Teaching code

4S008243

Credits

6

Coordinator

Katia Laura Sidali

Language

Italian

Scientific Disciplinary Sector (SSD)

AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL

Courses Single

Authorized with reserve

Moodle Seminars 0

The teaching is organized as follows:

Learning objectives

The course provides students with the fundamental concepts to understand the specificities of the agri-food markets and to foster the development of new products and the creation of start-ups. The expected learning outcomes are: NOTIONS: 1. Understanding the specific features and functioning of the Italian and international agro-food system; 2. Distinguish the different actors of the main agri-food and agro-industrial sectors; 3. Outline the behaviour of consumers and producers with regard to the quality of agri-food products; 4. Analyse the competitive strategies of agri-food companies also in relation to modern commercial distribution; 5. Understand the link between food certifications and information asymmetry in the agri-food markets. SKILLS: 6. Identify and evaluate opportunities for the creation of new agri-food products; 7. Develop a business plan for start-ups / spin offs 8. Define an adequate prototyping of an agri-food product 9. Implement the requirements to protect a new agri-food product or service using the multiple tools of intellectual property rights

Prerequisites and basic notions

Prerequisites are not required

Program

MM: Agri-food economics theory The course will cover the following topics: 1. Introduction: the agri-food system from a national and international perspective 2. Typology of agri-food companies: 3. Strategic planning of agri-food companies 4. Elements of agri-food marketing and consumer theory MM: Agri-food economics exercises The module will cover the following topics: Practical activity through the analysis of case studies also with direct testimonies MM: Intellectual property theory PROGRAM The course will cover the following topics: Intellectual property (brands and patents) and creation of start-ups/spin offs in the agri-food sector

Bibliography

Didactic methods

MM: Agri-food economics Theory
Classroom meetings include the use of lectures (with slides) and teacher-student discussions.
MM: Agri-food economics exercises
Classroom meetings include group works and exercises aimed at the business plan.
MM: Intellectual property theory
Classroom meetings involve the use of lectures (with slides), teacher-student discussions and group work.

Learning assessment procedures

Single written exam on the entire program. The exam includes the verification of basic knowledge of agri-food economics and intellectual property. The learning assessment also concerns the ability to connect the different topics of the program.

Evaluation criteria

Vote out of 30

Criteria for the composition of the final grade

50% Agri-food Economics Module Theory 50% Intellectual Property Module Theory

Exam language

italiano