Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
primo semestre (lauree magistrali) Oct 4, 2021 Dec 17, 2021
secondo semestre (lauree magistrali) Feb 21, 2022 May 13, 2022
Exam sessions
Session From To
sessione invernale Jan 10, 2022 Feb 18, 2022
sessione estiva May 23, 2022 Jul 8, 2022
sessione autunnale Aug 22, 2022 Sep 23, 2022
Degree sessions
Session From To
sessione autunnale (validità a.a. 2020/2021) Dec 6, 2021 Dec 10, 2021
sessione invernale (validità a.a. 2020/2021) Apr 6, 2022 Apr 8, 2022
sessione estiva (validità a.a. 2021/2022) Sep 5, 2022 Sep 6, 2022

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrollment FAQs

Academic staff

B C F G M P R S T V Z

Beretta Zanoni Andrea

symbol email andrea.berettazanoni@univr.it symbol phone-number 045 802 8691 (VR) 0444 393931 (VI)

Bertoli Paola

symbol email paola.bertoli@univr.it symbol phone-number 045 8028 508

Bonfanti Angelo

symbol email angelo.bonfanti@univr.it symbol phone-number 045 802 8292

Brunetti Federico

symbol email federico.brunetti@univr.it symbol phone-number 045 802 8494

Cantele Silvia

symbol email silvia.cantele@univr.it symbol phone-number 045 802 8220 (VR) - 0444 393943 (VI)

Cassia Fabio

symbol email fabio.cassia@univr.it symbol phone-number 0458028689

Chiaramonte Tomas

symbol email tomas.chiaramonte@univr.it

Chiarini Andrea

symbol email andrea.chiarini@univr.it symbol phone-number 045 802 8223

Cicogna Veronica

symbol email veronica.cicogna@univr.it symbol phone-number 045 802 8246

Cobelli Nicola

symbol email nicola.cobelli@univr.it symbol phone-number 0458028295

Confente Ilenia

symbol email ilenia.confente@univr.it symbol phone-number 045 802 8174

Florio Cristina

symbol email cristina.florio@univr.it symbol phone-number 045 802 8296

Fratea Caterina

symbol email caterina.fratea@univr.it symbol phone-number 045 842 5358

Goldoni Giovanni

symbol email giovanni.goldoni@univr.it symbol phone-number +390458028792

Melchiori Massimo

symbol email massimo.melchiori@univr.it

Minozzo Marco

symbol email marco.minozzo@univr.it symbol phone-number 045 802 8234

Mion Giorgio

symbol email giorgio.mion@univr.it symbol phone-number 045.802 8172

Pilati Andrea

symbol email andrea.pilati@univr.it symbol phone-number 045 802 8444 (VR) - 0444 393938 (VI)

Rossignoli Cecilia

symbol email cecilia.rossignoli@univr.it symbol phone-number 045 802 8173

Signori Paola

symbol email paola.signori@univr.it symbol phone-number 0458028492

Stacchezzini Riccardo

symbol email riccardo.stacchezzini@univr.it symbol phone-number 0458028186

Toniolo Sara

symbol email sara.toniolo@univr.it symbol phone-number 045 802 8683
Virginia Vannucci,  October 25, 2020

Vannucci Virginia

symbol email virginia.vannucci@univr.it

Vernizzi Silvia

symbol email silvia.vernizzi@univr.it symbol phone-number 045 802 8168 (VR) 0444 393937 (VI)

Zago Angelo

symbol email angelo.zago@univr.it symbol phone-number 045 802 8414

Zardini Alessandro

symbol email alessandro.zardini@univr.it symbol phone-number 045 802 8565

Zarri Luca

symbol email luca.zarri@univr.it symbol phone-number 045 802 8101

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
1 MODULE BETWEEN THE FOLLOWING
1 MODULE BETWEEN THE FOLLOWING
9
B
SECS-P/07
1 MODULE BETWEEN THE FOLLOWING
1 MODULE BETWEEN THE FOLLOWING

2° Year  activated in the A.Y. 2022/2023

ModulesCreditsTAFSSD
1 MODULE BETWEEN THE FOLLOWING
1 MODULE BETWEEN THE FOLLOWING
1 MODULE BETWEEN THE FOLLOWING
Prova finale
15
E
-
ModulesCreditsTAFSSD
1 MODULE BETWEEN THE FOLLOWING
1 MODULE BETWEEN THE FOLLOWING
9
B
SECS-P/07
1 MODULE BETWEEN THE FOLLOWING
1 MODULE BETWEEN THE FOLLOWING
activated in the A.Y. 2022/2023
ModulesCreditsTAFSSD
1 MODULE BETWEEN THE FOLLOWING
1 MODULE BETWEEN THE FOLLOWING
1 MODULE BETWEEN THE FOLLOWING
Prova finale
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Type D and Type F activities

Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di crediti formativi mediante attività a scelta (chiamate anche "di tipologia D e F").

Oltre che in insegnamenti previsti nei piani didattici di altri corsi di studio e in certificazioni linguistiche o informatiche secondo quanto specificato nei regolamenti di ciascun corso, tali attività possono consistere anche in iniziative extracurriculari di contenuto vario, quali ad esempio la partecipazione a un seminario o a un ciclo di seminari, la frequenza di laboratori didattici, lo svolgimento di project work, stage aggiuntivo, eccetera.

Come per ogni altra attività a scelta, è necessario che anche queste non costituiscano un duplicato di conoscenze e competenze già acquisite dallo studente.

Quelle elencate in questa pagina sono le iniziative extracurriculari che sono state approvate dal Consiglio della Scuola di Economia e Management e quindi consentono a chi vi partecipa l'acquisizione dei CFU specificati, alle condizioni riportate nelle pagine di dettaglio di ciascuna iniziativa.

Si ricorda in proposito che:
- tutte queste iniziative richiedono, per l'acquisizione dei relativi CFU, il superamento di una prova di verifica delle competenze acquisite, secondo le indicazioni contenute nella sezione "Modalità d'esame" della singola attività;
- lo studente è tenuto a inserire nel proprio piano degli studi l'attività prescelta e a iscriversi all'appello appositamente creato per la verbalizzazione, la cui data viene stabilita dal docente di riferimento e pubblicata nella sezione "Modalità d'esame" della singola attività.

COMPETENZE TRASVERSALI
Scopri i percorsi formativi promossi dal  Teaching and learning centre dell'Ateneo, destinati agli studenti iscritti ai corsi di laurea, volti alla promozione delle competenze trasversali: https://talc.univr.it/it/competenze-trasversali


ATTENZIONE: Per essere ammessi a sostenere una qualsiasi attività didattica, inlcuse quelle a scelta, è necessario essere iscritti all'anno di corso in cui essa viene offerta. Si raccomanda, pertanto, ai laureandi delle sessioni di dicembre e aprile di NON svolgere attività extracurriculari del nuovo anno accademico, cui loro non risultano iscritti, essendo tali sessioni di laurea con validità riferita all'anno accademico precedente. Quindi, per attività svolte in un anno accademico cui non si è iscritti, non si potrà dar luogo a riconoscimento di CFU.

1° periodo lezioni (1A) From 9/16/21 To 10/30/21
years Modules TAF Teacher
1° 2° The fashion lab (1 ECTS) D Caterina Fratea (Coordinator)
1° 2° The fashion lab (2 ECTS) D Caterina Fratea (Coordinator)
1° 2° The fashion lab (3 ECTS) D Caterina Fratea (Coordinator)
primo semestre (lauree) From 9/20/21 To 1/14/22
years Modules TAF Teacher
1° 2° Job Club D Paola Signori (Coordinator)
1° 2° Sustainable tourism Lab D Paola Signori (Coordinator)
1° 2° Marketing plan D Virginia Vannucci (Coordinator)
1° 2° Soft skills Coaching Days (Esu 4 job) - 2021/2022 D Paola Signori (Coordinator)
Periodo generico From 10/1/21 To 5/31/22
years Modules TAF Teacher
1° 2° Data Analysis Laboratory with R (Vicenza) D Marco Minozzo (Coordinator)
1° 2° Data Visualization Laboratory D Marco Minozzo (Coordinator)
1° 2° Python Laboratory D Marco Minozzo (Coordinator)
1° 2° Data Science Laboratory with SAP D Marco Minozzo (Coordinator)
1° 2° Advanced Excel Laboratory (Vicenza) D Marco Minozzo (Coordinator)
1° 2° Excel Laboratory (Vicenza) D Marco Minozzo (Coordinator)
1° 2° Programming in Matlab D Marco Minozzo (Coordinator)
1° 2° Programming in SAS D Marco Minozzo (Coordinator)
1° 2° Samsung Innovation Camp D Marco Minozzo (Coordinator)
primo semestre (lauree magistrali) From 10/4/21 To 12/17/21
years Modules TAF Teacher
1° 2° Business & Predictive Analytics for International Firms (with Excel Applications) - 2021/2022 D Angelo Zago (Coordinator)
1° 2° What paradigms beyond the pandemic? Individual vs. Society, Private vs. Public D Federico Brunetti (Coordinator)
1° 2° Integrated Financial Planning D Riccardo Stacchezzini (Coordinator)
Modules borrowed from the Faculty of Giurisprudenza
1° periodo lezioni (1B) From 11/5/21 To 12/16/21
years Modules TAF Teacher
1° 2° The fashion lab (1 ECTS) D Caterina Fratea (Coordinator)
1° 2° The fashion lab (2 ECTS) D Caterina Fratea (Coordinator)
1° 2° The fashion lab (3 ECTS) D Caterina Fratea (Coordinator)
secondo semestre (lauree magistrali) From 2/21/22 To 5/13/22
years Modules TAF Teacher
1° 2° La metodologia SEM applicata allo studio della relazione tra gestione del rischio e performance nelle PMI D Cristina Florio (Coordinator)
1° 2° Laboratory on research methods for business D Cristina Florio (Coordinator)
List of courses with unassigned period
years Modules TAF Teacher
1° 2° How to Enter in a Foreign Market. Theory and Applications - 2021/2022 D Angelo Zago (Coordinator)
1° 2° Internationalization and Sustainability. Friends or Enemies? D Angelo Zago (Coordinator)
1° 2° Internationalization and Sustainability. Friends or Enemies? D Angelo Zago (Coordinator)
1° 2° Internationalization and Sustainability. Friends or Enemies? D Angelo Zago (Coordinator)
1° 2° Contract drafting technique laboratory - Labor law module - 2021/2022 D Andrea Pilati (Coordinator)

Teaching code

4S008088

Coordinator

Ilenia Confente

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

secondo semestre (lauree magistrali) dal Feb 21, 2022 al May 13, 2022.

Learning outcomes

The aim is to enable student to have the specific marketing competencies at both strategic and operational level. The student will be able to draw up a marketing plan managing the main strategic and operational marketing tools. Several case studies at a national and international level will be analysed. Within the course, a team project will be realized to develop a marketing plan. Such project work will enable students with relational and communication skills, improving their interaction with other students in order to face and manage together complex case studies.

Program

The marketing concept
• The marketing orientation concept
• The impact of globalization
• The new digital technologies and the impact on firms and consumers
• The marketing plan

• Analytical marketing
-Market attractiveness analysis
-Company competitiveness analysis
-Customers’ needs analysis
-The customer purchase behaviour
- Measuring customers’ response


• Formulation of a marketing strategy

- Marketing objectives
- Marketing targeting and positioning

• Implementing of operational marketing

- New product decisions
- Brand management
- Distribution channel decisions
- Pricing decisions
- Communication decisions
-Web marketing and social media marketing

• Measuring marketing performance



Bibliography

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Examination Methods

The exam will be written and wil be the same for both participants that for non class participants. The exam will have open answer questions that will cover all the materials presented in class but also in the suggested book. The exam will be take in place but the online exam will be allowed for those students who will request it.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.

Linguistic training CLA


Graduation


Internships


Gestione carriere


Student login and resources