Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
---|---|---|
Primo Semestre Magistrali | Oct 2, 2017 | Dec 22, 2017 |
Secondo Semestre Magistrali | Feb 26, 2018 | May 25, 2018 |
Session | From | To |
---|---|---|
Esami sessione invernale Magistrali | Jan 8, 2018 | Feb 23, 2018 |
Esami sessione estiva Magistrali | May 28, 2018 | Jul 6, 2018 |
Esami sessione autunnale 2018 | Aug 27, 2018 | Sep 14, 2018 |
Session | From | To |
---|---|---|
Lauree sessione autunnale (validità a.a. 2016/17) | Nov 27, 2017 | Nov 28, 2017 |
Lauree sessione invernale (validità a.a. 2016/17) | Apr 4, 2018 | Apr 6, 2018 |
Lauree sessione estiva (validità a.a. 2017/18) | Sep 10, 2018 | Sep 11, 2018 |
Period | From | To |
---|---|---|
All Saints Day | Nov 1, 2017 | Nov 1, 2017 |
Festa Immacolata Concezione | Dec 8, 2017 | Dec 8, 2017 |
attività sospese (Natale) | Dec 23, 2017 | Jan 7, 2018 |
Easter break | Mar 30, 2018 | Apr 3, 2018 |
Liberation Day | Apr 25, 2018 | Apr 25, 2018 |
attività sospese (Festa dei lavoratori) | Apr 30, 2018 | Apr 30, 2018 |
Labour Day | May 1, 2018 | May 1, 2018 |
Festa Patronale | May 21, 2018 | May 21, 2018 |
attività sospese estive | Aug 6, 2018 | Aug 24, 2018 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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2° Year activated in the A.Y. 2018/2019
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Type D and Type F activities
years | Modules | TAF | Teacher | |
---|---|---|---|---|
1° | An Introduction to the History of Economics and Business Economics | D |
Sergio Noto
(Coordinator)
|
|
1° 2° | Laboratorio di metodologia della ricerca: data analysis mediante excel per le decisioni aziendali | D |
Giorgio Mion
(Coordinator)
|
|
1° 2° | Methodological research lab: Natural Experiments for the social science | D |
Alessandro Zardini
(Coordinator)
|
|
1° 2° | Research methodology laboratory: focus groups: design and application | D |
Angelo Bonfanti
(Coordinator)
|
|
1° 2° | Advanced Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
|
1° 2° | Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
Corporate identity and business ethics (2018/2019)
Teaching code
4S02511
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre lauree magistrali dal Oct 1, 2018 al Dec 21, 2018.
Learning outcomes
The course aims at introducing students to the comprehension of corporate identity and business ethics notions both in their theoretical components and in their practical implications.
The broader framework is that of finding the most correct and effective ways companies can follow to manage their relationships with external audiences in a long run perspective.
With regard to corporate identity, the main focus will be on brand as a catalyst of company identity and image.
As for business ethics, special consideration will be devoted to practical issues and the subsequent models and tools.
Program
Corporate Module Brand is nowadays one of the most valuable assets companies can leverage to differentiate their output in the tremendous offerings variety consumers are facing. In the post-modern era, where great ideologies and value systems are drawing back, people interact with brands to build, express or at least integrate their identity. Brands therefore act as a resource consumers can deal with, both on intellectual and on emotional level, to address their identity needs. Brand, finally, can be viewed as one of the most important social texts in contemporary culture. As such, for its formal and substantive features, it is an essential sense-making device in our society. To explore such issues, this course provides relevant and upto-date theories, concepts, techniques, and models in branding. The course will interweave lectures, case discussions, guest speakers, and group projects. Moreover, this course relies on a variety of learning resources; in particolar, beside the textbook, a lot of documents, additional readings, web sites links and materials are made available in the e-learning platform so as to make the course a rich experience in terms of knowledge acquisition. Corporate module aims are: - understand the rationales of brand relevance, both from firm and consumer point of view - understand branding sociological and psychological background - understand the brand meaning building process - acquire brand elements and their working modes - know stages and activities involved in brand design - become familiar with the most recent branding approaches and future trends in branding After examining some introductory topics, the specific contents are organized in three main sections: brand under standing, brand building and brand management. Brand leadership and Brand equity Marketing Institutionalization Evolution of Marketing Modern and Post-Modern Era Post-Modernity & Marketing Consumer personality and consumption choices Brand as a Text / Sign UNDERSTANDING: BRAND ALPHABET Brand origin and Brand definition Brand structure and operating mechanisms Brand Personality, Identity, Image and Reputation Anatomy of the Brand: values, brand elements and brand associations BUILDING A SUCCESSFUL BRAND Challenges in Brand building Brand Positioning and Perceptioning Storytelling Iconic Brand Lovemarks Neurobranding / Behavioral branding Future approaches: Affiliation and Customer Advocacy The speaking brand Human touch Humankind Age of You and Wikibrand BRAND MANAGEMENT Brand Architecture: Branded house and House of brands Brand Extension Brand Portfolio Brand & Happiness (The need for) Marketing reform CIEI Manifesto 2018/19
Author | Title | Publishing house | Year | ISBN | Notes |
---|---|---|---|---|---|
K.L. Keller, B. Busacca, M.C. Ostillio | La gestione del brand | Egea | 2005 |
Examination Methods
The exam will be passed after an oral colloquium.
Textbook:
K.L. Keller, B. Busacca, M.C. Ostillio, La gestione del brand, Egea, Milano, 2005
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Linguistic training CLA
Graduation
List of thesis proposals
theses proposals | Research area |
---|---|
Brand identity e corporate brand storytelling | Various topics |
Il futuro del corporate reporting (COVID19) | Various topics |
Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
Sfide e opportunità del contesto digitale | Various topics |
Tesi di Laurea in Economia Comportamentale | Various topics |
Internships
Gestione carriere
Student login and resources
Modalità di frequenza, erogazione della didattica e sedi
Le lezioni di tutti gli insegnamenti del corso di studio, così come le relative prove d’esame, si svolgono in presenza.
Peraltro, come ulteriore servizio agli studenti, è altresì previsto che tali lezioni siano registrate e che le registrazioni vengano messe a disposizione sui relativi moodle degli insegnamenti, salvo diversa comunicazione del singolo docente.
La frequenza non è obbligatoria.
Maggiori dettagli in merito all'obbligo di frequenza vengono riportati nel Regolamento del corso di studio disponibile alla voce Regolamenti nel menu Il Corso. Anche se il regolamento non prevede un obbligo specifico, verifica le indicazioni previste dal singolo docente per ciascun insegnamento o per eventuali laboratori e/o tirocinio.
È consentita l'iscrizione a tempo parziale. Per saperne di più consulta la pagina Possibilità di iscrizione Part time.
Le sedi di svolgimento delle lezioni e degli esami sono le seguenti