Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

Queste informazioni sono destinate esclusivamente agli studenti e alle studentesse già iscritti a questo corso.
Se sei un nuovo studente interessato all'immatricolazione, trovi le informazioni sul percorso di studi alla pagina del corso:

Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Immatricolazione dal 2025/2026.

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/07
9
B
L-LIN/21
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/07
9
B
L-LIN/21
6
B
IUS/04
9
B
SECS-P/08
6
B
SECS-P/07
6
C
SECS-P/12
Project work o stage
9
F
-

2° Year   activated in the A.Y. 2021/2022

ModulesCreditsTAFSSD
1st foreign language
6
B
L-LIN/21
6
B
L-LIN/12
6
B
L-LIN/04
6
B
L-LIN/14
6
B
L-LIN/07
6
B
INF/01
6
C
SECS-P/11
9
B
SECS-P/08
6
B
SECS-P/07
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
Further language skills
6
F
-
Between the years: 1°- 2°
12
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Electronic commerce [Cognomi M-Z]  (2021/2022)

Teaching code

4S006134

Teacher

Andrea Menegotto

Coordinator

Andrea Menegotto

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

INF/01 - INFORMATICS

Period

I semestre (Lingue e letterature straniere) dal Sep 27, 2021 al Jan 8, 2022.

Lessons timetable MoodleMoodle Seminars 0

Learning outcomes

The course aims to provide students with knowledge about technologies, methods and tools of the electronic commerce. At the end of the course the students will be able to apply the acquired knowledge to develop effective e-commerce solutions for businesses operating in both domestic and foreign markets.

Program

This course will deal with the following topics:
- Digital transformation: what it is and its elements
- Business Model Canvas: from the idea to the business model
- Value Proposition Design: understanding the customers and his needs
- Ecommerce:
- Context and its foundamental aspects
- The elements of the analysis
- Focus on the customer journey
- The technological infrastructure
- PIM (Product Information Management)
- Payments
- Legals
- Project management
- The ecommerce manager
- The store management
- How to increase sales
- B2B focus
- What kind of investments? A case history
- Useful software
- Design Sprint: a problem solving methodology
- Marketing for ecommerce
- Growth Hacking
- Business Intelligence

Bibliography

Vai alla bibliografia
Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Examination Methods

Multiple choice test on Moodle platform.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE