English for international marketing and tourism
Scientific Disciplinary Sector (SSD)
L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH
Language of instruction
II semestre dal Feb 22, 2016 al May 31, 2016.
The aim of this course is to increase knowledge of digital discourse for promotional purposes. We will do so by analyzing online articles, reviews, adverts in current promotional topics. We will work on reading comprehension, understanding the underlying digital discourse theory that is driving the intertextuality, lexicon, e-grammar and listening skills. The sources of those topics will include various promotional websites and related apps and dedicated online magazines similar to the Economist and the Times.
The syllabus is divided in 7 topics:
1. Intertextuality and interdiscursivity in all modes and in digital discourse: from face-to-face dialogue to discussion boards, instant messaging and miniblogs.
2. Intertextuality and interdiscursivity in online consumers’ reviews: Yelp, Trip Advisor, Epicurious.
3. Intertextuality, topicality and repetition as discourse coherence: hashtags and retweets
4. Interdiscursivity as a common feature in digital modes of interactions: genre-mixing and intertextual relationship with other genres in promotional texts
5. References, indexes, interdiscourse (conventions of discourses) in commercial products advertisements
6. Digital discourse and linguistic landscape research: lol speak in advertisements and billboards
7. Recontextualization-remediation: examples of research studies of sellable Netspeak and its new situated meaning on public display and merchandise.
Tannen D. and Trester A.M., eds.(2013) 2.0. Language and New Media (chapters 1, 2, 6, 7, 8, 9, 13).
Jones R.H., Chik A. Hafner C. A., (2015) Discourse and Digital Practices. Doing Discourse Analysis in the Digital Age (chapters 1, 3, 5, 6, 12).
The written exam is a guided composition on the topics of the course