Studying at the University of Verona
Study Plan
Your Study Plan includes all the learning activities you will undertake during your time at the University, such as modules, lab activities and practicals, seminars, project work, internships, as well as educational off-site visits, conferences and the final examination, or graduation.
Marketing II (2022/2023)
Teaching code
4S007665
Credits
2
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Program
Marketing I is an introductory module that will continue with Advanced Marketing II. The first module provides the basics and the main tools of competitive analysis, aimed at understanding the macro-environment, the dynamics and structure of the sector, competition and internal analysis with a focus on the publishing sector.
The second module will provide the strategic and operational tools to determine the main marketing strategies and related operational actions to achieve the company's objectives. Particular attention will be paid to the communication process and related tools.
The two modules will be taught by Prof. Angelo Bonfanti and Prof. Ilenia Confente, respectively.
