Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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2° Year activated in the A.Y. 2011/2012
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Place marketing (2011/2012)
Teaching code
4S02518
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
First semester dal Sep 26, 2011 al Dec 22, 2011.
Learning outcomes
The course aims to analyze the ways to support the competitiveness of a local area, defined as the ability to attract businesses and people in connection with the exploitation of geographical and human resources located in that area.
Program
The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.
Examination Methods
1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.
Teaching materials e documents
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Appunti delle lezioni (pdf, it, 3388 KB, 10/27/11)
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Appunti sul territorio (pdf, it, 189 KB, 10/27/11)
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Complessità e intelligenza manageriale (msword, it, 135 KB, 10/11/11)
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Concetti del corso di Marketing Territoriale 2011 (octet-stream, it, 12 KB, 12/9/11)
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Concetto di Territorio Magnaghi (msword, it, 100 KB, 10/11/11)
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Definizione Benessere (octet-stream, it, 15 KB, 10/18/11)
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Editoriale 84 - Per una rivisitazione delle relazioni tra impresa e territorio (msword, it, 56 KB, 10/27/11)
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Editoriale 85 - Cultura e impresa, un legame vitale (msword, it, 46 KB, 10/27/11)
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Francesco Varanini - Le automobili Fiat (solo per studenti Non Frequentanti) (msword, it, 52 KB, 12/5/11)
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Gian Franco Corio - Una proposta di marketing territoriale (solo per studenti Non Frequentanti) (pdf, it, 298 KB, 12/5/11)
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Idee per un piano del turismo a Verona (octet-stream, it, 11 KB, 11/30/11)
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Indagine - Come ci si informa (octet-stream, it, 29 KB, 10/27/11)
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Indagine - Cosa guida nella scelta (octet-stream, it, 30 KB, 10/27/11)
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Indagine Marketing Territoriale (octet-stream, it, 38 KB, 11/27/11)
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Indagine - Perchè si va in vacanza (octet-stream, it, 30 KB, 10/27/11)
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Indagine Sole 24 ore (pdf, it, 2030 KB, 11/27/11)
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Laboratorio della sostenibilità e della bellezza (msword, it, 30 KB, 11/30/11)
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Lavoro di gruppo - Quars (vnd.ms-powerpoint, it, 213 KB, 11/16/11)
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lezioni marketing territoriale 2011 (pdf, it, 135 KB, 12/18/11)
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Quadrifoglio Verona (pdf, it, 28 KB, 11/27/11)
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Rete Marketing (pdf, it, 81 KB, 11/27/11)
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Sciarelli - Il management dei sistemi turistici locali (pdf, it, 156 KB, 11/16/11)