Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Type D and Type F activities
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di crediti formativi mediante attività a scelta (chiamate anche "di tipologia D e F").
Oltre che in insegnamenti previsti nei piani didattici di altri corsi di studio e in certificazioni linguistiche o informatiche secondo quanto specificato nei regolamenti di ciascun corso, tali attività possono consistere anche in iniziative extracurriculari di contenuto vario, quali ad esempio la partecipazione a un seminario o a un ciclo di seminari, la frequenza di laboratori didattici, lo svolgimento di project work, stage aggiuntivo, eccetera.
Come per ogni altra attività a scelta, è necessario che anche queste non costituiscano un duplicato di conoscenze e competenze già acquisite dallo studente.
Quelle elencate in questa pagina sono le iniziative extracurriculari che sono state approvate dalla Commissione didattica e quindi consentono a chi vi partecipa l'acquisizione dei CFU specificati, alle condizioni riportate nelle pagine di dettaglio di ciascuna iniziativa.
Si ricorda in proposito che:
- tutte queste iniziative richiedono, per l'acquisizione dei relativi CFU, il superamento di una prova di verifica delle competenze acquisite, secondo le indicazioni contenute nella sezione "Modalità d'esame" della singola attività;
- lo studente è tenuto a inserire nel proprio piano degli studi l'attività prescelta e a iscriversi all'appello appositamente creato per la verbalizzazione, la cui data viene stabilita dal docente di riferimento e pubblicata nella sezione "Modalità d'esame" della singola attività.
Scopri i percorsi formativi promossi dal Teaching and learning centre dell'Ateneo, destinati agli studenti iscritti ai corsi di laurea, volti alla promozione delle competenze trasversali: https://talc.univr.it/it/competenze-trasversali
CONTAMINATION LAB
Il Contamination Lab Verona (CLab Verona) è un percorso esperienziale con moduli dedicati all'innovazione e alla cultura d'impresa che offre la possibilità di lavorare in team con studenti e studentesse di tutti i corsi di studio per risolvere sfide lanciate da aziende ed enti. Il percorso permette di ricevere 6 CFU in ambito D o F. Scopri le sfide: https://www.univr.it/it/clabverona
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ATTENZIONE: Per essere ammessi a sostenere una qualsiasi attività didattica, incluse quelle a scelta, è necessario essere iscritti all'anno di corso in cui essa viene offerta. Si raccomanda, pertanto, ai laureandi delle sessioni di dicembre e aprile di NON svolgere attività extracurriculari del nuovo anno accademico, cui loro non risultano iscritti, essendo tali sessioni di laurea con validità riferita all'anno accademico precedente. Quindi, per attività svolte in un anno accademico cui non si è iscritti, non si potrà dar luogo a riconoscimento di CFU.
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | B-education: Sound ideas | D |
Cristina Florio
(Coordinator)
|
1° 2° | B-education: Sound ideas | D |
Cristina Florio
(Coordinator)
|
1° 2° | Ciclo tematico di conferenze “Italia nel mondo” - 2024/2025 | D |
Riccardo Stacchezzini
(Coordinator)
|
1° 2° | Ethical finance | D |
Giorgio Mion
(Coordinator)
|
1° 2° | Generative AI (Artificial Intelligence) for Business Communication | D |
Massimo Melchiori
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | Methods and tools for literature reviews | D |
Cristina Florio
(Coordinator)
|
1° 2° | Sustainable business model frameworks | D |
Vincenzo Riso
(Coordinator)
|
1° 2° | Experience 3 Days as a Manager | D |
Nicola Cobelli
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | Data Analysis Laboratory with R (Verona) | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Data Visualization Laboratory | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Python Laboratory | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Data Science Laboratory with SAP | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Advanced Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Methods and tools for empirical research in management | D |
Nicola Cobelli
(Coordinator)
|
1° 2° | Methods and tools for empirical research in management | D |
Nicola Cobelli
(Coordinator)
|
1° 2° | Plan your professional future | D |
Paolo Roffia
(Coordinator)
|
1° 2° | Plan your professional future | D |
Paolo Roffia
(Coordinator)
|
1° 2° | Marketing plan | D |
Fabio Cassia
(Coordinator)
|
1° 2° | Programming in Matlab | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Programming in SAS | D |
Marco Minozzo
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | Artificial Intelligence, AI and Business Operations: Methods and Techniques | D |
Lapo Mola
(Coordinator)
|
1° 2° | The business consultant accountant | D |
Riccardo Stacchezzini
(Coordinator)
|
1° 2° | Relational soft skills for professional presence | D |
Federico Brunetti
(Coordinator)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | French B1 | D | Not yet assigned |
1° 2° | French B2 | D | Not yet assigned |
1° 2° | English B2 | D | Not yet assigned |
1° 2° | English C1 | D | Not yet assigned |
1° 2° | Russian B1 | D | Not yet assigned |
1° 2° | Russian B2 | D | Not yet assigned |
1° 2° | Spanish B1 | D | Not yet assigned |
1° 2° | Spanish B2 | D | Not yet assigned |
1° 2° | German B1 | D | Not yet assigned |
1° 2° | German B2 | D | Not yet assigned |
Corporate identity and business ethics (2024/2025)
Teaching code
4S02511
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Primo semestre LM dal Sep 30, 2024 al Dec 23, 2024.
Courses Single
Not Authorized
Learning objectives
The course aims at introducing students to the comprehension of corporate identity and business ethics notions both in their theoretical components and in their practical implications. The broader framework is that of finding the most correct and effective ways companies can follow to manage their relationships with external audiences in a long run perspective. With regard to corporate identity, the main focus will be on brand as a catalyst of company identity and image. As for business ethics, special consideration will be devoted to practical issues and the subsequent models and tools.
Prerequisites and basic notions
No prerequisites
Program
CORPORATE IDENTITY MODULE
The module program (7 cfu) is divided into 3 steps in sequence, such as to draw an evolutionary trajectory that starts from the most consolidated branding approaches to arrive at the forms of corporate identity more in tune with the evolution of the context in which the company operates.
In the first part of the course, therefore, the brand will be treated as a competitive asset capable of distinguishing the company's output in the enormous variety of offers consumers are faced with. In this perspective, defined as "Business as usual", understanding, design and management of the brand will be the topics at the center of attention.
In the second part of the course, the effects caused by the current operating model of companies and the economic system will be considered from an environmental, social and existential point of view. These effects, collectively identified with the expression "World on fire", will be analyzed both with reference to their manifestations and their causes.
Finally, in the third part of the course, the features of a new way of being and doing business will be outlined, such as to overcome the problematic aspects highlighted. The "New corporate ethos", which some companies have already begun to develop and which will gradually involve all of them, will be examined both in its theoretical components and in the concrete experiences that it is already possible to observe today.
In this evolutionary trajectory, companies and their brands are no longer part of the problem, but become part of the solution and, by leveraging their strength to generate a positive impact, they can take on the exciting role of leading the way towards a safer, fairer and more satisfying future.
BUSINESS ETHICS MODULE
The module (2 cfu) will introduce some of the main issues related to the contemporary theme of sustainability and its main applications.
Dealing with the topic, first aim will be clarifying the meaning, often misunderstood or used in an opportunistic and inappropriate way. Second aim is talking about the impact on the companies, on the brand management and on communication with the external environment.
The concept of sustainability will be declined in its features:
→ environmental
→ food
→ societal
All topics will be faced with examples of corporate policies and best practices.
The lesson program - and the related exam program - are subject to updating.
Bibliography
Didactic methods
The teaching methods consist both in frontal lessons, as regards the transmission of the basic notions, key categories and fundamental application tools, and in forms of interactive teaching such as seminar lessons, group work, case studies as well as the participation of scholars, entrepreneurs, managers and experts as privileged witnesses.
The course is also based on a plurality of learning resources; in particular, in addition to the textbook, numerous support materials, additional readings, links to websites are made available on the e-learning platform, such as to make the course a potentially very rich experience in terms of knowledge acquisition.
Learning assessment procedures
The exam consists of an oral colloquium, divided between the part of Corporate Identity and that of Business Ethics.
Evaluation criteria
The evaluation is aimed at verifying the acquisition of the fundamental contents of the module, the ability to systematically connect the different parts of the program, the ability to critically analyze the key-concepts, the ability to apply knowledge to the company reality, the ownership of language and the ability to move with ease between the concepts learned and the brand's communication environment.
Criteria for the composition of the final grade
The final assessment is expressed out of 30 and takes into account all the tests taken for the purpose of assessing learning.
Exam language
Italiano