Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
Primo Semestre Magistrali Oct 2, 2017 Dec 22, 2017
Secondo Semestre Magistrali Feb 26, 2018 May 25, 2018
Exam sessions
Session From To
Esami sessione invernale Magistrali Jan 8, 2018 Feb 23, 2018
Esami sessione estiva Magistrali May 28, 2018 Jul 6, 2018
Esami sessione autunnale 2018 Aug 27, 2018 Sep 14, 2018
Degree sessions
Session From To
Lauree sessione autunnale (validità a.a. 2016/17) Nov 27, 2017 Nov 28, 2017
Lauree sessione invernale (validità a.a. 2016/17) Apr 4, 2018 Apr 6, 2018
Lauree sessione estiva (validità a.a. 2017/18) Sep 10, 2018 Sep 11, 2018
Holidays
Period From To
All Saints Day Nov 1, 2017 Nov 1, 2017
Festa Immacolata Concezione Dec 8, 2017 Dec 8, 2017
attività sospese (Natale) Dec 23, 2017 Jan 7, 2018
Easter break Mar 30, 2018 Apr 3, 2018
Liberation Day Apr 25, 2018 Apr 25, 2018
attività sospese (Festa dei lavoratori) Apr 30, 2018 Apr 30, 2018
Labour Day May 1, 2018 May 1, 2018
Festa Patronale May 21, 2018 May 21, 2018
attività sospese estive Aug 6, 2018 Aug 24, 2018

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrollment FAQs

Academic staff

B C F G L M N O P R S V Z

Bellia Marco

symbol email marco.bellia@univr.it

Berton Marina

symbol email marina.berton@univr.it

Brunetti Federico

symbol email federico.brunetti@univr.it symbol phone-number 045 802 8494

Cantele Silvia

symbol email silvia.cantele@univr.it symbol phone-number 045 802 8220 (VR) - 0444 393943 (VI)

Capitello Roberta

symbol email roberta.capitello@univr.it symbol phone-number 045 802 8488

Castellani Paola

symbol email paola.castellani@univr.it symbol phone-number 045 802 8127

Cavallo Daniela

symbol email daniela.cavallo@univr.it

Confente Ilenia

symbol email ilenia.confente@univr.it symbol phone-number 045 802 8174

Corbella Silvano

symbol email silvano.corbella@univr.it

Ferrari Maria Luisa

symbol email marialuisa.ferrari@univr.it symbol phone-number 045 802 8532

Fiorentini Riccardo

symbol email riccardo.fiorentini@univr.it symbol phone-number 0444 393934 (VI) - 045 802 8335(VR)

Gaeta Davide Nicola Vincenzo

symbol email davide.gaeta@univr.it symbol phone-number 045 683 5632

Goldoni Giovanni

symbol email giovanni.goldoni@univr.it symbol phone-number +390458028792

Grossi Luigi

symbol email luigi.grossi@univr.it symbol phone-number 045 802 8247

Lonardi Cristina

symbol email cristina.lonardi@univr.it symbol phone-number 045/8028360

Lubian Diego

symbol email diego.lubian@univr.it symbol phone-number 045 802 8419

Mariutto Alberto

symbol email alberto.mariutto@univr.it

Messina Sebastiano Maurizio

symbol email sebastianomaurizio.messina@univr.it symbol phone-number 045 802 8052

Minozzo Marco

symbol email marco.minozzo@univr.it symbol phone-number 045 802 8234

Mion Giorgio

symbol email giorgio.mion@univr.it symbol phone-number 045.802 8172

Noto Sergio

symbol email sergio.noto@univr.it symbol phone-number 045 802 8008

Ortoleva Maria Grazia

symbol email mariagrazia.ortoleva@univr.it symbol phone-number 045 802 8052

Renò Roberto

symbol email roberto.reno@univr.it symbol phone-number 045 802 8526

Rossi Stefano

symbol email stefano.rossi@univr.it

Russo Ivan

symbol email ivan.russo@univr.it symbol phone-number 045 802 8161 (VR)

Signori Paola

symbol email paola.signori@univr.it symbol phone-number 0458028492

Stacchezzini Riccardo

symbol email riccardo.stacchezzini@univr.it symbol phone-number 0458028186

Viviani Debora

symbol email debora.viviani@univr.it symbol phone-number 0458028470

Zago Angelo

symbol email angelo.zago@univr.it symbol phone-number 045 802 8414

Zarri Luca

symbol email luca.zarri@univr.it symbol phone-number 045 802 8101

Zoli Claudio

symbol email claudio.zoli@univr.it symbol phone-number 045 802 8479

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
Stage
6
F
-

2° Year   activated in the A.Y. 2018/2019

ModulesCreditsTAFSSD
Final exam
15
E
-
activated in the A.Y. 2018/2019
ModulesCreditsTAFSSD
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S02511

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

primo semestre lauree magistrali dal Oct 1, 2018 al Dec 21, 2018.

Learning outcomes

The course aims at introducing students to the comprehension of corporate identity and business ethics notions both in their theoretical components and in their practical implications.
The broader framework is that of finding the most correct and effective ways companies can follow to manage their relationships with external audiences in a long run perspective.
With regard to corporate identity, the main focus will be on brand as a catalyst of company identity and image.
As for business ethics, special consideration will be devoted to practical issues and the subsequent models and tools.

Program

Corporate Module Brand is nowadays one of the most valuable assets companies can leverage to differentiate their output in the tremendous offerings variety consumers are facing. In the post-modern era, where great ideologies and value systems are drawing back, people interact with brands to build, express or at least integrate their identity. Brands therefore act as a resource consumers can deal with, both on intellectual and on emotional level, to address their identity needs. Brand, finally, can be viewed as one of the most important social texts in contemporary culture. As such, for its formal and substantive features, it is an essential sense-making device in our society. To explore such issues, this course provides relevant and upto-date theories, concepts, techniques, and models in branding. The course will interweave lectures, case discussions, guest speakers, and group projects. Moreover, this course relies on a variety of learning resources; in particolar, beside the textbook, a lot of documents, additional readings, web sites links and materials are made available in the e-learning platform so as to make the course a rich experience in terms of knowledge acquisition. Corporate module aims are: - understand the rationales of brand relevance, both from firm and consumer point of view - understand branding sociological and psychological background - understand the brand meaning building process - acquire brand elements and their working modes - know stages and activities involved in brand design - become familiar with the most recent branding approaches and future trends in branding After examining some introductory topics, the specific contents are organized in three main sections: brand under standing, brand building and brand management. Brand leadership and Brand equity Marketing Institutionalization Evolution of Marketing Modern and Post-Modern Era Post-Modernity & Marketing Consumer personality and consumption choices Brand as a Text / Sign UNDERSTANDING: BRAND ALPHABET Brand origin and Brand definition Brand structure and operating mechanisms Brand Personality, Identity, Image and Reputation Anatomy of the Brand: values, brand elements and brand associations BUILDING A SUCCESSFUL BRAND Challenges in Brand building Brand Positioning and Perceptioning Storytelling Iconic Brand Lovemarks Neurobranding / Behavioral branding Future approaches: Affiliation and Customer Advocacy The speaking brand Human touch Humankind Age of You and Wikibrand BRAND MANAGEMENT Brand Architecture: Branded house and House of brands Brand Extension Brand Portfolio Brand & Happiness (The need for) Marketing reform CIEI Manifesto 2018/19

Reference texts
Author Title Publishing house Year ISBN Notes
K.L. Keller, B. Busacca, M.C. Ostillio La gestione del brand Egea 2005

Examination Methods

The exam will be passed after an oral colloquium.

Textbook:
K.L. Keller, B. Busacca, M.C. Ostillio, La gestione del brand, Egea, Milano, 2005

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.

Linguistic training CLA


Graduation

List of thesis proposals

theses proposals Research area
Brand identity e corporate brand storytelling Various topics
Il futuro del corporate reporting (COVID19) Various topics
Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? Various topics
Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche Various topics
Sfide e opportunità del contesto digitale Various topics
Tesi di Laurea in Economia Comportamentale Various topics

Internships


Gestione carriere


Student login and resources


Modalità di frequenza, erogazione della didattica e sedi

Le lezioni di tutti gli insegnamenti del corso di studio, così come le relative prove d’esame, si svolgono in presenza.
Peraltro, come ulteriore servizio agli studenti, è altresì previsto che tali lezioni siano registrate e che le registrazioni vengano messe a disposizione sui relativi moodle degli insegnamenti, salvo diversa comunicazione del singolo docente.

La frequenza non è obbligatoria.

Maggiori dettagli in merito all'obbligo di frequenza vengono riportati nel Regolamento del corso di studio disponibile alla voce Regolamenti nel menu Il Corso. Anche se il regolamento non prevede un obbligo specifico, verifica le indicazioni previste dal singolo docente per ciascun insegnamento o per eventuali laboratori e/o tirocinio.

È consentita l'iscrizione a tempo parziale. Per saperne di più consulta la pagina Possibilità di iscrizione Part time.

Le sedi di svolgimento delle lezioni e degli esami sono le seguenti