Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

A.A. 2018/2019

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
primo semestre lauree magistrali Oct 1, 2018 Dec 21, 2018
secondo semestre lauree magistrali Feb 25, 2019 May 31, 2019
Exam sessions
Session From To
sessione invernale lauree magistrali Jan 7, 2019 Feb 22, 2019
sessione estiva lauree magistrali May 27, 2019 Jul 5, 2019
Sessione autunnale Aug 26, 2019 Sep 13, 2019
Degree sessions
Session From To
Sessione autunnale (validità a.a. 2017/18) Dec 6, 2018 Dec 7, 2018
Sessione invernale (validità a.a. 2017/18) Apr 3, 2019 Apr 5, 2019
Sessione estiva (validità a.a. 2018/19) Sep 10, 2019 Sep 11, 2019
Holidays
Period From To
Festa di Ognissanti Nov 1, 2018 Nov 1, 2018
Festa dell’Immacolata Dec 8, 2018 Dec 8, 2018
Vacanze di Natale Dec 22, 2018 Jan 6, 2019
Vacanze di Pasqua Apr 19, 2019 Apr 23, 2019
Festa della liberazione Apr 25, 2019 Apr 25, 2019
Festa del lavoro May 1, 2019 May 1, 2019
Festa del Santo Patrono - S. Zeno May 21, 2019 May 21, 2019
Attività sospese (vacanze estive) Aug 5, 2019 Aug 23, 2019

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

B C F G L M N O P R S V Z

Berton Marina

marina.berton@univr.it

Brunetti Federico

federico.brunetti@univr.it 045 802 8494

Cantele Silvia

silvia.cantele@univr.it 045 802 8220 (VR) - 0444 393943 (VI)

Capitello Roberta

roberta.capitello@univr.it 045 802 8488

Castellani Paola

paola.castellani@univr.it 045 802 8127

Cavallo Daniela

daniela.cavallo@univr.it

Confente Ilenia

ilenia.confente@univr.it 045 802 8174

Corbella Silvano

silvano.corbella@univr.it 045 802 8217

Ferrari Maria Luisa

marialuisa.ferrari@univr.it 045 802 8532

Fiorentini Riccardo

riccardo.fiorentini@univr.it 0444 393934 (VI) - 045 802 8335(VR)

Gaeta Davide Nicola Vincenzo

davide.gaeta@univr.it 045 683 5632

Goldoni Giovanni

giovanni.goldoni@univr.it 045 802 8792

Grossi Luigi

luigi.grossi@univr.it 045 802 8247

Lonardi Cristina

cristina.lonardi@univr.it 045/8028360

Lubian Diego

diego.lubian@univr.it 045 802 8419

Mariutto Alberto

alberto.mariutto@univr.it

Messina Sebastiano Maurizio

sebastianomaurizio.messina@univr.it 045 802 8052

Minozzo Marco

marco.minozzo@univr.it 045 802 8234

Mion Giorgio

giorgio.mion@univr.it 045.802 8172

Noto Sergio

elefante@univr.it 045 802 8008

Ortoleva Maria Grazia

mariagrazia.ortoleva@univr.it 045 802 8052

Renò Roberto

roberto.reno@univr.it 045 802 8526

Rossi Stefano

stefano.rossi@univr.it

Russo Ivan

ivan.russo@univr.it 045 802 8161 (VR)

Signori Paola

paola.signori@univr.it 0444 393942 (VI) 045 802 8492 (VR)

Stacchezzini Riccardo

riccardo.stacchezzini@univr.it 045 802 8186

Viviani Debora

debora.viviani@univr.it 0458028470

Zago Angelo

angelo.zago@univr.it 045 802 8414

Zarri Luca

luca.zarri@univr.it 045 802 8101

Zoli Claudio

claudio.zoli@univr.it 045 802 8479

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

CURRICULUM TIPO:
ModulesCreditsTAFSSD
6
B
(SECS-P/01)
9
B
(SECS-S/03)
6
B
(SECS-P/12)
Stage
6
F
-

1° Year

ModulesCreditsTAFSSD
6
B
(SECS-P/01)
9
B
(SECS-S/03)
6
B
(SECS-P/12)
Stage
6
F
-
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




SPlacements in companies, public or private institutions and professional associations

Teaching code

4S003250

Coordinatore

Paola Signori

Credits

9

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Language

Italian

Period

primo semestre lauree magistrali dal Oct 1, 2018 al Dec 21, 2018.

Learning outcomes

This Marketing Communication course is focus on theoretical and technical fundamentals of communications for business. In particular, adopting a marketing perspective, students will understand how to analyze markets and competitors in order to define an effective communication mix, along with effective media selection, planning and evaluation. New communication trends will be discussed, with particular attention to traditional and new media to boost engagement. During this course, students will be asked to critically discuss these tendencies and techniques, and to apply them creating a professional communication plan.

Program

This marketing and communications course needs a basic knowledge on marketing concepts (analytical, strategical and operational). The programme offers theoretical and technical knowledge to help students in preparing professional communicatons plans. In details, the course will cover the following parts:
- Course introduction. Review of marketing fundamentals. General theories of marketing communication.
- The communication process and its monitoring (five Ws model and nine control areas). Communication models.Defining communication goals, aligned to marketing strategies.
- Advertising and Integrated Marketing Communication (Advertising and IMC today. The evolution of advertising and IMC.)
- Planning the campaing (consumer behavior analysis, FCB Grid. Kvaerk maps, market segmentation and profilation, marketing mix, determinants of campaign strategy. IMC planning, Planning media strategy - black box, John Christie, Bertier Marc- and disseminating the message. Creative strategy and the creative process. Brand Mapping, cluster mapping, cluster brand map. The budget.)
- Executing and evaluating the campaign (Creative execution: art and copy. Print, electronic and digital media production. Social Media. Out-of-Home, exhibitive and supplementary media.)
- Advertising Plan Outline. Building an effective communication plan. Case studies.

Action Learning and experiental learning method will be applied during this course, and as such there will be a mix of frontal lessons, small and large group discussions, case study analysis, seminars, company visits and guest speakers.

Bibliografia

Reference texts
Author Title Publishing house Year ISBN Notes
Signori P. Marketing Communications 2018/19 McGraw-Hill Education 2018 9781307334203 Questo ebook è composto da capitoli di libro in italiano e in inglese, tratti dai seguenti libri: - Signori P., (2008) Visioni percorsi e verifiche dei controlli manageriali. Applicazioni al marketing e alla comunicazione. Mc-Graw-Hill. CAP. 4 - Arens and Wingold (2017), Contemporary Advertising and Integrated Marketing Communications, 15th edition, McGraw-Hill, CAP 1-2-5-6-8-9-10-11-12-16-17-appendix B - Kerin and Hartley (2019), Marketing, McGraw-Hill, 14th edition, appendix A. Link all'ebook: https://create.mheducation.com/shop/#/catalog/details/?isbn=9781307084436 Link alle risorse elettroniche collegate all'ebook: http://connect.mheducation.com/class/signori-marketing-communications2019

Examination Methods

This exam is scructured by 3 stages:
1) Written examination (five multiple choice questions and one exercise) maximum 15 points;
2) Project work: a communication plan for a real company (define the case study with the Professor and deliver at least one week before the written exam) maximum 15 points;
3) Oral exam (usually it is few days after the written exam), maximum 3 points.
The final grade is composed by the sum of these three sub-exams (minimum 18 points to pass are required).


Exam grading criteria:
- written exam: correct and complete open question answers +2; logic and aligned with request exercise solutions +5.
- oral exam: project work review for those students that have regularly attended the course, and case study discussion for students that have studied on the text book only.
- communication plan grading rubric: style (professionalism. appropriate); argument logic; extent fo casa date use; depth of thinking; thoroughness of topics covered; creativity; technical (grammar, sentence structure,...), format.
Communication plans and written exam simulations will be available in Marketing Communications e-learning page.

Type D and Type F activities

List of courses with unassigned period
years Modules TAF Teacher
SFIDE - Europe D Claudio Zoli (Coordinatore)
1° 2° Advanced risk and portfolio management bootcamp (online) (3 cfu) D Roberto Renò (Coordinatore)
1° 2° Advanced risk and portfolio management bootcamp (onsite) (6 cfu) D Roberto Renò (Coordinatore)
1° 2° Convegno "gli scambi commerciali con l'estero: questioni fiscali, doganali e contrattuali" D Sebastiano Maurizio Messina (Coordinatore)
1° 2° Ineka conference 2019 teamworking membership D Federico Brunetti (Coordinatore)
1° 2° Data Visualization Laboratory D Marco Minozzo (Coordinatore)
1° 2° Python Laboratory D Marco Minozzo (Coordinatore)
1° 2° Advanced Excel Laboratory (Verona) D Marco Minozzo (Coordinatore)
1° 2° Excel Laboratory (Verona) D Marco Minozzo (Coordinatore)
1° 2° "le grandi trasformazioni degli anni '60-'70 e l'italia cinquant'anni dopo" D Angelo Zago (Coordinatore)
1° 2° Social responsibility model for the restaurants' ecosystems D Silvia Cantele (Coordinatore)
1° 2° Marketing Plan D Ilenia Confente (Coordinatore)
1° 2° Polis - festival biblico in universita' D Giorgio Mion (Coordinatore)
1° 2° Programming in Matlab D Diego Lubian (Coordinatore)
1° 2° Programming in R D Diego Lubian (Coordinatore)
1° 2° Programming in SAS D Diego Lubian (Coordinatore)
1° 2° Programming Stata (3 cfu) D Diego Lubian (Coordinatore)
1° 2° Quality and problem solving in business organizations D Paola Castellani (Coordinatore)
1° 2° La competitività regionale e le sue risorse endogene: il concetto di capitale territoriale D Riccardo Fiorentini (Coordinatore)
1° 2° Soft skills in action D Paola Signori (Coordinatore)

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Linguistic training CLA


Graduation

List of theses and work experience proposals

theses proposals Research area
Il futuro del corporate reporting (COVID19) Various topics
Le nuove sfide per le supply chain (COVID19) Various topics
Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? Various topics
Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche Various topics
Sfide e opportunità del contesto digitale Various topics
Tesi di Laurea in Economia Comportamentale Various topics

Internships


Gestione carriere


Further services

I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.