French 2 LM
Scientific Disciplinary Sector (SSD)
L-LIN/04 - LANGUAGE AND TRANSLATION – FRENCH
Language of instruction
II semestre dal Feb 27, 2012 al May 26, 2012.
This course aims to provide students with the necessary skills to conduct an analysis of specialized language in tourism and trade.
The teacher will analyse various text forms in different fields – tourism, advertising, trade – with focus on persuasive techniques, specific vocabulary, and rethorical devices involved.
Texts for the analysis will be provided by the instructor and collected in a booklet at the end of the course. In addition, a selection of topics from the following books will be discussed:
D. Huisman, Le dire et le faire. Pour comprendre la persuasion: propagande, publicité, relations publiques, essai sur la communication efficace, Paris, SEDES, 1983
D. Maingueneau, Analyser les textes de communication, Paris, Nathan, 2000
B. Grunig, Les mots de la publicité, Paris, Presses du CNRS, 1990
Students are invited to attend classes before purchasing these materials. Students not attending classes must contact the instructor to determine an alternative programme.
LANGUAGE SKILLS REQUIREMENT
Level 5 (ALTE), C2 (CEFR)
Language skills are verified based on certification from CLA (Centro Linguistico di Ateneo) or accredited institutions (Alliance Française and Chambre de Commerce et d’Industrie de Paris).