni siano registrate e che le registrazioni vengano messe a disposizione sui relativi moodle degli insegnamenti, salvo diversa comunicazione del singolo docente.

La frequenza non è obbligatoria.

Maggiori dettagli in merito all'obbligo di frequenza vengono riportati nel Regolamento del corso di studio disponibile alla voce Regolamenti nel menu Il Corso. Anche se il regolamento non prevede un obbligo specifico, verifica le indicazioni previste dal singolo docente per ciascun insegnamento o per eventuali laboratori e/o tirocinio.

È consentita l'iscrizione a tempo parziale. Per saperne di più consulta la pagina Possibilità di iscrizione Part time.

Le sedi di svolgimento delle lezioni e degli esami sono le seguenti