Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| I semestre | Oct 1, 2019 | Jan 31, 2020 |
| I° semestre - 3° anno | Oct 28, 2019 | Jan 31, 2020 |
| II semestre | Mar 2, 2020 | Jun 12, 2020 |
| Session | From | To |
|---|---|---|
| Sessione invernale d'esame | Feb 3, 2020 | Feb 28, 2020 |
| Sessione estiva d'esame | Jun 15, 2020 | Jul 31, 2020 |
| Sessione autunnale d'esame | Sep 1, 2020 | Sep 30, 2020 |
| Session | From | To |
|---|---|---|
| Sessione di laurea estiva | Jul 20, 2020 | Jul 20, 2020 |
| Sessione autunnale di laurea | Oct 20, 2020 | Oct 20, 2020 |
| Sessione autunnale di laurea - dicembre | Dec 11, 2020 | Dec 11, 2020 |
| Sessione invernale di laurea | Mar 19, 2021 | Mar 19, 2021 |
| Period | From | To |
|---|---|---|
| Festa di Ognissanti | Nov 1, 2019 | Nov 1, 2019 |
| Festa dell'Immacolata | Dec 8, 2019 | Dec 8, 2019 |
| Vacanze di Natale | Dec 23, 2019 | Jan 6, 2020 |
| Vacanze di Pasqua | Apr 10, 2020 | Apr 14, 2020 |
| Festa della Liberazione | Apr 25, 2020 | Apr 25, 2020 |
| Festa del lavoro | May 1, 2020 | May 1, 2020 |
| Festa del Santo Patrono | May 21, 2020 | May 21, 2020 |
| Festa della Repubblica | Jun 2, 2020 | Jun 2, 2020 |
| Vacanze estive | Aug 10, 2020 | Aug 23, 2020 |
Exam calendar
Exam dates and rounds are managed by the relevant Science and Engineering Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrolment FAQs
Academic staff
+39 045 802 7949
michela.cecchin@univr.it
bruno.gobbi@univr.it
flaminia.malvezzicampeggi@univr.it
lorenzo.meneghini@univr.it
chiara.nardon@univr.it
franco.zivcovich@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
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1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year activated in the A.Y. 2020/2021
| Modules | Credits | TAF | SSD |
|---|
3° Year activated in the A.Y. 2021/2022
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Type D and Type F activities
Modules not yet included
Wine marketing (2021/2022)
Teaching code
4S001122
Teacher
Coordinatore
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
Period
Primo semestre dal Oct 4, 2021 al Jan 28, 2022.
Learning outcomes
Knowledge: The course aims to provide students with the theoretical and methodological tools to understand the marketing strategies at the corporate, wine chain, and wine industry levels. On this basis the main marketing leverages, at the business and territorial level are analyzed.
Skills: Through practical activities with simulation tools the student will acquire the skills to apply marketing levers to diversified competitive contexts faced by the winery.
Program
Programme
Concepts of marketing, food marketing, wine marketing and their fields of applications.
Relationships between consumers behavior and marketing strategies in the wine market.
The marketing information system in the wine industry.
The world wine market. Wine marketing, wine policy and law. Role of importers and intermediaries. The digital marketing in the wine industry.
Wine marketing strategies. Product differentiation and mass market strategies. Premium brands. Price strategies. Communication strategies. Wine market and the competitive advantage. Wine market cycles.
Positioning and distribution channel strategies.
The coordination of marketing leverages.
Collective and territorial wine marketing.
Teaching methods
Teaching methods consist of lectures focused on the basic concepts and methodologies; exercises essentially dedicated to the discussion of cases with entrepreneurs, managers and sector specialists are added.
A textbook is integrated with in-depth readings that are offered during the course.
Textbook, integrative reading and exercises are closely related to the program.
An interactive business game is used for exercises.
All materials are available, also for non-attending students, on the e-learning platform.
Bibliography
Examination Methods
Single oral examination.
It aims to verify the acquired knowledge and the capability to link them.
The oral examination involves.
The final evaluation is expressed on 30.
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.
Further services
I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.
Graduation
Attendance
As stated in the Teaching Regulations for the A.Y. 2022/2023, attendance is mandatory for practical and laboratory activities, unless otherwise determined by the Teaching Committee.
Please refer to the Crisis Unit's latest updates for the mode of teaching.
