Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Type D and Type F activities
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Management e strategia d’impresa - Enrollment from 2025/2026The didactic plans of each course of study provide for the obligation to obtain a certain number of credits through optional activities (also called 'type D and F').
In addition to teaching provided for in the didactic plans of other courses and language or IT certifications as specified in the regulations of each course, these activities may also consist of extracurricular initiatives of various contents, such as, for example, participation in a seminar or a series of seminars, attendance at teaching workshops, carrying out project work, additional internships, etc.
As with any other elective activity, these must be consistent with knowledge and skills already acquired by the student.
Those listed on this page are the extracurricular initiatives that the Teaching Commission has approved and, therefore, allow those who take part in them to acquire the specified credits, subject to the conditions set out on the detail pages of each initiative.
In this regard, please note that:
- all these initiatives require, for the acquisition of the relative CFUs, the passing of a test to verify the skills acquired, following the indications contained in the 'Examination methods' section of the individual activity
- the student must include the chosen activity in his or her study plan and enrol in the roll specifically created for the test, the date of which is set by the teacher of reference and published in the 'Examination methods' section of the individual activity.
SOFT SKILLS
Discover the training courses promoted by the University's Teaching and Learning Centre for students enrolled on degree courses aimed at promoting soft skills: https://talc.univr.it/it/competenze-trasversali
CONTAMINATION LAB
The Contamination Lab Verona (CLab Verona) is an experiential pathway with modules dedicated to innovation and enterprise culture that offers the opportunity to work in teams with students from all degree courses to solve challenges set by companies and organisations. The pathway allows you to receive 6 CFUs in D or F. Discover the challenges: https://www.univr.it/it/clabverona
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WARNING: To be admitted to any teaching activity, including those of your choice, you must be enrolled in the course year in which it is offered. Graduands in the December and April sessions are therefore advised NOT to undertake extracurricular activities in the new academic year in which they are not enrolled, as these sessions are valid for the previous academic year. Therefore, no CFU recognition will be granted for activities carried out in an academic year in which they are not enrolled.
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | B-education: Sound ideas | D |
Cristina Florio
(Coordinator)
|
| 1° 2° | B-education: Sound ideas | D |
Cristina Florio
(Coordinator)
|
| 1° 2° | Ciclo tematico di conferenze “Italia nel mondo” - 2024/2025 | D |
Riccardo Stacchezzini
(Coordinator)
|
| 1° 2° | Ethical finance | D | Not yet assigned |
| 1° 2° | Generative AI (Artificial Intelligence) for Business Communication | D |
Massimo Melchiori
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Methods and tools for literature reviews | D |
Cristina Florio
(Coordinator)
|
| 1° 2° | Experience 3 Days as a Manager | D |
Nicola Cobelli
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Data Analysis Laboratory with R (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Visualization Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Python Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Science Laboratory with SAP | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Advanced Excel Laboratory (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Excel Laboratory (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Methods and tools for empirical research in management | D |
Nicola Cobelli
(Coordinator)
|
| 1° 2° | Methods and tools for empirical research in management | D |
Nicola Cobelli
(Coordinator)
|
| 1° 2° | Plan your professional future | D |
Paolo Roffia
(Coordinator)
|
| 1° 2° | Plan your professional future | D |
Paolo Roffia
(Coordinator)
|
| 1° 2° | Marketing plan | D |
Fabio Cassia
(Coordinator)
|
| 1° 2° | Programming in Matlab | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Programming in SAS | D |
Marco Minozzo
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Artificial Intelligence, AI and Business Operations: Methods and Techniques | D |
Lapo Mola
(Coordinator)
|
| 1° 2° | The business consultant accountant | D |
Riccardo Stacchezzini
(Coordinator)
|
| 1° 2° | Relational soft skills for professional presence | D | Not yet assigned |
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Soft skills coaching days | D |
Paola Signori
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | French B1 level | D | Not yet assigned |
| 1° 2° | French B2 level | D | Not yet assigned |
| 1° 2° | English C1 level | D | Not yet assigned |
| 1° 2° | Russian B1 | D | Not yet assigned |
| 1° 2° | Russian B2 | D | Not yet assigned |
| 1° 2° | Spanish B1 level | D | Not yet assigned |
| 1° 2° | Spanish B2 level | D | Not yet assigned |
| 1° 2° | German B1 level | D | Not yet assigned |
| 1° 2° | German B2 level | D | Not yet assigned |
Strategic Marketing (2024/2025)
Teaching code
4S008088
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Secondo semestre LM dal Feb 17, 2025 al May 23, 2025.
Courses Single
Authorized
Learning objectives
The aim is to enable student to have the specific marketing competencies at both strategic and operational level. The student will be able to draw up a marketing plan managing the main strategic and operational marketing tools. Several case studies at a national and international level will be analysed. Within the course, a team project will be realized to develop a marketing plan. Such project work will enable students with relational and communication skills, improving their interaction with other students in order to face and manage together complex case studies.
Program
The marketing concept
• The marketing orientation concept
• The impact of globalization
• The new digital technologies and the impact on firms and consumers
• The marketing plan
• Analytical marketing
-Market attractiveness analysis
-Company competitiveness analysis
-Customers’ needs analysis
-The customer purchase behaviour
- Measuring customers’ response
• Formulation of a marketing strategy
- Marketing objectives
- Marketing targeting and positioning
• Implementing of operational marketing
- New product decisions
- Brand management
- Distribution channel decisions
- Pricing decisions
- Communication decisions
-Web marketing and social media marketing
Bibliography
Learning assessment procedures
The exam will be written and wil be the same for both participants that for non class participants. The exam will have open answer questions that will cover all the materials presented in class but also in the suggested book. The exam will be take in place.
Evaluation criteria
he ability to connect theoretical principles with real-world cases and to use technical marketing language will also be assessed. Additionally, for students participating in group work, the ability to draft a marketing plan and present its results will be evaluated. This final assignment will be awarded a score that will be added to the written exam grade.
These assessments will serve to verify, at the end of the course, the ability to develop a marketing plan for a product or service, understanding the phases involved in the strategic marketing planning process, and demonstrating the necessary skills to link operational marketing actions to the strategic phase.
Exam language
Italiano
