Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Master's degree in Languages for Communication in Tourism and Commerce - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:
Modules Credits TAF SSD
Between the years: 1°- 2°
Project work o stage
9
F
-
Between the years: 1°- 2°
Between the years: 1°- 2°
Further linguistic skills
6
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S012480

Credits

6

Language

English en

Scientific Disciplinary Sector (SSD)

L-LIN/01 - HISTORICAL AND GENERAL LINGUISTICS

Period

I semestre (Area Lingue e letterature straniere) dal Sep 22, 2025 al Dec 24, 2025.

Courses Single

Authorized

Learning objectives

This course aims at providing the participants with the theoretical background necessary to interpret all the forms of communication where information is not conveyed explicitly but rather by means of hidden inferences that may build on the cultural background of the interactants. The course will offer an introduction to the canonical manifestations of implicit meaning in language, focusing on presuppositions and conversational implicatures. Moreover, participants will be presented with examples of implicit meaning in the communication typical of advertising, of traditional mass media and of social media. Specific attention will be given to communicative settings where the participants do not share the same lingua-cultural background, with special attention to implicitness as a key factor in intercultural pragmatics.

Prerequisites and basic notions

A basic understanding of the key concepts in general linguistics is recommended.

Program

This course explores how language conveys meaning beyond what is explicitly stated, with a focus on the implicit aspects of persuasive communication. After a short introduction to the basic concepts of pragmatics, such as context, inference, implicature, and presupposition, students will acquire the tools to understand how these mechanisms function in everyday interaction. Building on these foundations, the course examines how implicit communication operates as a persuasive device, with emphasis on phenomena such as vagueness, presupposed content, and conversational implicatures, which guide interpretation while remaining below the threshold of explicit statements. Examples from media, political discourse, and advertising will illustrate how language can subtly guide interpretation, influence attitudes, and shape public opinion. Particular attention will be given to the relationship between linguistic form and cognitive processes, highlighting how implicit cues can be more persuasive precisely because they escape conscious scrutiny.

Bibliography

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

The course includes lectures, group work, and discussion sessions. The program is the same for both attending and non-attending students. All students, whether attending or not, are encouraged to register on the Moodle page of the course, where lecture materials will be published, as well as announcements related to the course.

Learning assessment procedures

The exam will consist of a written test and will include both open-ended and multiple-choice questions, as well as practical exercises. The questions will cover all the topics of the program, including those discussed in class during the lessons, as well as those independently prepared by the students based on the indicated texts.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

The criteria used to evaluate the exams are:
• substantial correctness of the answers and completeness of the content;
• possession of adequate analytical skills;
• clarity of expression and knowledge of the specific language of the discipline.

Criteria for the composition of the final grade

The final grade will be the sum of the scores obtained in each question.

Exam language

English