Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
1st foreign language2nd foreign languageFinancial Statement Analysis
Strategic management applied to international markets
History of international trading
2° Year activated in the A.Y. 2023/2024
| Modules | Credits | TAF | SSD |
|---|
1st foreign language| Modules | Credits | TAF | SSD |
|---|
1st foreign language2nd foreign languageFinancial Statement Analysis
Strategic management applied to international markets
History of international trading
| Modules | Credits | TAF | SSD |
|---|
1st foreign language| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Varieties of French2: tourism and commerce (2023/2024)
Teaching code
4S006137
Academic staff
Coordinator
Credits
6
Language
French
Scientific Disciplinary Sector (SSD)
L-LIN/04 - LANGUAGE AND TRANSLATION – FRENCH
Period
II semestre (Lingue e letterature straniere) dal Feb 19, 2024 al May 25, 2024.
Courses Single
Authorized
Learning objectives
By the end of the course, students will be able to - master skills and methodologies in language for special purposes; - show mastery of textual study for the analysis and production of specialized texts in the fields of tourism and international commerce.
Prerequisites and basic notions
To take the exam you must have passed the exam "Variétés du français 1".
Program
1. Brand names: definition and types.
2. The slogan as a key element in advertising communication.
3. Analysis of advertising texts containing representative examples of brand names and slogans from different areas of Francophonie, taken from the fields of tourism and commerce.
Bibliography
Didactic methods
Attending students
Lectures concerning 1) the nature of brand names 2) main characteristics of advertising communication and argumentation, with a particular focus on the slogan; 3) comment on advertising texts from the point of view of brand names and slogan strategies.
Students may choose to present, during the course, an exposé based on the analysis of a series of advertising texts concerning either the same product or the same producer and focused on brand names and slogans. The course materials and any further details will be published after each lecture on the dedicated e-learning platform, which will include calendarization of the lessons and detailed program. During the academic year the lecturers will be available during office hours (see web page).
MAKE-UP OF MISSED LECTURES
Missed lectures can be made up via the materials published on Moodle after each lecture. The lecturers are available for any clarifications.
Non-attending students
Non-attending students will find, on the dedicated e-learning platform, materials and insights on the subjects of the course, as well as the detailed program. The lecturers will provide support during office hours (see web page).
NON-ATTENDING students will replace the exposé with the analytical study of the following chapters of the volume
- B. Laurent, "Nom de marque, nom de produit: sémantique du nom déposé", Paris, L'Harmattan, 2010:
Partie I: Le nom: ses forces et spécificités:
- Chap. 3 Cas pratiques: le nom déposé et les noms prototypiques (pp. 111-138);
Partie II: "Marque" et "Nom" dans le monde économique, juridique et commercial: quels apports pour le linguiste?
- Chap. 6 Le nom déposé: pratique marketing (pp. 185-198);
Partie III: Le nom déposé: une entité linguistique atypique
- Chap. 7, 8, 9 (pp. 199-260).
Learning assessment procedures
Oral examination, entirely in French, aiming at ensuring the acquisition of theoretical notions and the ability to apply them in practical cases.
Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE
Evaluation criteria
The oral interview will test:
- the breadth and completeness of the contents;
- the ability to exemplify;
- clarity.
Criteria for the composition of the final grade
Attending students may pass two ongoing assessments.
The first assessment (writtent test) will concern the first and second parts of the program and will consist of a set of 'open' questions and exercises concerning brand names and slogans.
The second assessment (oral exposition) will consist in the presentation by the student of the exposé. Each assessment will be evaluated in /30. The exam will be completed during the oral examination. The final mark will be given by the average of the oral examination and ongoing assessments. ERASMUS students are asked to contact the teacher at the beginning of the course for explainations.
Non-attending students will replace the "exposé" with the analytical study of the chapters of the volume
- B. Laurent, "Nom de marque, nom de produit: sémantique du nom déposé", Paris, L'Harmattan, 2010:
already specified in the "Programme" section.
This part will be subject to an assessment during the oral exam.
Exam language
Francese
