Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Type D and Type F activities
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea in Scienze e tecnologie viticole ed enologiche - Enrollment from 2025/2026Nella scelta delle attività di tipo D, gli studenti dovranno tener presente che in sede di approvazione si terrà conto della coerenza delle loro scelte con il progetto formativo del loro piano di studio e dell'adeguatezza delle motivazioni eventualmente fornite.
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 3° | Cellar door wine tourism | D |
Claudia Bazzani
(Coordinator)
|
| 3° | Wine marketing | D |
Diego Begalli
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 3° | Grape Biotechnology and Genomics | D |
Sara Zenoni
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° | Subject requirements: mathematics, physics, chemistry and biology | D | Not yet assigned |
Cellar door wine tourism (2020/2021)
Teaching code
4S005939
Academic staff
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
Period
I semestre - 3° anno dal Oct 26, 2020 al Jan 29, 2021.
Learning outcomes
The aim of the course is the investigation of the links between wine tourism and sustainable territorial development, land use policy and planning and collective and corporate wine marketing. The wine tourist demographics, behavior and experiences are analyzed in relation to the winery marketing strategies creating strict links with the Wine Marketing course.
Program
Wine tourism: definitions, approaches of analysis, relevant themes.
The context for wine tourism: a business, a land use, and a consumer perspective.
Wine tourism and territorial development. The role of local institutions in the enhancing of the 'soft' infrastructure for wine tourism.
Analysis of relationships between wine marketing and wine tourism. The role of wine tourism marketing to transform wine from a low-involvement product to a high-involvement experience.
Strategic opportunities and constraints of the cellar door approach.
The role of wine festivals and events for wine marketing and wine tourism marketing.
Wine tours and trails.
How to build a wine tourism destination.
Regional wine tourism case studies.
Corporate wine tourism case studies.
Teaching methods
Teaching methods consist of lectures focused on the basic concepts and methodologies; exercises essentially dedicated to the discussion of cases are added.
A textbook is integrated with in-depth readings that are offered during the course.
Textbook, integrative reading and exercises are closely related to the program.
All materials are available, also for non-attending students, on the e-learning platform.
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Thach L. and Charters S. | Best practices in global wine tourism, | Miranda Press, NY, USA | 2016 | ||
| Jack Carlsen, Steve Charters | GLOBAL WINE TOURISM: RESEARCH, MANAGEMENT AND MARKETING |
Examination Methods
Single oral examination.
It aims to verify the acquired knowledge and the capability to link them.
The oral examination involves.
The final evaluation is expressed on 30.
