Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| I semestre | Oct 1, 2018 | Jan 31, 2019 |
| I semestre - 3° anno | Oct 29, 2018 | Jan 31, 2019 |
| II semestre | Mar 4, 2019 | Jun 14, 2019 |
| Session | From | To |
|---|---|---|
| Sessione invernale d'esame | Feb 1, 2019 | Feb 28, 2019 |
| Sessione estiva d'esame | Jun 17, 2019 | Jul 31, 2019 |
| Sessione autunnale d'esame | Sep 2, 2019 | Sep 30, 2019 |
| Session | From | To |
|---|---|---|
| Sessione di laurea estiva | Jul 19, 2019 | Jul 19, 2019 |
| Sessione di laurea autunnale | Nov 22, 2019 | Nov 22, 2019 |
| Sessione di laurea invernale | Mar 20, 2020 | Mar 20, 2020 |
| Period | From | To |
|---|---|---|
| Sospensione dell'attività didattica | Nov 2, 2018 | Nov 3, 2018 |
| Vacanze di Natale | Dec 24, 2018 | Jan 6, 2019 |
| Vacanze di Pasqua | Apr 19, 2019 | Apr 28, 2019 |
| Vacanze estive | Aug 5, 2019 | Aug 18, 2019 |
Exam calendar
Exam dates and rounds are managed by the relevant Science and Engineering Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
Allegro Gianluca
rossana.capuani@univr.it
bruno.gobbi@univr.it
lorenzo.meneghini@univr.it
chiara.nardon@univr.it
luca.pasetto@univr.it
Tornielli Giovanni Battista
giovannibattista.tornielli@univr.it
045 6835623
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year activated in the A.Y. 2019/2020
| Modules | Credits | TAF | SSD |
|---|
3° Year activated in the A.Y. 2020/2021
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Type D and Type F activities
Modules not yet included
Wine marketing (2020/2021)
Teaching code
4S001122
Teacher
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
Period
I semestre - 3° anno dal Oct 26, 2020 al Jan 29, 2021.
Learning outcomes
Knowledge: The course aims to provide students with the theoretical and methodological tools to understand the marketing strategies at the corporate, wine chain, and wine industry levels. On this basis the main marketing leverages, at the business and territorial level are analyzed.
Skills: Through practical activities with simulation tools the student will acquire the skills to apply marketing levers to diversified competitive contexts faced by the winery.
Program
Programme
Concepts of marketing, food marketing, wine marketing and their fields of applications.
Relationships between consumers behavior and marketing strategies in the wine market.
The marketing information system in the wine industry.
The world wine market. Wine marketing, wine policy and law. Role of importers and intermediaries. The digital marketing in the wine industry.
Wine marketing strategies. Product differentiation and mass market strategies. Premium brands. Price strategies. Communication strategies. Wine market and the competitive advantage. Wine market cycles.
Positioning and distribution channel strategies.
The coordination of marketing leverages.
Collective and territorial wine marketing.
Teaching methods
Teaching methods consist of lectures focused on the basic concepts and methodologies; exercises essentially dedicated to the discussion of cases with entrepreneurs, managers and sector specialists are added.
A textbook is integrated with in-depth readings that are offered during the course.
Textbook, integrative reading and exercises are closely related to the program.
An interactive business game is used for exercises.
All materials are available, also for non-attending students, on the e-learning platform.
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| M. Gregori, L. Galletto, G. Malorgio, E. Pomarici, L. Rossetto | Il Marketing del Vino | EdiSES | 2017 |
Examination Methods
Single oral examination.
It aims to verify the acquired knowledge and the capability to link them.
The oral examination involves.
The final evaluation is expressed on 30.
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Graduation
Attendance modes and venues
As stated in the Didactic Regulations, attendance is compulsory for practical and laboratory exercises (see courses with laboratory in the annex), unless otherwise stipulated by the teaching board.
Attendance at lectures is strongly recommended.
Part-time enrolment is permitted. To find out more, please consult the Part-time enrolment possibilities page.
The course's teaching activities take place in Villa Lebrecht and Villa Eugenia, located in the San Floriano di Valpolicella campus, and may also take place in the other spaces of the Science and Engineering area, which is composed of the buildings of Ca‘ Vignal 1, Ca’ Vignal 2, Ca' Vignal 3 and Piramide, located in the Borgo Roma campus,
Lectures are held in the classrooms of Villa Lebrecht while practical exercises are carried out in the teaching laboratories dedicated to the various activities.
Overview of courses with laboratory.
The attached document specifies the courses, divided by year, that include exercise/laboratory CFUs: for this type of CFU only, attendance is compulsory in order to be admitted to the examination.
Documents
| Title | Info File |
|---|---|
Prospetto laboratori /esercitazioni
|
pdf, it, 121 KB, 18/10/23 |
